30 



The Florists Review 



August 2, 1917. 



BUSINESS HOURS: 



Durinsf the 



summer 



months 



7 a. m. to 4:30 p. m. 



THE LEO NIESSEN CO. 



WHOLISALI FLORISTS 



12th and Race Sts., niILADELrilIA,rA. 



BALTIMORE, MD. WASHINGTON, D. C. 



SrHAGNDN HOSS 



6 5-bbl. bales 

 for $11.00 



New Moss— each bale 

 wrapped 



BEAUTIES 



The Best, dozen, $3.00; 30-inch, per dozen, $2.50 



New crop from young plants, especially grown for summer blooming. Good 

 size flowers, fine color and plenty of good foliage. Beauties are the best roses 

 for you to handle during the hot months of the year, as they ship well and give 

 satisfaction to your customers. 



ASTERS 



$1.50-$3.00 per 100 



Plenty of all colors and all grades. 

 Try our special 500 for $10.00. This 

 is the best value we offer in Asters. 



EASTER LILIES 



$6.00-$8.00 per 100 



No let-up in our supply. Plenty of 

 them every day. 



GLADIOLI 



$3.00-$5.00 per 100 



Our supply consists of the best com- 

 mercial varieties in light and dark pink, 

 white and red. Poor varieties are ex- 

 pensive at any price. 



RUBRUM LILIES 



$6.00 per 100 



Extra long stems. The short stem 

 flowers, $4.00 per 100. 



DAGGER FERNS, extra long 1000, $ 1 .50 



BRONZE GALAX 1000, $1.50; case, 10.00 



Meiitlon The Kevlew when you write. 



Moore, Llewellyn & Co. made a window 

 of outdoor flowers; William F. Holmes 

 presented pandauus and the New York 

 Florists had a pretty window of sweet 

 peas in various hues and wondrous col- 

 ors. The latter had a good week of 

 funeral work. 



Swanson's had a fine stock of gar- 

 den flowers last week. The interior of 

 the store was a mass of gladioli, baby's 

 breath, daisies, sweet peas and other 

 stock, including roses and greens. 



E. M. r. 



PHILADELPHIA.. 



The Market. 



The intense li(>at has depressed the 

 cut flower market. 



The .sup])ly of gladioli has increased 

 heavily, beyond the ability of the buy- 

 ers to take them. Prices have fallen, 

 despite the fact that the quality of the 

 blooms is excellent. Asters have also 

 increased, but tliere are more poor asters 

 in proportion to the good ones than 

 there were a week ago. Roses are more 

 abundant in the lower than upper 

 grades. Easter lilies continue plentiful. 

 There are not man}' small white flowers 

 just now, but there are plenty of colored 

 flowers from outdoors — the showy kind 

 suggestive of old-fashioned gardens. 

 They sell rather jtoorly, at low prices. 

 Taken all in all, .July has been quite as 

 good as usual from a business stand- 

 point, i)robably a little ahead of last 

 year. 



Summer Chat. 



Adolph Farenwald, the well-known 

 rose specialist, now president of the 

 Philadelphia Florists' Club, is speaking. 

 "It does not," he says, "take brains 

 to grow flowers successfully. It takes 

 conditions — good soil, good food and, 

 above all, good water. It takes brains 

 to run a business, to sell the product, to 

 pay the bills. It does not take brains 

 to grow flowers. Take my own case. 



BERGER BROS. 



EASTER LILIES 



The greatest white flower for summer decorative work 



Gladioli ''^^-9?rie''^ Asters 



The above are the leading flowers this month 



We can also offer good ROSES, pink and white, 

 and a general assortment of seasonable stock 



WE ASK FOR YOUR ORDERS 

 WE OFFER OUR BEST EFFORTS TO YOU 



1225 RACE ST. PHILADELPHU 



Mention The ReTlew when you write. 



Those ground shoots that Liberty pro- 

 duced in winter were the result of good 

 conditions. Since then the Si)ringfield 

 AVater Co. has changed the source of its 

 water supply. It got its water from 

 Neshanning creek. The water was so 

 muddy that tons of alum were used to 

 clarify it, and the alum poisoned the 

 roses. My plants would not grow. Now 

 we have good water and our plants are 

 doing better. Then take soil that has 

 been used in the greenhouse, seeded over 

 outside and then brought into the green- 

 house again. Plants will not bloom \('ell 

 in it. They will grow, but not as they 

 should. They require virgiu soil. No, 



it does not take brains to grow plants; it 

 takes conditions, proper conditions." 



"I think," Leo Niessen gently inter- 

 posed, "close personal attention is what 

 counts.' ' 



Mr. Farenwald evidently intended to 

 lay special stress on judgment or fore- 

 siglit as indispensable where hard work 

 is to receive i)roper returns. 



M. J. Callahan, the leading "Wjcst Phil- 

 adeljthia retail florist, is answering a 

 query regarding midsummer business. 

 "It is not difficult to make expenses in 

 summer M'ith a little care. There is al- 

 ways a certain amount of funeral work 

 and a few other things. I carry a little 



