iU 



X IIV X IV/lXOkO XVWVJ.VVV 



WHY 



that we have the largest and finest equipped Florists' 



Supply House in the world?— 



FOR MANY, MANY YEARS WE HAVE GIVEN FULL 

 VALUE AND SPLENDID SERVICE PLUS FAIR DEALING, 

 AND THE BIGGEST VARIETY OF NEWEST IDEAS. • 



That's the Answer and the Reason Why 



If you haven't seen it, you can't imagine what a remarkable establishment we have. 



On your way to or from the S. A. F. Convention in New York, it's well 

 worth a stop-over to see the LARGEST, MOST MODERN SUPPLY HOUSE. 



OUR EXHIBIT IN NEW YORK WILL AMAZE YOU. 



. RICE CO. 



1220-22-24 Spring Garden Street, ^'"rp^^:Ikt^X«''"^' PHILADELPHIA, PA. 



rM^ 



NOVELTIES GALORE 



Our fall line, which is now ready, embraces the finest collection of merchandise we 



have ever been able to produce. In spite of the great increase of all raw materials our 



qualities are being strictly maintained and we intend to continue our policy of 



MORE GOODS FOR THE SAME MONEY OR 

 THE SAME GOODS FOR LESS MONEY 



At your service. 



WERTHEIMER BROTHERS 



THE MATIOMAL FLORAL RIBBON HOUSl 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24tli Street, NEW YORK 



DESIGNS 



The 



Album 



of 



Post 

 Paid 

 75c 



FOURTH EDITION-JUST OUT 



The Florists' Review, 508 South Dearborn Street, Chicago, III 



