AuuLST 2, 11)17. 



The Florists' Review 



13 



State Fair Exhibit of Kemblc & Goodman that Can be Adapted to Use as an F.T.D. Window Decoration. 



ii;iil, which is briiifjiiiy on some fin 

 l)arr:issiii<^ cdnditions, ns tiic F. T. !>. 

 mcnilicrs art! r(iiistaiitly ail\(Ttisiii;,' tlic 

 tact to their jiatrdiis tliat tiicy can niaixc 

 ii'livcrit's aMywhiTt'. I'or (uicf and all 

 tlie tiiiif, tlo not ])nt tiic i\ T. D. nuin 

 IxTS, or at h-ast a majority of tlioin, on 

 tlic same scak' as you would some it 

 taiit'i" wlio lias o\v('(i you a liill t'or a lon;^ 

 time, as this is absolutely a<,^ainst tlir 

 F. T. J). Association's hy laws and cuii 

 sfitntion, and if any 1\ T. D. uiciuImts 

 owe \du nioiH'y lony |iast dur, iln imt 

 hesitate to send an iteniizeil hill to the 

 1\ T. I), secretary, who will at once du 

 his host to censure any siodi ineinhrrs. 

 Kv(>iy F. 'I'. ]). nieinliei ninst do his hcst 

 to set an exainjile, and is coui|i(dled to 

 do so. in order to iiold his nieinbership. 



All these thin<is Jiuist l)e jmt on more 

 i)f a liusiness basis and it can be done 

 only Ity coiiperation. Why do peoplf jia.v 

 their o;is, electric and water bills and 

 taxes jironijit ly .' Hccan>e they lose the 

 discount if they <\i> not. Why not 

 let the tlorists who do not inoinptly ])ay 

 their bills for transfer orders lose the 

 discount.' This wouM sodii cure a ^nxxl 

 jnany slow payers. 



It is n]i to tlie ridail lloiists to make 

 a better and more efficient retail tin 

 rists' trade and make our luofessiioi be 

 lookeij upiiii by the public from a dif' 

 forent anj,di' than it has been for a ;;n().| 

 many years. 



l.ct the retail tlorists ot' tinla.v be 

 fifty per cent mcr(diaiit and fifty per 

 cent floral artist, and I am sure tiiat in 

 many cases there is not fifteen per cent 

 mercantile ability installeil in ^ipiiie re- 

 tail flower siiops. 



Mv six years' e\])erience in constant 

 touch with retailers thronjihont the en- 

 tin- countiy, both F. T. 1>. inembeis and 

 non mendiers, lias tiiven me the Ljri'at- 

 est aiol nopsf inteievtine study I liave 

 e\ (M- had in my lit'e. aiol with it a <ir(>at 

 deal (d' enjoyment, in this work for a 



liefter and UKO-e (d'ticieiif retail tlorists' 

 trade. 



\lberf l'o(dielon, Sec 'v F. T. 1 ). 



SUNDAY FUNERALS AND CLOSING. 



ri'ie ino\'einent on Ixdiaif of Sunday 

 closiii<i of flower stoi-es lias recei\'ed a 

 marked ini[)(dus this summer, as witness 

 file a(dion in this diiection ot' ibo-ist- ot' 

 New \'ork, IJnfl'aio .-iikI otln^r cities, who 

 seemiii^^lv have lieeu more or h'ss unan- 

 imously in t'a\()r (d' the seventh dav as 

 ;i da\ o|' rest. The e\ei preKciif imordi 

 meat ot' tlie iSuinlay closedown, however, 

 lemaiiis; that is, Sunday funerals. 



Of all the da.vs of the week. Sun. lav 

 is the most favored ;is the .i;iv of' inter- 

 ment. Remains are fre<pieiitly Indd 

 over the usual il ilay jieiiod for the sake 

 of ;i Sunday burial, the dead of one. 

 two, three, f'oiir aiol even live davs thus 

 • (uniny; up t'or inteTiiieiit on the Sab- 

 bath. Obviously, many Sumlay funer- 

 als, partit-ulaily if some ot' them .-ire of" 

 i^ood size, rt'ipiire the affeiifion of the 

 florist or some of his men Sunday dos- 

 iii;,^ in many cases h;is become a close 

 down in name only. 



It is with more than ordiniiiv infer 

 est, tlier(d'ore, that one notes the 

 metho'l by \vhi(di the florists of SeiLalia, 



Mo., iliscourai^cd the |ieo|i|e from h(dd 



iii^ Sund.'iy funerals. |)ef eiinined to 

 have tlodr Sundays t'ree t'rom labor, the 

 .M issouriaiis interested the town's miii 

 isterial alliance in the davoff idea, 

 pointiui;' out to the clei;^ymeii the futil- 

 ity ot' tryin;; to cdose fheii doors Sun 

 ila\s a> loii^ as there were so m;iny 

 t'uiii'rals oil that day. The cler;^y men n\' 

 Sedalia, thinkinif to beiielit (dlier work 

 ei's as well as tlorists, were (|ui( k to le 

 spoinl. ami tlie following' resolution. 

 sfron;;lv opposin;^ Suiiilay fiitieiaU. was 

 unanimously adojded : 



■•III c.iii^iiliT.itioii i.f iHir rci;:inl fi.r tlic Liinl- 

 il:ix :iv ,1 (lav cf |-.'^I ami ilcvctinii. ami nf the 



iiiil'a I ni.'SN ami iMJii>iii'c c.f rc(iuiriii;; fi-din fif- 

 teen to i'.ii-i\ |M-n|.lc o. ui.rk on Siimlav at what 

 U not a ncic-s,'i rv uufk . 



"Itoolvcil. 'I'liat \vc licfcliy rou'isliT our ilis- 

 apiifoval of Siiriilii.\ funerals, ami our refiis.al to 

 liereafler lotnliict a funeral on tlic Lonl's il.iv " 



I'eiliaps tloiists of other towns, under 



similar circumstances, would find the 



method ot' the Sed.'llia fradesiiiell ef- 

 I'ect i V c. 



TATE'S TIPS. 



Suggestions for Fall Opening. 



Aiiiiiist is ''paint up and idean up"' 

 time, the time for the retailer to do 

 his house cleaniiie. All the things that 

 imiieiled thi' workers .luriii;,^ the rush 

 season should be (lone away with now: 

 a summer solution shciiild be t'oiimi i'nr 

 each winter woiay. 



When it is si/./.lin;^ weather there also 

 is time t'or a lavmit on paju'r ot' the 

 window displays ;ind advertising^ to be 

 einploved duriiiLT the f(U'tlicomin>; sea- 

 son. ()iie ot' the reasons for the niaiiv 

 failures in advert isiiiir is that advertis- 

 ers do not stiidv :ind plan their adver 

 tisiiie suf1i(Mently. and after the first 

 enthusiasm everythin" is cloio' in a half 

 hearted manner. Kvcry extra half hour 

 devoted to advertising^ plans will briiiL: 

 a remiinera t iim later on. 



< )iie important midsummer job i^ to 

 |iiif the window in LTood cunditioii, \'<t\ 

 the window, as everybody knows, is the 

 iet;iiler's pi inie s.alesmaii. A ^.okmI thiiiL,' 

 i- to jot down ideas t'or the window that 

 i- to serve ;is ihr ''t'liU opciiitio'" ,,1' 

 liii^iiie-.s. .Make if sdiiirthiiiL,'- that will 



cause the peojile to fake llnfice, I'ol 



there is iiofhinj,'' like ;i ^mul >-t;irt .at'ter 

 till' siimine?- months to remind the public 



that the finest tloWers ;ire, ;it'ter all. 

 those sold bv the tiorist. l,.'t the til's' 



L;un be tiled wliell c h I \ ^a II t h elll 1 1 111 s, 

 dahlia^ ;iiii| cosiiiim ;) re pletltif'ul. ill 



ordei' that the exhibit niav cn-t a ■> little 

 as |ios>iii|c. ( )i i^^ina lit y of 1 ie;tt itieuf . 



