August 2, 1917. 



The Florists^ Review 



51 



DANISH SEEDS 



Cabbage, Cauliflower, 

 Carrot, Mangel, Swede. 

 Turnip, etc. 



CHR. OLSEN 



Seed Grower 



(Katabllabedisea) 

 ODBNSB. DENMARK 



Oontntot Oflen and Bkin- 

 plei »t 7oar mittIm. 



Cabit Mdrni-"FROOLf EN." tide; 5th Ed.. A. B. C. 

 Amer. Seed Trade ahd. 

 Mention The HeTlew when you write. 



KELWArSirCDS 



FLOWER, VEGETABLE and FARM 



for present delivery or on contract. Special 

 Quotations for next season and from harvest 

 1917 now ready. 



Lanqport, England 



RYNVaO & Cie. 



for FRENCH BULBS 



OLLIOULES (V»r) 

 f RANGE 



New York Address : 

 25 W. Broadway 



American growers of aster seeds are 

 justified in putting out a capacity acreage 

 this year. With the German seed out of 

 the market the demand for home-grown 

 seed will be greatly increased. 



A BANNER SEED SEASON? 



Field's Figures Say Yes! 



The government estimates that there 

 are $350,000,000 worth of home gardens 

 in the United States this summer — a 

 wealth which seedsmen say represents 

 the aftermath of the greatest spring 

 business ever done by their trade. 

 Never before has an industry been 

 boomed by a fad or propaganda of such 

 proportions as that w^hich took the 

 seedsmen by storm last spring, when the 

 government, the papers, in fact, every- 

 body, exhorted the people to plant each 

 plot and lot to vegetables. 



In some cases, of course, the dealer's 

 greater prosperity was cut short by an 

 early exhaustion of seed supplies, and 

 because of ineflScient methods of dis- 

 tribution or unfavorable weather condi- 

 tions others suffered; but it is believed, 

 nevertheless, that the spring business 

 of 1917 was greatly in excess of that of 

 any other spring. 



Eeports from many quarters inform 

 that this drive for increased vegetable 

 production hacked off a big fraction of 

 the usual flower seed business; but 

 others say the initiation of vast numbers 

 of people into amateur gardening car- 

 ried with it a demand for flower seeds 

 that offset, or will offset in later years, 

 this factor. A keen observer suggested 

 that if the home gardener did not have 

 flowers, in the fall the florist would be 

 required to supply him, thus indirectly 

 increasing the florists' requirements for 

 seeds of annuals, perennials, etc. 



There'll Be Vacations at Field's. 



As indicative of its banner year, the 

 Henry Field Seed Co., of Shenandoah, 

 la., has been pleased to supply compara- 

 tive figures covering the amount of 



ORDER YOUR SEED PACKETS 

 FOR 1918 



Requirements will be greatly increased. 



We have paper in stock. 



ORDER NOW 



THE BROWN BAG FILLING MACHINE CO. 



FITCHBURG. MASS.. U. S. A. 



T" 



Mention The Rerlew when you write. 







Japanese 

 Seeds, Plants, Bulbs 



The Largest Exparters in the Orient 



Stock from a 500 acreage that will produce the finest 

 flowers and vegetables for the critical American public 



ORDERS TO GROW ON CONTRACT INVITED 



Catalogue and sample stock free. 



TAISHOEN & CO., Ltd. ., 



Between Osaka and Kobe, . - JAPAN^^^ 



"t If you want good Seeds of Choice 



PRIMULAS CYCLAMEN PANSIES 



and other choice Florists* Flowers 

 WRITE FOR OUR LIST 



WATKINS & SIMPSON, Ltd. 



27-29 DRURY LANE. COVENT GARDEN, LONDON. ENG. 



Mention The Reriew when you write. 



Orders taken now for 1917 crop 



Valley 



CHAS. SCHWAKE & CO., Inc. 



9092 W. Bfftdwty. NEW YORK 



business done by the company during 

 the last live years, the business year end- 

 ing July ], as follows: 



Ypar No. Orders 



1913 r.0,804 



1914 82.G28 



1915 105,122 



1916 1.33, G52 



1017 204,773 



Tlio total sales for tlie year 

 July 1, 1917, show the remarkable in- 

 crease of $218,294.45 over those of the 

 previous year, an advance of more than 

 fifty per cent. The number of orders 

 seem to have increased in about the same 

 proportion as tlie total sfiles, the average 

 order for the year ending July 1, 191G, 

 being for $;?.09 as against $3.08 for the 

 year ending last month. 



In speaking of the substantial in- 

 crease Henry Field says: 



"Of course, tliere is a good reason for 



Amt. Sales 

 $170,973.09 

 241,486.13 

 313,373.12 

 412,912.29 

 631,206.74 



endinor 



BULBS 



Why not buy them direct from the 



GROWERS 



WESTERBEEK & KLYN 



25 Beaver Street, NEW YORK 



and SASSENHEIM, HOLLAND 



The only Holland House offering the advan- 

 tages to be gained by handling their own ship- 

 ping at New York. 



LANGHOUT & CO. 



SASSENHEIM. HOLLAND 



Wholesale Bulb Growers 



Write for quotations 



14 STONE STREET. 



NEW YORK CITY 



this increase, but I am willing to leave 

 it to you to figure out for yourself. 



"Advertising? Yes, but all the ad- 

 vertising in tlie world won't do a bit of 

 good unless you back it up with the 

 goods. You know that. Anyway, wo 

 are doing less advertising every year, 



