64 



The Florists^ Review 



July 26, 1917. 



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i Pacific Coast Department 



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Vancouver, B. C. — Leo Eckstrand, 821 

 Tenth avenue, west, who is a grower of 

 wide experience, has a new seedling rose 

 which he calls Canadian Beauty and 

 which he describes as follows: "It is 

 for all the world like the old American 

 Beauty, only it appears to be a more 

 free bloomer and is not troubled by mil- 

 dew or black spot under the most ad- 

 verse conditions, which is saying some- 

 thing." He will give the variety a 

 thorough test with a view to its dissem- 

 ination if it makes good. 



LOS ANGELES, CAL. 



The Market. 



The unusually high temperatures, 

 combined with a humidity seldom 

 equaled in this section, have not been 

 conducive to brisk business; bu^t, on 

 the whole, the week has been fairly 

 good. The arrival of a few new-crop 

 carn.-itious has provided better stock 

 for shipping, and should the weather 

 become cooler there will be more of 

 this class of stock. At present it is 

 snapped up quickly, at higher prices. 

 Indoor carnations are still poor. 



Eoses are of moderate quality only, 

 the long-stemmed stock having such 

 small flowers that it is not worth the 

 money asked. Gladioli have shortened 

 up considerably. Asters are improving, 

 and as the flowers come in from the 

 cooler beach sections they will still 

 further improve. The large double 

 African marigolds are fine for large 

 decorations, and on account of their 

 lasting qualities they ship well to dis- 

 tant points. Dahlias are improving in 

 quality and more of them are being han- 

 dled. Golden West, Minnie Burgle 

 and Delice are popular varieties, but 

 several of the newer ones are running 

 them hard. Funeral work has first call 

 for stock, but there have been a few 

 good decorations, wedding and other- 

 wise, that have helped out consider- 

 ably. 



Various Notes. 



Oscar Johanssen, of the Johansson 

 Seed Co., says that although the heat 

 did some damage to his stands of flower 

 seed, there is still a good crop. The 

 soil at El Monte, wliere the principal 

 flower seed crops are grown, is natural- 

 ly subirrigated and, under the sur- 

 face cultivation practiced, forms a good 

 dust mulch that retains the moisture. 

 Mrs. Johansson is greatly improved in 

 health, but will probably not take in 

 her eastern trip this year. (Jscai- has 

 purchased a new automobile, his fre- 

 quent trips north over the rougli moun- 

 tain grades to Ran Luis Obispo and the 

 continued running to and fro locallv 

 having been hard on the old machine. 



Charles Lewis lias again «one into tlie 

 movies, having another appointment 

 with a local studio. This time he says 

 he has left the flower business for good. 



As an incentive to keep up the good 

 work done during the last season, and 

 in token of the firm's appreciation, the 

 Germain Seed & Plant Co. has distrib- 

 uted bonuses among its employees 

 amounting to about $5,000. The season. 



of course, has been an extraordinary 

 one, but the liberal spirit in which the 

 firm has met its employees shows that 

 those in authority have a keen sense of 

 the value of good service rendered, and 

 it is a healthy sign of progress. It is 

 said, too, that both M. L. Germain and 

 M. Meyberg are buying new automo- 

 biles, another good sign. J. Marks, man- 

 ager of the fertilizer and insecticide de- 

 partment, is starting on a business trip 

 to the east. New York being included in 

 the itinerary. Messrs. Germain and 

 Meyberg are also going on an eastern 

 trip. 



Several finely decorated automobiles 

 were seen in the parade for the Belgian 

 mission July 14. Although most of the 

 work was done gratuitously, a good 

 many flowers were purchased. 



Albert Beverley, of the Mission Oak 

 Nursery, Santa Barbara, made a flying 

 trip to the city this week, driving down 

 in his machine. He says that the heat 

 did considerable damage to his stock, 

 but that it is coming out all right now. 



Fred Sperry has returned from a 

 northern automobile trip as far as Santa 

 Cruz and other points, where he looked 

 over the bulbous plants and other stock. 



O. C. Saake reports business a little 

 slow, but, as he says, he expects it at 

 this time of the year. The store win- 

 dow, in fact, the whole store, is beauti- 

 fully kept and some excellent stock is 

 shown. 



Wright's Flower Shop had the deco- 

 rations at the Belgian banquet at the 

 Alexandria. A large number of French 

 baskets, filled with hydrangeas and 

 draped with English ivy, were suspend- 

 ed from the ceiling. The tables were 

 decorated- with Los Angeles roses. It 

 was a most tasteful decoration and the 

 ivy, the emblem of the Belgian troops, 

 proved to be popular. Thomas Wright 



says that several of the staff are away 

 on vacations, but that there is plenty 

 of business to keep those remaining 

 closely on the job. 



O. M. Morris, of the Morris & Snow 

 Seed Co., and his son have returned 

 from their trip to Bear valley. They re- 

 ported the weather rather warmer than 

 usual at that altitude, but the fishing 

 was good. 



The California Cut Flower Co. re- 

 ports business good for this season. J 

 Kolleri says they are getting good re- 

 sults on long-distance shipments of the 

 African Giant marigold. 



S. Murata & Co. report better ship- 

 ping business during the week, the new- 

 crop carnations, asters and Lilium ru- 

 brum shipping satisfactorily. 



H. L. Freeman continues the June 

 window displays that have been a good 

 feature all season. 



John Fincken reports business good 

 for the season. He is developing a good 

 trade in landscape gardening and per- 

 petual care of private places, besides 

 which, his location close to one of the 

 larger cemeteries is good for funeral 

 work. 



The H. N. Gage Co. is sending in ex- 

 cellent gladioli from the new El Monte 

 growing grounds. The difference in the 

 quality of these flowers and those from 

 the older growing grounds seems to 

 prove that H. N. was correct in his esti- 

 mate of the soil at El Monte for growing 

 bulbous stock. The new dwarf, or 

 "pompon," zinnias are also showy and 

 attractive. H. R. Richards. 



SAN FRANCISCO. 



The Market. 



A large quantity of funeral work 

 helped out at the local stores last week. 



Valley 



Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The Review when you write. 



|L. A. FLORAL CO.| 



H The House of QUALITY and SERVICE ^ 



^ LONG DISTANCE SHIPPING A SPECIALTY ^ 



I 407 So. Los Angeles Street, LOS ANGELES, CAL 1 



Southern California Flower Market, Inc. 



421-423 Wall Slreel, lOS ANGELES, CAL. 



LARGEST WHOI.KSALE FLORISTS 

 AND SHIPPKKS IN THK WKST 



AInays Something New Dirert from the Growern 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince you 



Mention The Reylew when you write. 



BANBOO STAKES 



4 ft. Plain per 1,000, $ 4.00 



4 ft. Plain per 10,000, 35.00 



C. KOOYMAN CO., Inc., 



431 Bush St., SAN FRANCISCO, CAL. 



Mention The Review xhta you write. 



