f . III"". . Ill '.-.■■ I» ■,'^"-*"l 



AcQUST 2, 1917. 



The Florists' Review 



9 



The Beautiful Transformation of an Ugly 



Skyline Effect 



The principal flaw in the top photo- 

 graph is the unsightly effect produced by 

 dead branches. Edged against the sky is 

 a ragged, monotonous outline in which 

 there is a minimum of grace, symmetry 

 and beauty. 



Now note the lower photograph — ob- 

 serve what a wonderful transformation 

 has been effected by Davey Tree Sur- 

 geons! 



All ugly, dead branches have been re- 

 moved, and artistic grouping has been 

 achieved by the elimination of certain 

 unimportant trees and bushes. What re- 

 freshing variety of outline is now pre- 

 sented, what charm lies in its perfect 

 simplicity! 



Possibly your estate offers similar op- 

 portunities for enhanced beauty — per- 

 haps a little judicious artistry can bring 

 out "hidden wonders" of which you are 

 now unconscious. 



BUT — be careful to whom you entrust 

 this important work. Trimming and cut- 

 ting, incorrectly done, is dangerous. 

 Thousands of trees are lost every year 

 because their owners do not realize the 

 degree of highly expert knowledge and 

 experience this work requires. More 

 than half the decay in trees is directly 

 traceable to improper trimming. 



Take tlie safe course^ 



— and put your trees in the hands of 

 Davey Tree Surgeons. Tree Surgery, as 

 they practice it, is scientifically accurate 



and mechanically perfect — the result of 

 the life study of John Davey, "The Fa- 

 ther of Tree Surgery," augmented and 

 refined by the massed experience of the 

 greatest body of expert tree men the 

 world has ever known. 



Davey Tree Surgeons are the only Tree 

 Surgeons offlcially endorsed by the Unit- 

 ed States Government. They have treated 

 and saved the priceless trees at the Na- 

 tional Capitol, White House, Naval Ob- 

 servatory, Fort Meyer, Charleston (S. C.) 

 Navy Yard, Annapolis Naval Academy, 

 West Point Military Academy, etc. 



They are the only Tree Surgeons en- 

 dorsed by thousands of estate owners — 

 prominent men and women whose recom- 

 mendations you can accept with complete 

 confidence. And they are the only Tree 

 Surgeons who are backed by a successful 

 and responsible house, amply able to 

 make good in every instance, and not 

 needing, for the sake of temporary exist- 

 ence, to sacrifice in the slightest degree 

 its high standards. 



Write today for free ezamination 

 ox your trees — 



and booklet, "When Your Trees Need the 

 Tree Surgeon." What is the real condi- 

 tion of your trees? Only the experienced 

 tree surgeon can tell you fully and defi- 

 nitely. Without cost or obligation to you, 

 a Davey Tree Surgeon will visit your 

 place and render an honest verdict re- 

 garding their condition and needs. Write 

 today. 



THE DAVEY TREE EXPERT CO., Inc. 



2008 Elm Street, Kent, Ohio 



(Operating: the Davey Institute of Tree Surgery, Kent. Ohio) 

 Branch Offlces with Telephone Connections: 225 Fifth Ave., New York — 2017 Land Title Bldg., 

 Philadelphia — 450 McCormitk lUdg., Cliicago. 



Permanent representatives located at Boston, Newport. Lenox, Hartford, Albany, Pough- 

 keepsle. White Plains, Stamford, Jamaica, L. I., Morristown, N. J., Philadelphia, Harris- 

 burg, Baltimore. Washington, Buffalo, Pittsburgh, Cleveland, Detroit, Cincinnati, Louis- 

 ville, Chicago, Milwaukee, Minneapolis, St. Louis, Kansas City. Canadian address: 22 

 Victoria Street, Montreal. 



Davey Tree Surgeons 



FOR SAFE TREE SURGERY 



Every real Davey Tree Snrgreon is in tlie employ of the Davoy Tree Kxpert Company and 

 the public is cautioned axrainst those falsely rei>r«'s«>ntinK: themselves. 



From Mr. Lislo R. Beardslee. 



WilmiiiKton, Del. 



"The work done h.v your 

 oompan.v u))on an old tree 

 In my yard is very satisfac- 

 tory and a remarkable dem- 

 onstration of what can be ac- 

 complished by the scientific 

 methods followed by your 

 concern." 



From Mr. Arthur Heurtley, 

 The Northern Trust Co., 



Chicago, 111. 

 "The work done on my 

 trees by your foreman and 

 his associates has been verv 

 satisfactory, so much so that 

 we have been at considerable 

 jiains to canvass the neighbor- 

 hood so as to give the boys 

 some extra work while in the 

 vicinity." 



From Mr. Wm. R. Kenan, Jr., 



I^)ckport, N. Y. 



"Some twelve or fourteen 

 .rears ago while visiting at my 

 sister's summer home at Mam- 

 aroneck, N. Y., I saw your 

 father with a very large corps 

 doing tree surgery on that 

 place. It Impressed me so 

 forcibly and, in later years, 

 the results were so convinc- 

 ing that, upon the purchase 

 of this place, I concluded to 

 liave your company do such 

 work as was necessary hero. 

 The work has been entirely 

 satisfactory." 



.lOHN DAVKY 



"FatluT (if Tree SurtriTv' 



