14 



The Florists^ Review 



Ai (iisr 



I'.ir 



cit' I'diirso. r;nil<-< 1ir>-t, .•iinl llii' ii(i\rl 

 lif< ill ;irccvs(iric-; >li(iuli| lint 1m- ii\rl- 

 liidkr.l ;it t ll i^ t lllli'. 



The Cooperative "Stunt." 



l'(|!i;i|i> .-I t;ililf .|rcnr;it idll nf llll- 



ii'-ii.il s1\li- wiimM |ir(i\i' ;! i-;ir<l, Iml in 

 ;i I i;i iiL;i Ml; lliis t'c.-itiirc (uu' sIkhiM ii<it 

 l<iiL;ct tliat WdiiM'U ;in' c lit ii-;il. 1 1' mh-Ii 

 a 'lis|iiay >li<iiilil tiifii 'Hii \n lir 1(mi ex 

 ]M'iisi\i', (iiif may try ('(((iiprrat i\ c ail\cr- 

 lisiii;;; tliat is, liy iisiiii,f tin' iM|uii)niciit 

 (if a miod catficr and coiiiin'iisat iii;^ him 

 liy a card in tlic winddw. I liavc seen 

 this (•(i(i)it'rat i\i' idea wdrkcd out in 

 many cases, the dtluT party usually lic- 

 in<^ <;lad to su]p|ily iiis niati'rial I'or a 

 ^(Mid AvinddW siid\vin<;. 



Anotlu'i' iilca is td ha\(' a tiir (u- man- 

 t(d liiiu jiut ill a tcuiiidvary mantel. I'se 

 care in s(dectin<,f it; have one ^vith a 

 lirejdaco, for liere is Aviiere you can use 

 td advaiitaj^e a "^ood l)uncli of autumn 

 foliayt'. Tlie same terms nii^ht be made 

 Avitli the mant(d ]ied|de as \vith tlie 

 cati'rer, luit I think after you have om-e 

 trieil this you -will want it td 1)0 jierma- 

 neut. 



Remember the Weddings. 



Thcji there is tlie l.iido's conier for 

 a hduie weddinj;. and as it is the liejiin- 

 iiiny {>t' the social season, when many 

 a youn^ miss may l)e contem|ilatin<j 

 matrimony, it lieliooves tiio window 

 trimmer to do his host. Tf the work is 

 ^^ood it is likely to lie rememhei-ed when 

 the tinal arr.MU^cments are made. The 

 while mats should lie used, as well as 

 the kneeling; stool, white ]ie(lestals, ro|i 

 iuL; any j^dod accessoi'y that you nia,\' 

 ha\e. Let the o]>eninji l>e an exhiliit 

 of ^vhat you are |ire)iared to ofler the 

 jmldic during the coming seasiui. An\- 

 extra expense in this is to \>f idiaryed 

 to adveit isiny-. so the next iiujiortant 

 tliiny is to have as many of the jieoide 

 \ isit \dur establishment as possilde (|nr 

 iii^ tlie o|>enin^ \\cek. < )iie way to do 

 This is to iiisi'ii a i-ard in the dail> 

 ]ia]ters. Another is to ha\e a neat in 

 vitatidu iiitiraved or [iiinted, Imt ic 

 inemlier that it t're(|iient l> i- false econ 

 oin\' to use cheaji statioiieiy. The re 

 taiiiM- should not forget th;i1 e\(iy ]>:\ 

 ]i.r ill the city has a l;id\' re|Hirter. Si-e 

 thai each l-ecei\es .-m iii\ it ;it ion to the 

 alTair, in order tli.at xmi may haxc a 

 iii'W s nut ice ill the pa per. Tate. 



CLEVER WORK FOR DOG DAYS. 



W'liih- ^oiiM' ict;iilcis aie spciidiiiL; 

 their time at the ^easiile or the lake 

 re--(.it-. pre^iim.-iMy lo .asoid the si^^ht 



of their idle c;i-~h reL;i-lir-. (ptiieis are 



ni.akiiiL; u~>e oi' the dull ^e;i--nh liy eoine 



after li|l-~ille~-- with cle\el hait. .1. W. 

 Hoil:^el>. ot' I'avtoll. ( »., i-^ one ot' tllo-~e 



who lielieve that till' sl;ick tinn' is the 

 riiilit time t'or co.'ixiiiL; lui'-iiiess in 



IJllolluh the door. .\lld .\1 I . l\odL;er- is 

 liniiple ill hi^ puMicity metlMid^. He 

 hrliese- in the power ol' sll Ll^i'^t i oil . and 



la-t Week he mailed mit I.immi little sii-- 

 i;e>tioii- to l>;iyton men. like tlii^: 

 •|(( "I (il , M i;. M.\N. 



11. .■!■.• .-.r r.i-i'.ri- licit ^lioiiM iM'\er li.- f..r 



^,,11. II, ;,l|.| Ihr IWM ~Ui;i;'--teil ..11 til. .• IL' l. .^'v I 



"Ti]. svhil. II. 't th.- in..~t iiii|M.it ;i lit . :ir.-. t.. a 

 wnni.iii, wil.tli.r 111 the l'I.'WIIii: Hi'.' "l .M.iitli 

 .■r III.- .l:i|-k.-iiliiL; . iiil..-r- ".r l.il.r lit'.-. |..-ri.i.l- 

 tliiit .■\.ii ;i \v..|.| i.f r.iiKiiil.i'.iii. •■ \\ill I'l-iii;: 

 ]\U,. t||.> r.i iiil.i.w , iii.-iii.ir.v '.t till- ^uii^liiiK- p:^^l 

 .111.1 |.r..iiiK.- ..f lirit:liti!.---- t" ...in.-. 



Ill the Imi-.\ r.iiitii f :i Mi.iir- lif.- .>i-r,-isi.ins 



.•r (lii^ kiiiil :iri- l'r.-'|ii..iil l.v f..ru.'I t.n. 



M:i.\ u.- ii'.t r.iiiiii'l >"» .'I' til. -Ill :i il;i.v nr.- 

 \i..ii--' Wi- v'.ill ii"t :i-k .\'.ii t.' l.iif. h:i-.-. .-\.-ii 

 tli..iiL-li WI- l.i-li"-\c f|..\\.-l- I.I II.- till- li.-^t tii.-iliuiii 

 el' c.iiiM-v iiit; M-'ia- f;."i.I ui>lic^- 



.1 W K.HJL'.-rs. 



.\ccoiiipany ine the letter was a re 

 t urn card t hat read like t li,is: 



,1. W. i;...l:;.-i-s, n..|-|v| : 



^-lll iiia.i i-.-iiiiii.i Mil- .if 111.- Iiiljiiwinir .lal.'-i, 

 iiin- il:i.\ |ii-i-vi.iiis t.i lliiiii. inicli-i-^IaiiiliiiL; tli.it 

 I am nut in aii.v \\a.\ .ilil'mal.-il In .M>ii. 



.Nam.' I'i <• 



.V.l.hc-- ■ • 



It.-iti- .il' «il.-'s liii-lliil.-iv 



\\ i-.liliiiL; aiiiii vi-|-sa|-.v 



dill. -I- ...-.-aviiiii-. 



'{'he possiliilit ies of .\1 1 . {{odjiers' 

 scheme, with the return cards liled so 

 tli.at they are taken c.-H'e of at the |>rdper 

 time, are unlimited. An iiide.x of ."idii 

 such cards, with two dates s|)t'cifii'(l, 

 wdiild represent I, (Mil) possilile sales, 

 livery time Mr. Hod^rers has a weddiii";' 

 decdiatidii he makes out a ('ai<l, in ordi'r 

 that he may remind .Mr. Newly wed of 

 the we<ldin<f anniversary the following' 

 yi'ar. and the many years to t'ome. In- 

 cidentally, Mr. Kdd^'ers has not cojiy- 

 ii<',hted his "stunt.'' 



written sooner liiit thoiiyhi we mi^ht 

 I ill 1 1 the holes in the liottolU of tho llOX. 



lint wf ha\i' reacdied the hottom and 

 st ill are minus t he holes. ' ' 



A WHOLLY HOLY HOLLER. / 



A sdutheni florist some time ago garo 

 a todtlipick coiieeru an order. Wl/oji 

 the toothpicks were reeoivod, tlioy were 

 without a featiir(( that evidontly a]>- 

 ]iealed to the ])iir(diaser, as ]n\ sent the 

 manufacturer the folldwin<f letter: 



" Enelosod find (dieck to balance our 

 acc(uint. When you were here last, you 

 sold us .")(l,(l()(> toothpicks with holes in 

 them, (jiiotinj; as follows: 'The hole is 

 the whole.' You failed to shij) the 

 holes, <»r they were lost or stolen in 

 transit, as we could not find the holes. 



"The next shipment \ou make us wo 

 want you to add the .")ii,iiiiii holes that 

 were short this time. We would have 



C. O. D. BOOKKEEPING. 



A\'e formerly had trouble keepinyj our 

 c. o. d. accounts straight. The systt-m 

 wc have been using for se\er;il years is 

 simple and juactically eliminates 

 1 rouble. 



We d|ieii in our indivitlual ledger oiie 

 account against .Mr. ('. (). 1). When 

 the c. o. d. order goes to Mr. .loiies, 8110 

 Sixteenth street, w c charge Mr. C. (). J), 

 with Jones' flowers, .$L'. When the 

 c. o. d. conu's back, Mr. ('. (). I), is 

 credited with Jones' .*L'. In this wav 

 at the end df the month we can check 

 up iind tell Just when e\ ery c. o. d. ac 

 count came in. I recommend a trial of 

 this system to anydue who is not satis 

 fled with his system of kee]iiiig c. o. d. 

 acc<nints. '/,. 1). HIackistone. 



A BASKET FUNERAL PIECE. 



TJaskets as funeral jdeces are unusual, 

 but I'. V. .Matraia, of the Art Floral 

 Co., San I'raiicisco, (':il, is having great 

 success with them. One of three he 

 recently made in a single day is shown 

 in the illustration dii page b"). The 

 basket is on a cdlumn base. Mr. Ma- 

 traia points out that jiieces of this char 

 acter gisc opportunities to disjiose of 

 baskets, which may be tilled with dif- 

 ferent kinds of sto(d\. One he made was 

 so acceptable that he recei\C(l a similar 

 order for the same funeral. 



' I 

 I 



i 



SEASONABLE iis^ 

 n^ SUGGESTIONS 



ac 



IC 



3c:^c 



ac=c 



ac^zic 



ac 



Callas. 



The i-all.as should imw be well lipeiieij, 

 off and can be shakc-ii out and repotted, 

 (lit awa\' an\ i|eca\e.| p.art^ on the 

 tnbei-s. .\ II y that iire li;iill\- altecleil 

 wipiild better bt- throw ii ;iway. Sm.all 

 tubers, it' w;iiite.|, c.'in lie phanted in 

 llats >ix in. -lies deep or placed se\er;ii 

 toLietlier in |iot--. Ise a rich soil lor 



.-all.'is. Oi\e them g I ilrainaL;e and. 



;it'ter potting, st.an.l them ont.loors an. I 

 le;i\e them there until Sept-<-ni ber. 



.\,^ li(-t\\eeii bi-m-h .•lllli pot culture, the 

 Latter h;is iii;i n i t'ohi ;ii I \ ;i lit ages. Tin' 

 Idot- ail- llll.ler better control, the pots 

 can be moNed about .'it ;iii\ time and the 

 jilants are iiiiich iiioie llmit'erous than 

 wli(-ii ^i\eii II n I i III i t ed loot inn. .\ uar- 

 tuw beii.-h coiit :i i iii iiu a ^iiieie row aloiiu'' 

 the- sl.le ol' ;i c;irnation house is i.le.-il 

 for i-all.-i-- .•ind I find th.-it three tubers 

 in an s in.-h |iot L:i\t- >plenilii| ii'-iiH-. 



The (io.|t're\- i-;ill;i i-^ mii.-h more jiio- 

 lilic and much purer in color th.aii tin- 

 old alhiopica. 



Antirrhinums. 



j-'iii a fall and winter ci-o|i the first 



halt' ot AuL;ust is ;i :; i lime to plant 



out ^n.-ipd ragoii^. I piefer to use only 

 t'oiii ami one li.alt' to h\e inches of soil 

 ;i ii.j to inn the low-- t w el\ e iiiclu-s apart, 

 allowiiii; nine in. -lies iH-tweeii the plants. 

 The |ilant^ s|i(,nl.| be alhiwi-d tu lllli Up 



their llower s|iike- until the Idounis 

 start to open and then shonUl be 

 ]iiiicln-.| ba.-k f.airly liai<l. This will 

 c;iii-e them to break a w ;i y strongly 

 t'ldin the base. In |p|;inlinL^ (Uit. it' tin' 

 balK are ;it all m.atti'd, |oo>en them a 

 litll.i and 111' -lire that the balls are 

 moi-t . 



I'lit il the pl;iiits 1,-ike hold ol' the soil 

 it i- better to w.-iter ;i little anmiid each 

 pl;iii1 r.-itlnr than to soak the entire bed 

 or li.-iich. I >o not keep a moist atnios- 

 pheii'i and. while an o\crliea.| spraying 

 on extreim-ly hot d.-iys i-. retreshing, do 

 not o\i-ido tlii--, .'IS it is e;i-y to ile\(-lop 

 t'iiiiL;iiid ;i IVei't ions, to whic-h -~n;ip- 

 .iiaL;ons are no loii^c-r imtniine. 



The Aphis Plague. 



j'r.im many sections .-ouk' a.Uices 

 that lar^e batches ot' \ eijet .a ble, tlowcr 

 ;ilid olc-h.-iid pl,-|iit- li:i e 1m-i-ii ti-llibly 

 i II t'i->-t .-d with efeeii ;iii 1 black aphis, 

 fixeii lield-> ol' piitatiiev and tuinatoe-, 

 n-~ii.-iliy immniii . ;ire almost ruined, 



while inl-.-ell,-lllenl|s iiiiit .-|dp-, pe;|s and 

 li.-ans, ;i-teis. \.-iiinii-v h.-rlia ci-mis per 

 eiiniaU .and e\ eii .l.-i)ilias ;i re .ali\e with 

 a|ilii>. W'hi-re whole tiehU ;ire att;i(d<i-d 

 the -|irayinu is a big |iroposi1 ion, but 

 the ;i\dr;ige tlorist can easily c;ire for 

 his vwcet pe;is, carnations, asters ami 

 other int'ested crops liy spraying the 

 pl.ants with ;i good nicotine extract, to 

 which Millie Miap i- adde.l to m.ak.- it 



