48 



1 nc rionsts Kcview 



JuLT 26, 1917. 



Th* florists whoa* esrds tiviv^mr on fho p«c«« oanrylnK fhla hoad, aro prmvtae^A to fin ord«n. 

 ••"■^ from ofbar flortsto for local dollvory on til* araal IwaUu 



CHICAGO 



Send Your 

 Orders to.. 



William J. 



SMYTH 



Member Florists* Telegraph Delivery Association Michigan Avenue at 31st Street 



THE m?EZOKLLED FACILITIES OF THE 



E. WIENHOEBER CO. 



22 E. ELM ST., CHICAGO 



▲re arailable to the trade In fllUnr all orden. 



JUEMBSB F. T. D. 



FOR ALL 



CHICAGO 



ORDERS USE 



Three autos Insure 

 prompt delivery. 



1581 Ogden Ave. 



Send Tour CHICAGO Oiden to 



H. N. BRUN8 



Boi Etilpped Rtbil Store m tlw Wtit SMt 

 3040 W. Madison St., Chicago, HI. 



CHICAGO 



ALPHA FLORAL GO. 



Northwest corner Wabash Ave. at Adams SL 



Most centrally located store in the city. All 

 orders given prompt attention. 



CHICAGO 



THE PALMER 

 •. W HOUSE FLORIST 



17 CAST 

 MONROE ST. 



Springfield, 111. 



JANSSEN FLORAL CO. 

 Bc«t Service for Central Illlnoto 



CD EC on QT III We are the largest 

 rniaCrUnii ill. growers in the 

 Northwest. 100,000 sauare feet of glass. 

 JOHN BAUSCHER, Prop. 



M Orders Receivi Careful Attention and Praapt Delivery. 



PEKIN 



PEORIA 



All Orders Receive Personal Attention 



GEO. A. KDHL. Pekin, III . 



Rockfonl, III., H. W. Buckbee 



Member Florists' Telegraph Delivery 



DE KALB, ILL. 



J. L. JOHNSON 



Northern Illinois 

 Southern Wisconsin 

 I'uur order will receive <Hir prompt and 

 careful attention. 



The NORTH SHORE 

 FLORAL CO., fZ 



BERNARD J. 8CHMIERER. Prop. Tel. Wellington 1605 



841M)Sllrnng Park Blvd. 



Opposite American Hospital 



GHICASO 



Deliveries to Northwestern University and all North 

 Shore Towns. 



614 Dempster St., 

 EVANSTON, ILL,. 



L. D. Phone 2642 



SPRINGFIELD. 

 ILLINOIS 



nSCHER BROS. 

 A. C. BROWN, 



LARGE GREENHOUSES 



of war. But let us go deeper into this 

 question and see if we cannot find a 

 reason why the florists of this country 

 should take the tip suggested by the ad- 

 vertisement of the American Green- 

 house Mfg. Co., and, instead of curtail- 

 ing production, increase it. 



The florists' business has been in- 

 creasing in volume year by year, thanks 

 to the florists themselves, who have 

 been educating the public to the use of 

 flowers. The people are now accus- 

 tomed to flowers, and there is only one 

 thing that will stop the continued use 

 of them — scarcity of money. Now let 

 me remind you that the vast loans made 

 to the Allies, at a good rate of interest, 

 are all being spent in this country for 

 foodstuffs, clothing, ammunition, etc. 

 Consequently we see where the Ameri- 

 can people reap two profits from these 

 loans. 



Commercially, people of the country 

 may be divided into two general 

 classes: Those who live on incomes, 

 that is, on money invested; those who 

 are producers, workers, such as the 

 farmer, the miner, the mechanic and 

 florist. Now take the first class. I will 

 admit that tlie moneyed people are the 

 best customers of the florist, and I real- 

 ize that they will be hard hit — the in- 

 come tax, the higher cost of everything, 

 etc. It is only natural, therefore, that 

 they should economize, and perhaps 

 flowers will be one of the things they 

 will practice economy on. 



But there is the producing class. Just 

 think of the large increase in the ranks 

 of these; think of the increased labor, 

 wages, etc. Labor is the basis of all 

 wealth, and everybody knows that sup- 

 ply and demand regulate all prices. 

 Then is it not reasonable to assume that 

 those who have their labor for sale will 

 get more for it than ever? Will this 

 not put more money into circulation, 

 and counteract any economy that may 

 be practiced by some of those who have 

 been regular flower buyers? I firmly be- 

 lieve that the advertising man quoted 

 has the right "dope," that conditions, 

 in realitv, are the florist's opportunity. 



Tate. 



Established 1867o 



745 Buckingham Place 



1112 Gra^land CHICAGO 



Send us your retail orders. We 

 have the best facilities in the city 



We are prepared to take care of 

 out-of-town orders for 



CHICAGO 



Delivery or shipment anywhere. 



C. W. McKELLAR, 



22 East Randolph St., CHICAQO 



FRIEDMAN 



FLOWERS 



CHICAGO, ILL. 



622 8. Michigan Are., Congress Hotel 

 C0UBTE8IE8 EXTENDED TO ALL FLOBI8T8 



3343 W. MADISON ST» 



NBAS OARTIKLU PAKK 



crmcAGO 



Your orders may be placed by mail, phone or telesrapii 



with Assurance tna* they will be accorded most 



exactins tersonal attention. 



VICTOR YOUKG 



T/o M^a t^jr^ 



Phone Superior 1960 

 1S39 North Clark Street. CHICAGO 



CHAS. BEYER 



FLORIST 

 S619 South Qrand Avenu« 



Lons Distance Phones: 

 Bell. Sidney 143— Kinloch. Victor 999 



ST. LOUIS, MO. 



ST. LOUIS, MO. 



Wire GRIMM & GORLY 



JACKSONVILLE. ILL. 



JOS. HEINL & SONS 



Largest Growers in Central Illinois 



