20 



The Florists^ Review 



August 2, 1917. 



NEW YORK. 



The Market. 



Last week was a scorcher, Friday be- 

 ing the hottest July 27 in twenty-five 

 years, and as a result there was a no- 

 ticeable absence of demand in the 

 wholesale market until Saturday, when 

 there was a clean-up of everything of 

 good quality. The accumulations of 

 the week, however, could scarcely be 

 given away. 



Roses, the perfect ones, were steadier. 

 Good Ophelias and I'rinia Donnas sold 

 at $8 per hundred. The best American 

 Beauties brought $25 per hundred. 

 Many rosCs showed the effects of heat 

 and mildew, and thousands were small 

 in bud and stem. These were quoted 

 at 50 cents and $1 per hundred. Some 

 excellent carnations, especially Wards, 

 still arrive. The shipments, however, 

 grow smaller each week and the quality 

 is depreciating. 



The market is heavily stocked with 

 lilies. The price July 28 was $4 per 

 hundred. A few extra long-stemmed 

 brought $5 per hundred. Valley is not 

 abundant, but little of it brings more 

 than $4 per hundred. The supply of 

 rubrum lilies is excessive. The prices 

 on orchids are holding steadv, good 

 gigas bringing 60 cents each. The flood 

 of asters is beginning. Last week 50 

 cents to $2 per hundred were the quota- 

 tions. Every window in the wholesale 

 section displayed them. Everything 

 indicates an enormous supply, the 

 weather having been especially favor- 

 able to them. The supply of gladioli 

 is sufiicient for the demand. There is 

 a large supply of miscellaneous stock, 

 which finds little demand. Daisies, 

 sweet peas, delphiniums, coreopsis and 

 the other outdoor flowers arrive in such 

 quantities that they bring little money. 



Various Notes. 



The next meeting of the New York 

 Florists' Club will be held at the club's 

 rooms in the Grand Opera House build- 

 ing, Monday evening, August 13. Ex- 

 hibits of gladioli and asters will be 

 staged. 



The S. A. F. convention is the prin- 

 cipal topic of conversation among the 

 florists and preparations are being made 

 for a large attendance. The headquar- 

 ters of the Ladies' S. A. F. will be at 

 the Hotel McAlpin, where the annual 

 meeting and a social gathering for the 

 members will be held Thursday eve- 

 ning, August 2.'?. Philip Kessler, chair- 

 man of the entertainment committee, 

 has engaged the blue and green rooms 

 at tlie hotel for the occasion. A buffet 

 su{i]u'r vdU be served. 



Many of the New York wholesalers 

 attended the annual outing of the Es- 

 sex Countv, N. J., Florists' Club at 

 Gillette, N. J., August 1. 



When all the young men who are 

 drafted leave for the front, Twenty- 

 eighth street and other florists' cen- 

 ters will be lonesome. 



N. Christatos will build a 13-story 

 apartment house on the site of his store 

 at I'ifty-eighth street and Sixth ave- 

 nue, retaining tlie corner room for his 

 business. 



Harold Coojier now is one of the oflice 

 force of the Kervan Co. 



Kenneth Shaw, bookkeeper for Badg- 

 ley & Bishop, has returned from a two 

 weeks' vacation sjient at Niagara Falls 

 and in Ohio. John Eganbrod, head 

 salesman for this firm, left July 31 for 



a trip to California, with stops at the 

 principal cities en route. He will re- 

 turn in September. 



Walter Siebrecht and Clarence Slinn, 

 who made an auto trip to California, 

 have arrived at Pasadena. They will 

 return by train after spending two 

 weeks on the coast. 



D. F. Pappas, president of the United 

 Cut Flower Co., spent last week in New 

 England, visiting Newport, Boston and 

 several other cities. After the S. A. F. 

 convention, Mr. Pappas expects to take 

 a fishing trip. 



Henry Weston, of Hempstead, L. I., 

 and Charles Weber, of Lynbrook, L. I., 

 and their wives have returned from a 

 week spent in the Berkshire hills, Con- 

 necticut. 



John Donaldson, of Patchogue, L. I., 

 who recently was severely bruised when 

 he was struck by an automobile, is re- 

 covering. 



Traendly & Schenck have moved their 

 offices to the front of their store at 43 

 Sixth avenue, thereby doubling the 

 space in the rear where shipments are 

 handled. 



James B. Deal, who has stands at 

 several of the cabarets, is serving on a 

 jury. 



Paul Meconi has a new glass front 

 for his store at 55 West Twenty-sixth 

 street. On it appears the new firm 

 name, Meconi & Son. The young man 

 paid his first visit to the wholesale mar- 

 ket July 28. Mrs. Meconi again is in 

 charge of the office. 



James Coyle is seriously ill and his 

 store is closed. 



The Henry M. Robinson Co. is mak- 

 ing several changes in its store, includ- 

 ing a new front. 



Mr. and Mrs. Irving Goldstein have 

 returned from their wedding trip and 

 are living at Averne. George Futter- 

 man also is at Averne for the summer. 



James Hart, of Madison, N. J., again 

 is back on Twenty-eighth street after 

 an enforced vacation with a broken rib. 

 It was his first vacation in thirty years. 



The R. J. Irwin store now closes at 

 1 o'clock Saturdays. 



Charles Matthews, salesman for E. 

 Horan, who had been ill for five weeks, 

 has recovered. 



P. J. Smith received a total of 50,750 

 lilies last week, 10,625 arriving Satur- 

 day. 



Mrs. Fred Kervan and family spent 

 the last two weeks at Asburv Park, 

 N. J. 



A. L. Young & Co. are putting a new 

 front in their building at 54 west Twen- 

 ty-eighth street and are preparing for 

 an energetic campaign this fall. 



Robert Jackson 's draft number was 

 1,999 and he expects to be called to the 

 colors soon. 



Many employees of the wholesale and 

 retail stores are away on their vaca- 

 tions. Among them are: Joseph Le- 

 vine, of Guttman & Ravnor, at White 

 lake, in tlie Catskills; H. W. Gallaer, 

 with the G. W. Grawbuck Co , is at 

 Springfield, L. I. Those who re- 

 turned last week are Miss Jean- 

 ette McNamey, bookkeeper for Charles 

 Millang; Miss Brandt, bookkeeper for 

 Goldstein & Futterman; ]\[r. Bradshaw, 

 of William Kessler 's staff; Frank Gols- 

 ner and Robert Jackson; Isadore Duke, 

 of Gunther Bros.; Miss Conklin, book- 

 kee^ier for H. E. Froment; Miss Gold- 

 berg, bookkeeper for the United Cut 

 Flower Co. 



Mr. and Mrs. Charles Kessler have 

 left for two weeks at the seashore. 



Percy Rigby, manager of the New 

 York store of the S. S. Pennock Co. 

 Philadelphia, says that it is diflficult to 

 secure competent female office help, the 

 demand by banks and other institution.s 

 being so great now that the war has 

 called many young men. Mr. Hicks, oi 

 this company, has returned from a throe 

 weeks' rest at his home on Long Is 

 land. J. Austin Shaw. 



Wertheimer Bros, are now working; 

 in their mill at Paterson, N. J., on a 

 large contract secured from the United 

 States government to supply ribbon hat 

 bands for the United States navy. 



It Is Now Max Schling, Inc. 



Max Schling 's business has outgrown 

 its quarters at 22 West Fifty-ninth 

 street and the retail cut flower and 

 landscape department will be moved to 

 785 Fifth avenue, although the present 

 store will be retained to house the seed 

 department. At the same time it is an- 

 nounced that the business has been in- 

 corporated under the name Max Schling, 

 Inc., with a capital stock of $50,000. 



The new Fifth avenue store has 9,000 

 square feet of space and is in the heart 

 of the more exclusive residence and 

 hotel section of the city. The Fifty- 

 ninth street store has two floors, but 

 they did not provide sufficient space. 

 Both stores will bear the new name. 



MOTT-LY MUSINGS. 



Otto Ernst, of Norwich, Conn., sees 

 good business ahead and predicts quite 

 a crowd at the convention of the S. A. 

 F. A special car will be chartered 

 if enough florists from his neighbor- 

 hood can go. 



Johnston Bros., of Providence, speak 

 well of the F. T. D. A fine spray formed 

 of Lilium auratum — some blooms had a 

 double row of petals — was noted. 



W. A. Dawson, of Willimantic, Conn., 

 notes a smaller call for bedding plants 

 this season, the more noticeable because 

 the stock was excellent. He looks for 

 a good fall business, nevertheless. 



The W. W. Edgar Co., of Waverley, 

 Mass., is preparing stock for next win- 

 ter quite independently of any foreign 

 assistance. A fine batch of Giant cycla- 

 mens, in 6-inch pans, was noted. "This 

 matter of being independent," observed 

 Herman Bartsch, "reminds me of the 

 sick man who was prescribed a tonic to 

 be taken in small doses. He argued that 

 by absorbing the whole contents at one 

 time he might knock down Goliath. Go 

 slowly, but surely," concluded Mr. 

 Bartsch, "and we will certainly get 

 there." 



D. N. Potter, of Auburn, R. I., one of 

 the largest growers of vegetables in 

 this locality, says that while the whole- 

 sale prices are unsatisfactory on ac- 

 count of the quantity of vegetables be- 

 ing grown by amateurs, the consumer 

 who has to purchase is paying high. 

 The professional will have his turn 

 later. W. M. 



Waterbury, Conn. — A. Dallas & Son 

 are most sanguine regarding fall busi- 

 ness. "We certainly shall keep the 

 fires burning, expecting to grow more 

 stock if imported stock fails us," said 

 Mr. Dallas. "Funeral work shows no 

 sign of decreasing; in fact, it was never 

 better." 



