20 



The Florists^ Review 



August 9, 1917. 



H. N. Lowe's Display, Calculated to Boost Baskets and Pottery. 



so together; tlic palm in tho roar is 

 iiitciidril as a j^il't to soincoiic, hut it 

 rcaliv wuiilil not do to prosout it witiiout 

 tlif tast.'fiil tul). 



Variety Helps To Sell. 



Ml'. i,o\\i' lic]ic\('s in sliowin^ a wide 

 varit'ty of stxlcs, on the ])ro|>osit ion tliat 

 at least one of tlic jiicccs will talsc tlic 

 faiicv of the custoiMcr. In the fciitcr is 

 shown a ^(mmI si/.cil |)i)nc| with a I'oun 

 tain, aliont \vhi(di .-ire airaiiiii'd tin- 

 items i'or s.ale. 



'rile otliei' iiiustraticm, showin;^ tiie in 

 teiior of the Nicollet avenue stoi'e ot 

 the Whitted l'ior:il Co., at M innea|)olis. 

 <ri\-es .an idea ol" how the i-ompany aims 

 to sell liowls ;ind urns as w(dl as plants. 

 No twi) i-nntainers ai'e alike, and the 

 dis|*l;iy riMpiires the entire ieiiyth (d" tiie 

 store on one side. 



.\ piidit of .fli on :\ jdant is husiiioss, 

 liut an .additional profit of $L* on an ae 

 cessDiv to ii<i with the jdant, is better 

 business. 



TOO FAST 



That rapid-fire florist ami Rotarian, 

 William C Cloeekuer, of Albany, X. Y., 

 has sent his customers a card which 

 reads: 



Your ordor fur flowers for Cliio.aKO. placed at 

 Uils [). 111. ill Alliiui.v. WHS delivered in t'hicatjo 

 ;il •_'::{(! i>. III. tlic same da.v. 



How clid we do it to licat tlic time? 



Kiunriii;; dilTcri'iice of eastern and central time, 

 and Kood service from the Western rnioii and our 

 . orrespondents, in response to our teleniaplied in 

 -1 rnct liMis. 



.\re You Satislied '.' 



Send us .vour order for an.v city in llie I'nited 

 States or (^'aiiada. 



.Manv retailers -who are friends of the 

 F. T. 1). idea feel that it is inadvisable 

 to educate the public to (>\-])ect too 

 niiudi. It is not ])racticable to ''beat 

 the time'' on ovi'ry order, and the tlo- 

 rist who teaches his customers to ex 

 |iect evervthinj; else to be laid aside for 

 one small order is only layiii"' up trouble 

 for himself. Instead, eijucati' the ]iub 

 lie to the idea that rush service is not 

 the best service; teatdi the buyers to 

 oi\e time for careful work. 



ii^ijl , 











J|B|iii 



PLANTING THE STOCK. 



Look over the violet plants in the 

 field and remove any runners and dead 

 foliage. Keep the cultivator constantly 

 fijoin}; among them. They may not be 

 making growth to ])lease you now. 

 That will come, however, Avhen we get 

 cooler nights and a little more moisture. 

 If the weather is extremely dry and 

 you have water convenient, let a sprink- 

 ler run among them, allowing it to run 

 from two to three hours before chang- 

 ing. You then arc sure the plants will 

 have a good soaking. 



While double violets can he housed 

 as early as the end of August, do not 

 on any consideration plant your singles 

 earlier than the middle or end of Octo- 

 ber. Several years ago we made the 

 blunder of housing that best of all 

 singles, I'rincess of Wales, early in 

 September. We got a tremendous crop 

 of lusty leaves and a limited number 

 of poor, wishy-washy flowers. Since 

 that time we have always waited for 

 cool nights in October before housing 

 any singles, preferring to let the plants 

 have some frost on at least a couple of 

 occasions before lifting. A temperature 

 of 24 or 2(5 degrees will suffice to check 

 the exuberant leaf growth and start 

 tlower ])roduction in quantity. I'lant 

 singles early and failure is sure to re- 

 sult, no matter what you may be told 

 to the contrary. 



Years ago, any old houses, even those 

 with ()x8 glass and heavy rafters, were 

 considered good enough for violets. 

 While you can grow violets and some 

 other jdants after a fashion in such 

 structures, if you want really good re- 

 sults give them light, roomy and well 

 \entiljited houses, not small, dark, hot 

 ;md stuflv ones. 



VIOLETS POOR SECOND YEAR. 



I have a bed of 4(Ml violet jdants 

 which wtM'c planted last August and 

 from which I jiicked llowers all winter. 

 Will these jdants do as well again this 

 year, if 1 trim them back and i\'i'i\ 

 them, or sha.ll 1 set tiew rooted cuttings 

 ;ind discard the old plants? The variety 

 is (m>\ ernor I lerrick. 



L. E. G.— D. C. 



A Drive on "Artware," by Whitted Floral Co., Minneapolis. 



Xo, you will not get good results by 

 attempting to carry your violets ovi^r :i 

 secoiul seasnii. To achieve success with 

 violets you sli(>uld have taken runners 

 or di\'isions in s|iring. plante(l them out 

 in nursery rows and lifted them in Oc- 

 tober, after the plants had been sub- 

 jected to one or two moderate freezings. 

 1 wduM ;icl\ ise you to use the rooted 

 cuttings for the coming season. If these 

 are jdanted out, well and good, but do 

 not house them until alxmt the end of 

 October, otherwise you will have many 

 leaves and few flowers. ('. W. 



