August 2, 1917. 



The Florists^ Review 



21 



OBITUARY 



day, July 27, from the residence, 7923 

 Normal avenue, with interment in 

 Mount Greenwood cemetery. 



CLEVELAND. 



Joshua Ladley. 



Joshua Ladley, who was well known 

 in the Philadelphia market, died last 

 week at his home at Kennett Square, 

 I'a., where for many years he specialized 

 in carnations. He was for many years a 

 regular shipper to William J. Baker, 

 the wholesaler of Philadelphia, and be- 

 lieved that, like a good family doctor, 

 a good commission merchant should not 

 be changed when once chosen. A son of 

 the decedent is foreman for William 

 Swayne, of Kennett Square. 



A. A. Pantet. 



One of the old-time florists of Arkan- 

 sas, A. A. Pantet, who for many years 

 conducted a business at Port Smith, 

 died last week at his home, at the age of 

 52. The decedent was born in France, 

 December 30, 1865, and at the age of 

 15 came to America. Upon his arrival 

 at Fort Smith ten years later he started 

 a florists' business, which he conducted 

 successfully until failing health in 1912 

 caused him to retire and turn the busi- 

 ness over to another concern. Mrs. 

 Pantet, two daughters, two brothers and 

 a sister survive. 



William E. Cratz. 



William E. Cratz, a pioneer seed deal- 

 er of Toledo, O., died at his home in that 

 city July 21. He was 63 years old. Mr. 

 Cratz first engaged in business in To- 

 ledo thirty-three years ago. Later he 

 formed a partnership with his brother, 

 Henry, doing business under the name 

 of Cratz Bros. Henry Cratz died twelve 

 years ago. Mr. Cratz leaves his wife, 

 one son, Ben.iamin A., and a daughter, 

 Miss Hazel Cratz. 



Jolin C. Mulder. 



The Chicago trade was startled last 

 week by news of the sudden death of 

 John C. Mulder, one of the first florists 

 of the city, who had conducted green- 

 liouses on Normal avenue since the days 

 when Auburn Park was a swamp, and 

 whose father's establishment dated as 

 far back as the year 1867. Mr. Mulder 

 was stricken with heart failure while 

 out driving with Mrs. Mulder July 24, 

 and died at the wheel — an unuSual, but 

 one may say easy end. 



The decedent was born November 21, 

 1859, at Groningen, Holland, where his 

 father. Card Mulder, conducted a nur- 

 sery and florists' business. He came 

 to America with his parents in 1866, 

 and later learned the business under his 

 father, who had established a green- 

 house business at what tlien was 868 

 West Lake street, Chicago, in 1867, the 

 establishment passing to other hands 

 after nineteen vears of success. 



At the age of 27, in 1886, John C. 

 started the business which later became 

 known as the Auburn Park Greenhouses, 

 at 7923 Normal avenue, and in which 

 he was engaged at the time of his death. 

 In the course of thirty-one years Mr. 

 Mulder built up a good trade. He was 

 well liked in the community and was 

 known as a man of sterling character. 

 He is survived by his wife, two married 

 daughters and a son, Miner, who was 

 associated with his father in the busi- 

 ness and who will continue it. 



The funeral services were held Fri- 



The Market. 



Business this week has been rather 

 dull, due chiefly to the abnormally hot 

 weather. Asters are more plentiful, 

 taking the place of carnations, which 

 disappeared from this market last week. 

 Sweet peas are abundant, but are rap- 

 idly deteriorating in quality. Eoses, par- 

 ticularly the longer grades, are scarce, 

 while the medium and short stock is in 

 moderate supply. Some choice gladioli 

 of the varieties America, Niagara, Pink 

 Beauty and King are coming in, but 

 not in suflScient abundance to meet the 

 demand for this ever popular flower. 

 Easter and rubrum lilies are plentiful, 

 moving slowly. 



Some retailers report a July business 

 in excess of that for the same period of 

 last year, while many claim to be barely 

 approximating their previous records, 

 but the consensus is that trade has been 

 materially better. 



H. "PubUcity" Knoble. 



The lavish use of printers' ink by 

 Knoble Bros, is much commented on by 

 observing competitors. This enterpris- 



John C. Mulder. 



ing firm believes that in constantly keep- 

 ing at it by this method lies the sure 

 and logical road to ultimate success. 

 And results prove it for them! Their 

 slogan, ' ' A store as near to you as the 

 nearest phone," is being speedily con- 

 verted into liousehold words by con- 

 stant use of the a<lvertising columns of 

 the daily papers. This course, combined 

 with the analysis of prevailing condi- 

 tions and application of accepted busi- 

 ness princi])les, is turning the trick. 

 And it is worthy of emulation. 



Various Notes. 



A regular meeting of the Florists' 

 riuV) will be held Monday, August 6, at 

 8 p. m. sharp. Annual nomination of 

 oilicers and final arrangements for the 

 j)iciiic will be the chief matters of busi- 

 ness for transaction at this meeting. 



Carl Wilson, son of Ella Grant Wil- 

 son, has enlisted in the engineer corps 

 and is wearing the khaki in camp at 

 Gordon park. 



Hester A. Getz, of Westinan ^ Getz, 

 has returned from a three wccL.s" so- 

 journ in Canada, part of the time being 



spent at the Algonquin National park. 

 Discussing business conditions with 

 leading florists of Montreal and To- 

 ronto, Miss Getz found the general tone 

 weak, due, doubtless, to the country hav- 

 ing been in the throes of war for three 

 years. 



H. P. Merrick, of the Lord & Burn- 

 ham Co., has completed an exceptionally 

 active month. Building two conserva- 

 tories in Cleveland, one pipe frame 

 greenhouse in Youngstown and a couple 

 of similar structures in Cuyahoga Falls, 

 in this period, bears ample evidence that 

 this progressive concern is playing a 

 large part in the structural work in 

 this vicinity. It also evinces a condi- 

 tion anything but apathetic in the 

 trade. 



The Gladiolus Society of Ohio will 

 hold its annual show at the store of 

 Halle Bros., upon the tentative dates 

 of August 14 to 16. This exhibition 

 usually has been staged at the Hollenden 

 hotel, but has never attained the high 

 degree of success to which its merit 

 entitles it. Congratulations are due the 

 society for its extremely good fortune 

 in securing this highly favorable set- 

 ting on Euclid avenue for its display. 

 The prize list is in the course of prepa- 

 ration and can be obtained from the 

 secretary, Wilbur A. Christy, Warren, 

 O. There is to be no entry fee and ;io 

 charge for admission. 



According to present indications, 

 Cleveland will be well represented at 

 the New York convention. Among the 

 number who have announced their in- 

 tention of going are F. C. W. Brown, of 

 the Gasser Co., and H. P. Knoble, the 

 latter, with his family, combining the 

 trip with a vacation in the mountains. 



Speaking of vacations, listen: Al. 

 Barber, of the Jones-Russell Co.; Walter 

 Priest, of the Plant & Flower Co.; 

 Frank Ritzenthaler, of Knoble Bros.; 

 George Bate, of the Cleveland Cut 

 Flower Co.; Frank Kocher and James 

 McLaughlin, of the Gasser Co.; Walter 

 Rokusek, of the Cleveland Florists' Ex- 

 change, and Frank Schoen, of the 

 Schoen Floral Co., have just returned, 

 rested and rejuvenated, from their vaca- 

 tions. Frank Williams, of the Cleveland 

 Cut Flower Co.; Carl Lee, of the Gasser 

 Co.; Miss Stroh, of Westman & Getz; 

 George Schaub and Jack McGilly, of 

 Smith & Fetters, and Miss Cliff, of 

 Christine the Florist, are away, and a 

 host of others making preparations to 

 go. Speaketli not this, more convinc- 

 ingly timn words, of an era of prosperity 

 among Cleveland florists? J. AIcL. 



FLOWERS FOR IDENTIFICATION. 



I am sending you two wild flowers for 

 identification. Tliey undoulitedly will 

 be badly withered when they reach you, 

 as these prairie flowers wilt quickly even 

 in water. One flower suggests to me the 

 petunia. The root of the spike-formed 

 flower is woody, or nearly so. The in- 

 dividual blossoms arc extremely small 

 and of a most intense blue. The stamen 

 stalks are brown and the anthers are 

 dark golden yellow. The plant is beau- 

 tiful when in bloom. If only the blue 

 part of the flower were larger, the effect 

 would be magnificent. B. C. A. — Mo. 



One plant only was in such a condi- 

 tion as to be recognizable. It is Amor- 

 pha fruticosa, commonly called the false 

 indigo. This is used a good deal in 

 shrubberies and succeeds well under ad- 

 verse conditions. C. W. 



