July 26, 1917. 



The Florists^ Review 



95 



75c 



per copy 

 postpaid 



per doz. 



express 

 collect 



npHE original Album of Designs was published in response to many ircquests from florists who felt the need for 

 ^ an up-to-date book that could be used in taking orders for Funeral Designs, Wedding Decorations and Bouquets, 

 Table Decorations and all cut flower work where it was not practicable to show the customer the finished article as 

 it would be when ready for use. With the publication of this album it became possible to show the finished work 

 in beautifully printed pictures. The first edition sold like hot cakes, a second and third edition went quickly. Now 

 a fourth edition is off the press. Everything is in it— all the standard designs and many new pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on 

 heavy art paper, handsomely bound in a cover that will stand wear 



75c per copy postpaid 



Florists' Publishing Co. 



c 



a 



$6.00 per dozen by express 



508 South Dearborn Street 

 (Caxton Building) 



Chicago^ 111. 



