20 



The Florists^ Review 



AnoDST 9, 1917. 



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H. N. Lowe's Display^ Calculated to Boost Baskets and Pottery. 



go together; the palm in the rear is 

 intended as a gift to someone, but it 

 really would not do to present it without 

 the tasteful tub. 



Variety Helps To Sell. 



Mr. Lowe believes in showing a wide 

 variety of styles, on the proposition that 

 at least one of the pieces will take the 

 fancy of the customer. In the center is 

 shown a good-sized pond with a foun- 

 tain, about which are arranged the 

 items for sale. 



The other illustration, showing the in- 

 terior of the Nicollet avenue store of 

 the Whitted Floral Co., at Minneapolis, 

 gives an idea of how the company aims 

 to sell bowls and urns as well as plants. 

 No two containers are alike, and the 

 display requires the entire length of the 

 store on one side. 



A profit of $2 on a plant is business, 

 but an additional profit of $2 on an ac- 

 cessory to go with the plant, is better 

 business. 



TOO FAST 



That rapid-fire florist and Eotarian, 

 William C. Gloeckner, of Albany, N. Y., 

 has sent his customers a card which 

 reads: 



Your order for flowers for Chicago, placed at 

 2:48 p. m. In Albany, was delivered in Chicago 

 at 2:36 p. m. the same day. 



How did we do it to beat the time? 



Figuring difterence of eastern and central time, 

 and good service from the Western Union and our 

 correspondents, In response to our telegraphed in- 

 structions. 



Are You Satisfied? 



Send us your order for any city in the United 

 States or Canada. 



Many retailers who are friends of the 

 F. T. D. idea feel that it is inadvisable 

 to educate the public to expect too 

 much. It is not practicable to "beat 

 the time" on every order, and the flo- 

 rist who teaches his customers to ex- 

 pect everything else to be laid aside for 

 one small order is only laying up trouble 

 for himself. Instead, educate the pub- 

 lic to the idea that rush service is not 

 the best service; teach the buyers to 

 give time for careful work. 



PLANTING THE STOCK. 



Look over the violet plants in the 

 field and remove any runners and dead 

 foliage. Keep the cultivator constantly 

 going among' them. They may not be 

 making growth to please you now. 

 That will come, however, when we get 

 cooler nights and a little more moisture. 

 If the weather is extremely dry and 

 you have water convenient, let a sprink- 

 ler run among them, allowing it to run 

 from two to three hours before chang- 

 ing. You then are sure the plants will 

 have a good soaking. 



While double violets can be housed 

 as early as the end of August, do not 

 on any consideration plant your singles 

 earlier than the middle or end of Octo- 

 ber. Several years ago we made the 

 blunder of housing that best of all 

 singles, Princess of Wales, early in 

 September. We got a tremendous crop 

 of lusty leaves and a limited number 

 of poor, wishy-washy flowers. Since 

 that time we have always waited for 

 cool nights in October before housing 

 any singles, preferring to let the plants 

 have some frost on at least a couple of 

 occasions before lifting. A temperature 

 of 24 or 26 degrees will suffice to check 

 the exuberant leaf growth and start 

 flower production in quantity. Plant 

 singles early and failure is sure to re- 

 sult, no matter what you may be told 

 to the contrary. 



Years ago, any old houses, even those 

 with 6x8 glass and heavy rafters, were 

 considered good enough for violets. 

 While you can grow violets and some 

 other plants after a fashion in such 

 structures, if you want really good re- 

 sults give them light, roomy and well 

 ventilated houses, not small, dark, hot 

 and stuffy ones. 



VIOLETS POOR SECOND YEAR. 



I have a bed of 400 violet plants 

 which were planted last August and 

 from which I picked flowers all winter. 

 Will these plants do as well again this 

 year, if I trim them back and feed 

 them, or shall I set new rooted cuttings 

 and discard the old plants! The variety 

 is Governor Herrick. 



L. E. G.— D. C. 



A Drive on "Artware," by VhHted Floral Co., Minneapolis. 



No, you will not get good results by 

 attempting to carry your violets over a 

 second season. To achieve success with 

 violets you should have taken runners 

 or divisions in spring, planted them out 

 in nursery rows and lifted them in Oc- 

 tober, after the plants had been sub- 

 jected to one or two moderate freezings. 

 I would advise you to use the rooted 

 cuttings for the coming season. If these 

 are planted out, well and good, but do 

 not house them until about the end of 

 October, otherwise you will have many 

 leaves and few flowers. C. W. 



