56 



The Florists' Review 



August 2, 1917. 





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Long Beach, Cal. — H. N. Lowe, of 

 Lowe's Flower Shop, 220 West Ocean 

 avenue, says business has been quite 

 good this summer, although it largely is 

 funeral work. There has been, however, 

 an increased call for corsage bouquets. 

 Ophelia and Eussell roses are the popu- 

 lar greenhouse flowers of the season, 

 but zinnias, dahlias and asters are fine 

 and sell well. Amaryllis Belladonna 

 soon will be available in quantities and 

 is a popular flower here. 



LOS ANGELES, CAL. 



The Market. 



Cut flowers still are scarce, the sup- 

 ply not equaling the demand in carna- 

 tions, roses, valley, orchids and asters. 

 Gladioli continue plentiful and the flow- 

 ers are good. Tlie same can be said of 

 centaureas and rose-pink .tftsters: The 

 lighter shades of asters are scarce and 

 of poor quality. Dahlias are making 

 their appearance in the market and 

 seem to be meeting with favor among 

 the retail florists. 



The warm weather that has prevailed 

 here for the last month has brought on 

 a fine growth of plumosus, which can 

 now be obtained in any quantity. 



Various Notes. 



H. E. Eichards, of S. Murata & Co., 

 who was operated on July 20 at the 

 Clara Barton hospital, is getting along 

 nicely and will probably be up and 

 around in a week or ten days. 



L. H. Freeman, 212 West Fourth 

 street, has sold his retail store to a Mr. 

 Wilson. Mr. Wilson has a large personal 

 acquaintance in Los Angeles and should 

 do well in his new undertaking. We 

 understand that Mr. Freeman is going 

 on a large ranch at Tehachapi. 



A. Beverley, of Santa Barbara, was in 

 town last week making purchases for 

 his Santa Barbara nursery. 



Charles Gutting, of the Superior 

 Nursery Co., is cutting some nice dah- 

 lias at his dahlia farm at 1417 East 

 Fifty-ninth street. He has some new 

 varieties which are prize-winners, but 

 has not had a large enough cut yet to 

 begin to supply the demand. 



Mrs. A. M. Wilton, who has so suc- 

 cessfully managed the retail store of 

 C. H. KoUe, El Paso, Tex., for the last 

 five or six years, is spending her sum- 

 mer vacation on the coast, and is now 

 located at the Northern hotel. She ex- 

 pects to stay here for a month or more. 



H. N. Gage is cutting some fine gla- 

 dioli at his new ranch at Baldwin Park, 



Dr. C. H. Castle, 2943 Walton avenue, 

 has been so successful with his bulbs 

 this year that he is going into the busi- 

 ness on an extensive scale next year, 

 having bought all the remaining stock 

 of the Leedham Bulb Co., of Santa 

 Cruz. 



Thomas Kobata has completed two 

 houses and has them filled with carna- 

 tions. He has already commenced to 

 cut from the new stock, which is all 

 contracted to the L. A. Floral Co. 



C. B. Knickman, of McHutchison & 

 Co., New York, is in town in the inter- 

 est of his firm. 



Mrs. Bessie A. Bease, of Grossm<int, 



Cal., is now able to supply Egyptian 

 lotus in any quantity. A sample of 

 these blooms was brought in today and 

 they are the finest we have ever seen, 

 a beautiful shade of pink and nearly 

 ten inches across when open. F. S. 



PORTLAND, ORE. 



The Market. 



There was a marked increase in busi- 

 ness last week and most of the stock 

 that reached the market was cleared. 

 Eoses and carnations are scarce, and 

 the hot weather has about finished the 

 outdoor crop of sweet peas. There also 

 do not seem to be the quantities of 

 gladioli and lilies there were in former 

 years. Asters are slow in arriving, but 

 most of the other annuals are plentiful. 

 No nin had fallen for five weeks, mak- 

 ing BORditions bad for the growers. The 

 dahlia producers say their crops are 

 suffering from the continued drought. 



Various Notes. 



Martin & Forbes furnished the dec- 

 orations for the Green-Ladd wedding, 

 which was the leading society event of 

 last week. 



The Floral Studio has been having 

 some especially attractive window dis- 

 plays, featuring the different annuals 

 which this firm has made popular. 



H. H. Beckett, who planted hia 

 houses in vegetables this spring, says 

 that his tomatoes have yielded good re- 

 turns. Preceding this crop he had his 

 houses filled with peas. 



Julius Broetje has a novel iWay of 

 shading the glass at his range at Court- 

 ney station. He uses heavy cheese- 

 cloth, six feet wide, on wooden rollers, 

 which roll by gravity from the center 

 of the greenhouses. Wires guide the 



rollers, which are immediately beneath 

 the glass. W. G. W. 



SAN FRANCISCO. 



The Market. 



With the uncertainty of the draft 

 over and the opening of the city schools, 

 local florists feel that the demand for 

 cut flowers will increase during the 

 month of August. Some improvement 

 is alrea4^ jP^^^^i indicating that the 

 quietest 'part of the summer is already 

 past. The demand last week was more 

 or less erratic, but the total volume of 

 business was satisfactory, considering 

 the season of the year. It is gratify- 

 ing to the trade that July has been a 

 good month in comparison with the same 

 month of other years. 



There is a good supply of flowers. The 

 shipping business is beginning to take 

 on new life with the advent of asters, 

 auratum and rubrum lilies. The' asters 

 are hardly up to standard as yet, but 

 they are improving rapidly and the east- 

 ern movement will soon be in full swing. 

 Chrysanthemums promise well. The 

 weather is all that can be desired for 

 growing purposes; the buds are begin- 

 ning to set and from present indications 

 the flowers will begin to arrive the lat- 

 ter part of August. 



Ulrich Brunner roses show up better 

 than any of the other varieties. The 

 blooms are plentiful and in excellent de- 

 mand. Carnations are scarce and poor, 

 as most of the growers are changing 

 their plants. Sweet peas are not so 

 much in evidence, either. There is 

 plenty of seasonable stock to take their 

 place, however. Gladioli continue to 

 flood the market and dahlias are rapidly 

 increasing in supply, many fine speci- 

 mens being shown. Zinnias are still fine 



Valley 



Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasouable flowers and greeus. 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The ReTlew when yon write. 



|L. A. FLORAL CO.| 



g The House of QUALITY and SERVICE ^ 



^ LONG DISTANCE SHIPPING A SPECIALTY ^ 



1 407 So. Los Angeles Street, LOS ANGELK, CAL. ■ 



Mention The ReTlew when joo write. 



Specialists in Specimen Stock 

 for Landscape Work 



Hardy Rhododendrons. Azaleas, Boxwoods. 



Hollies and a complete line of 



Coniferous Everarreens 



Write for prices 



Cottage Gardens Nurseries, Inc. 

 Eureka, California 



Southern California Flower Market Inc. 



421-423 Wall Street, LOS ANGELES, QL. 



LARGEST WHOLESALE FLORISTS 

 AND SHIPPERS IN THE WEST 



Always Somethtai; New Dliect from the Growerft 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince you 



