







^ fl 



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JLORISTS' 

 RIVVIEW: 





iiiiiiiiiiiiiiiiiTTTTTnTnnimii^^^rMiiiiiiiiiiiiiiiiiiiii i^ 



TEACHING PEOPLE 



TO USE THE F. T D, 



Every rcUiil flurisl is supposed lo hiioie ihe iiorl.iiiiis of ii IkiI the Irai/e cdlls 

 llie t . T. I), service, hut there are thoiisuuds of flouer buyers u ho ht/re not liol the 

 idea. A suituner uiiidoic display ,s7/o/r///g hou- the puhlie nuty send "/loners hy 

 ivire" Hill help in our eani/iai^u of education. 



mi^^^^mm 



a 



HAT the S(.M-;illr,i trl( 



riicro ;iri' tiiany I'dicc s thai arc i-nii- sntidii is lia^r.l uii a iit linit ir ri'pdrts ot:" 



j;ra|ili (li'li\ cry scivici' is staiiliy woikiii;^ Id iiicicasc tlic tldwcr 

 )idt hrin^iiit;' sd niiicli luisi- l)usiii('ss cailfd tclc^rapii ilclivciv. Tiic 

 iicss td tiif trade as it dl'ticdrs of t lie I". 'I'. |). Assdciat imi itself. 



lui^iit is due ill a ^^rcat 

 incasiirc to the liaziiu'ss 



tl diiditidii df liiisiiiess diirint;' the 



^lllllllle|■ iiidiilhs, \\hi(li iia\e liiiMi as 

 Midd as, di liettel' than, the same liiniiths 



and most ol" tlie iiiciiiliers, are cdiistaiitlx' ef picvidiis yeais. Kiit whih- trade is 



advertising- it; the S. A. I". h,as ildiie its 

 tiiat exists in tiie minds of Idt diiriiid- the year iiy cdiit rihnt iiii;' 

 the 1-nyin;; |Mildic aliout $1.(I(mi to tlic pnldieity I'nnd id' the as 



sd(Mati(ui. 'I'hese t'drees are iia\iiiL; their 

 elTert and eaeh year shows an iiurease 

 in the nnnilier o!' Mowers '"sent li\- 



W i V". ' ' 



the W(irkin;^s df t hat s<'rv- 

 ice. ' ' Send lldwcrs ii\- 

 wire." nvd-es tlie tldiist in his ad\i'r!is- 

 ine, dr ''We ;ire nieniWeis (d' tile 1\ T. 

 IX"' is ;i line aeross his show winddw. 

 The ordinary |ieisdn is rainiliar with the 

 meaning (d' " < '. (). I ). " ' dr "1". I ). (J., " ' 

 Init ' ' 1\ T. D. ' ■ is an eiii^ina, and not so 



Every Little Bit Helps. 



dull let lis II dt dllly lie nieiidinu the nets 

 and the haiiiess. Init also .Idiii^- oiir 

 share toward i iir I'easln',^ the ealls fdi' 



t elei;ra [ill i|(d i \ er\' ^el \ i.c 



( )ne dt' t he liidst eltiideli t w a \ s in w h ieh 

 this ran lie ilmie is to devete dlir dis- 



|ila\' winddws Id :id \ I 1 1 i ^i nu; this sciw- 

 ice diii'in^ the ^iiiiiiiicr dull season. Siudi 

 a ilisplay dues mit cest niiicli in nidiics', 

 liiit niav lie as clo-ap er as c\|ieiisi\(' in 



Kldidsts e\ciy where, nen iiicinlieis as 

 A\(dl as nicnilicis, are |irdtitiiii; hv this time and thdiiMlit ;is the lldrist wants tn 

 iiiterestind tliat the casual ciliserver increase in the use <il' t he s\-stem \>v the 



tl'les t d sol \ e it. 



Dnriii'^ ;i storm whicdi |ire\eiits hi/n 

 from fdlldwin^ his dccii|iat imi, the lisli 

 el'm.an mends his luds; the t'ailner iToes 

 tlldse tllillds whi.di are necess;i i\-, l)||t 



Hot |iressiii^. Diii-iiiL;' the off seas(ui 

 liiisiness calm the tlorist slmiild lie ^et 

 tine- read\' t'oi- the storm dl' Inisiiiess 



|iulilic. 'I'liey will cdiitiiiiU' to pridh in 

 just siodi an increased measure as the\ 

 L;i\e to the 1 1 rd| la ^a II da dt' the assdcia 

 t idii. 



What eaidi dues may not lie mindi, Init 

 i'yf\-y little liit added td hundreds el' 

 dtlier "'little I'its"' m.akes n siini total 

 that is ;i ini^htN' I'oice towaril increasing; 



that is sure to come. I'.iit he should telei;ra|di <iidi\t'rv liiisiness. 



Hot s1o|i .-it Indlll^' |ire|iaied for that 

 which w.alks into his stoic; he slonild 

 stimiil.ate it; imjiel it to his |il;icc oi' 

 business. 



There is ,a riidi mine 

 -of \ ir;;iii business in 

 the V. T. I), servi.e 

 that dllly needs the 

 b irs i 11 e s s machinery 

 oallcil ail\ crt isiim te 



make it dlie d|' the 



<:reat s(Miri-es id' sales 

 I'di- the retailer. I"a - 

 iiiilia ri/e the |i u b 1 i c i 

 \\ith the ide.a td sindi i 

 an extent that the 

 Hews ot' a death iir an j 

 illness, or an iii\ ita i 

 t ion to a \\ eddi iil; ot' a 

 ndatixc' or triend in a 

 dist a lit city, will i ii ■ 

 staiitly biiiiL^ \i\idly 

 to liis'inind the \\ T. D. 



The Impression. 



Ife will md think ot" 

 the bdters. but lie will 

 think dt' what lie can 



dd by merely st d|ij)i n;;' 

 in at the tldWil- sldi'e 



wlifie h e n < 11 a I I \ 

 makes liis ]iii ichases. 

 He can sd inns liis 

 thini^lit i;i\e an or 

 tb-r to liis lldiist and. 

 jiresto! tldwcrs will be 

 at the funeral, or si(d< 

 beij, dl' Wedding of the 

 "listaiit one. 



'I'he tbirists' business is "■(due;' to be 

 d this t'.all; better, even, than most 



make it. lint whatever he ildes will |> 

 a liil]i and. a-- ha^ been ^aid bet'dre, 



e\ er\ lit t le Ilit hel|is. 



Time and aL;a in The l.'e\ iew has 



;-alled the attelltidll of llolists to this 

 -ubjei-t and tlie call has lieeli Ljellerally 

 lii-cde i. blurists c\e|\'where liaxi' |iuf 



in |ileL;ia|'h delixery windews, liotli 

 sim|ih- and elaburate. Tlio-e who lia\e 

 had such wiloldWs <uie ye;ir li;i\e cdine 

 li;icl^ with a better one the liext. Stlldv 

 df how to tell the ^tdiy td the |Mlldic 



it' tlldSe ill the traije eXjiect. 'I''llis as- 1 1 \- \ i s| i;i I i / i n l; it has bnillLlId the result 



th.at each siiccessixc 

 w i iiddw ha s hail more 

 ■ ' |ili iicli ' ' ;i lid has been 



mole 1 t'I'ect i\ e. 



A Common Mistake. 



1 Ibist r.at ill'.;- this ar- 

 t iele ;i re re|i|dd llct ions 

 dt' |ihdt dd ra |ilis 111' wiu- 

 ddWs iisdd td ad\ertis(> 

 and t'.a iiiilia ri/e t li e 

 |iubli.' with the F.T. 1>. 

 -el\ ice. It will readily 



be seen t ll.at t hesi> \\ in- 

 ddW s w iTe lldt the re- 

 sult dt' ;i iiidiiieiit 's (ir 

 an hdiii "s t hdui;ht or 

 Work. Ii dW 111 iiidi t hev 

 Cdst in nidiiey dejielid-i 

 11 1 Id 1 1 the abilitv df 



their makers to do 

 much with lit t le. t'or 

 they ceii.ainlx did not 

 do lit t le \\ it h niiodi. 



'I'he acces-id ies W it ll 

 \\lli(dl tlleV had to 



work ale here iitili/.('(l 

 ill a most (dVecti\e 

 way. 



.\I einbei's (d' t lie t radc 

 ••lie so t'ain ibiar w it h ttio 

 1'. 1'. 1'. ;iiii| its work- 

 ings that tliev" sdino- 

 times 1 d s I ■ s i (_i 1 ) t o t' t i 1 



fact th.at the ]inldi(i 



needs to be odnciltod 



Pretty Summer Window, but it Does Not Tell the F. T. D. Story. 



