IZ 



ine rionsts Kcview 



August 2, 1917. 



•■''""J^ <'||' 'iiii'^ till' liist L;r;iilr M-hudl 



t(_';ii-lir|' cllic-itcs til,. .-liiM just l,cj;iM 

 "'".- '" .•i<-'|iiiif his cliic-it i(.ii. Sim|ilc 

 ""■'li'"l^. iiii'tliii.is tliiit will iiiipiirt tlif 

 i'li:i ;ni(| tc'i.li it I'iniii the ^r<Hiii.| up. 

 '""'■' '"' ll-M'(|. 'I'll,. III,'!,. ;iiill(iliiic(iiiclit 

 lll.-lt til,. Il.,lisl>, ,,|' the ((Hllltrv li;i\,. 

 ■'-Ill-ll ;i M'l\ ici- ,|,,cv II, ,t o,.t til,. ..flVct 

 llC,-,.ss;;||-\ ; til,. ul||,||,\\ si-ttilli: IMIIst 

 tfll t ll,' W IkiI,. st,,i\ ill SU,I| ;i \\;|\ t li;it 



1 lie ()iil(Mik,.|- will I,,, iiiipn.ss,. I wit h t li,. 

 I.'irt tlint li,. <.,-iii ii|,|,.r tl,iwi.rs in tli;it 



^'"'•f ;nhl ;i few li,, Ill's |;it,.|- tli,.y w ill l„. 

 «l<'li\ I'liil ill ;i ,|ist;iiit ,-it \-. 



'I'lii'ii' i^ \\ lull' I li,' illy, .unity 111' til,. 



■Wilhliiw ,ir,.ss,.r ,-,,||||.s iiit,. |i|;i\. II ■ 



Jiiiist )ii;ikc his wiii,|ii\v ;it t r;ict i\i. ;in,| 

 J't th,. s;iiii,> tini,. iiist iiK-t i\ ,.. A ,!(.- 

 tniicl i||.si-ii|it iim (if th,. s,.|\ i,-,. on ;i 

 '■••It'll WdiiM tell th,. stniy. I,iil tin' 

 (■h;inc(.s aic tli;it J'cw, if any, |M.rs,ins 

 AV(Mil,| stoji and i'c.'kI it (•.•iict'ully ; the 

 car, I i:^ ,l;o(),|, l.ut then' imist lie a (lis- 

 j'l.'iy 'hat will .•hallciiy,. an, I liohl the 

 iiit''M'st Ml' th,. |ici-s()n (in the stri'ct t(p 

 ^iicli an extent that lie will learn e\- 

 .•ic-t l\- w hat it is al! alMiut. 



Do not Forget Flowers. 



< )ne crit icisin t li;it has Im'i'h made et' 

 ni;iny win, lows is th;it tliev (■(in\(.\- the 

 teleL;r;i|ill i,|e;i ;it the expense et' the 

 ^•■"•t tli.al tlii. teleL;ra|ih is nuTcly uscl 

 as a ine.'ins t,i h.axc tldwei's ,leli\-ere,l in 

 (ither cities. 'I'll,. Iliiw',.rs thenisehcs 

 lia\(' lieeii nei;li.,-t,.,|. Nil |,,.rs(iii is 

 j,n)inj^- td (ir,|e: fl(,w(.rs ,||.|i \-ere,i in an- 

 (itlier <-ity unless he ,l,.eins How,. is th(> 

 ,i;it't he wants to make. .\n,l jN'opI,. who 

 Imy tl,iw,.rs for dthers are |ie(i|i|,. who 

 buy flowers for f hemsehes, as it is onlv 

 natur.al that we should hclievc tli.at the 

 tilings we like an, I ;ire a treat to ns will 

 be the same to ol li(.|'s. 



ho not forget in ni;ikiny up the tele 

 j,n-a|di d(divery wimlow that llowers arc 

 the things to b,. sohl an, I that the t(dc 

 {jraph delivery is tli(^ means to tli.at end. 

 Stock that \\ill answer the jiui-|i()se oi 

 eimveyiny this idea is chea]) at tliis sea- 



son of the _\-ear and will add <;reatly to 

 the effectiveness of tiie window. 



'i'he t hiiiL; t hat it is most desired t o im- 

 |||(.ss on th,' llorists, howexer, is that it 



i--^ 'j: I liusiii,.>s to help adxertise the 



I'lorists' 'rel(.yraph l>eli\er\-. ('re;itino- 

 ;i w indow display is a re.-il pleasure, Just 

 .•(s an\ cre;iti\e work is. It will add 

 busiii,.ss an,! will yi\e (.a(di llorist who 

 pnts in a display the satisfaction of 

 kiiowin- th.at he has help,., I others. just 

 .•IS others in the trade ai'c ludpin^- hiui. 

 Anil when ('hristmas, or I'iaster, or 

 -Motheis" ,|ay comes around tlu're will 

 be the results that are most ajipreciat- 

 eil UKUiey in the c;isli reL;istt'r. 



FAIR BOOTH OR WINDOW. 



The I'. 'i\ I), idea is one that can be 

 exploited at state and county fairs, 



iisinijf about tiie same style of disj)lay 

 one would use in a show window. The 

 illiistr.ation on |iaye i;; shows such a 

 booth arran;;e(| by Kemlde & (Joodmau 

 at the low.a stale fair last year. The 

 booth was (|i\i,|ed info two sections, one 

 represent in^;- a t(dei;raph oflice at ]?ed 

 l\ve, Mont., and the other a veranda of 

 a M.'ison City home. The story the 

 b((()th is intended to tell is tlijit of the 

 son (d' the family in far Montana 

 who, not ha\ iui; time to write to his 

 dear old mother, decides to send her 

 ilowers. He wires Kendde i.^ (ioodniaii 

 to send the desired love token to his 

 mother. The flowers Avere shown to 

 have arri\ed in a ]ierfect condition. Of 

 course, this does not t(dl (piite the wliole 

 story, as it should briny in the llorist at 

 the sending ])oint. 



j<^'<^<»^.'i»'B.'»^.'i<^i^.<#^.'<^.<<^.'yf»l>"yr»>'^f»)'fef»)'fer»)''yf»i'^V»^ 



i 



I THE RETAIL 



1-^^^ FLORIST...... 



i 



i 

 i 



• %.QI^^!^#^.<<^.<<^.<»-'^\<<^.^'^ .'^<t^ ■^w^'^^' y^^-'^r^-^ .'^tL^ ^^-^k^-^c^ 'y^'Ur^'St 



RETAILERS' CREDIT. 



It is a fact that a "oodly nundi(>r of 

 ret.ail llorists ari' alisolutely unr(diable 

 and nexer intend to jiay a bill they con- 

 tract. 



Why cannot all the i^dod. reliabh^ re- 

 tail llorists li(dp weed (Uit this detri- 

 nu'utal element in our prot'ession .' 



Do not say. ''It c;in"t lie done,'" but 

 liel]) to Uno(d; the ''t'' out of the c;in't. 

 There is one way it can be accomiilished 

 and briny; results (ini(d<1y, anil that one 

 way is nothing more than sincere ;ind 

 earnest coi^peratiou with the secretary 



Not so Pretty, Perhaps, but this Window Tells the Story. 



of the Florists' Telegraph Delivery. 



Hundreds of past due and old bills 

 have come through the F. T. D. clearing 

 house, sent in by nu'mbers, and right 

 to(la\- we could get u|i a list of retail- 

 ers around the country ^vho are well 

 known and jirominent tloiists, but who 

 never ]iay their bills in lime, and some 

 bills tlu'v do not intend to pay at 

 .all. Over the jieriod of tlie last twelve 

 months I litive come across bills of a 

 few retailers almost daily, and these 

 bills were from F. T. 1). members from 

 every jtart of the Fnited States and 

 r'anada. Some ret.ailers 1 know who 

 have owed bills to at least fifty F. T. D. 

 members, in fifty different localities, 

 iind li;t\e owed them for a long time, 

 and only by threatening them that all 

 our inembershi|» \v(Hdi| be notilied and 

 warne(l not to fill any more orders for 

 them, have we been able lo get them 

 to ]iay their bills. 



Our F. T. 1). members are ad\ised not 

 to fill orders for every retiiiler around 

 the country, unless smdi retailers have 

 established a credit with tliem. or they 

 are F. T. 1). memliers, ;is this inember- 

 sliiji, through its guarantee fund, which 

 is now over .t7,(l(lO, has established a 

 credit for every member and is, also, 

 advising every member to ]>ay the bills 

 })rom|itly to all retail llorists whfi are 

 not memliers id' the F. T. 1)., in order to 

 build up a strong reputation for the 

 entire membership. 



The poor paying or non jiaying retail 

 florists can only be eliminated by co- 

 ojteriiting with the secret.arv of the F. 

 T. 1). Send itemized bills to 'the F. T. D. 

 clearing house of .all accounts you have 

 against other retailers, so they may be 

 recorded in this office; the ptirties owing 

 will be col'respollded with. 



\\']\y it is absolutely n(.cessar\- to sift 

 out the men tli.at send out tele^r.aph 

 orders for others to fill, without .any in- 

 tenti(ui of ev(>r p.aying for same: 



A number (d' good retailers have been 

 stung a great de.al (d' lale and are get- 

 ting to a ixdnt where they do not even 

 care to fill orders for any one, good or 



