26 



The Florists^ Review 



August 9, 1917. 



I 



Established, 1897. by G. L. GRANT. 



Published every Thursday by 

 The Florists' Publishing Co., 



620-660 Oaxton BuUdtnff, 



608 South Dearborn St., Ohlcago. 



Tele.. Wabash 8195. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3, 1897. at the post-ofBce at Chi- 

 cago. 111., under the Act of March 

 3 1879. 



Subscription price, $1.60 a year. 

 To Oanada, $2.60; to Europe. $3.00. 

 ' Advertising rates quoted upon 

 request. Only strictly trade ad- 

 vertising acoepDed. 



UZEBEBHOB^ 



yBBEaaBsssB 



NOTICE. 



It is impossible to^e^uarantee 



the insertion, discontinuance or 



alteration of any adTOrtisement 



unless instructions are received 



BY 4 P. M. TUESDAY. 



BOOIETT OF AMEKIOAN FL0SX8T8. 

 Incorporated by Act of Oongreas, Marck 4, IMl. 

 Offlcora for 1917: President, Robert 0. Kerr, 

 HoBstoB, Tex.; Tice-presldeBt, A. L. M»l;r. Jf* 

 malca, N. T.; secretary, John Young, 68 W. Mth 

 St., New York Olty; treasurer, J. J. Heae, 

 Omialia. Neb. 



TklrtT-thlrd annual conrentlon. New York, 

 ■ N. Y., August 21 to 24, 1917. 



BESULTS. 



We give them. You get them. 



We both have them. 



During this season of quiet business, 

 prepare for the rush that is to come soon. 



Because of the high cost of galvan- 

 ized wire, some of those who manufacture 

 carnation supports as a side line have 

 discontinued the business. 



During the next to the last week in 

 August, much money received for floral 

 decorations will be used to decorate the 

 gay white way in New York city. 



This is the open season for the coal 

 mine operators. Several of the states 

 have organized posses to hunt them down, 

 and the public is cheering them on. 



It is predicted that the war will elim- 

 inate many unnecessary things. Florists, 

 think of the man who manufactures the 

 furs that women wear in the summer! 



Necessity is not only the mother of 

 invention, but is a teacher of floriculture. 

 Witness the successful experiments Amer- 

 ican florists are making in growing stock 

 heretofore imported. 



While there has been no program of 

 entertainment provided for the visitors 

 to the S. A. F. convention. Secretary John 

 Young intimates that the New Yorkers 

 are most hospitable fellows. 



Many a man in the trade who tries to 

 save money seems to think the way to do 

 it is to withhold it from his creditors; 

 that perbaps is an easier course than to 

 deny himself habitual indulgence, personal 

 or business, until tjUfe saving, applied to 

 the debts and to the accumulation of cap- 

 ital, has secured financial safety. 



The call for field-grown carnation 

 plants, like many other items of stock, 

 is later than usual this year. 



Gladioli now are coming into the cut 

 flower markets in considerable quantity, 

 the season for them being three or four 

 weeks later than usual. 



The second preliminary schedule of 

 the Fifth National Flower Show, to be 

 held at St. Louis, April 6 to 15, 1918, 

 has been issued. Copies may be obtained 

 by addressing John Young, secretary, 

 53 West Twenty-eighth street, New York 

 city. 



PLEASE NOTE. 



Each wreek a number of letters con- 

 taining advertising instructions reach 

 The Eeview whik the paper is on the 

 press — just a few hours earlier and they 

 would have had attentiqn a week S099er 

 than is possible. 



It is the aim to give prompt service, 

 but to secure it advertisers should note: 

 "It is impossible to guarantee the in- 

 sertion, discontinuance or alteration of 

 any advertisement unless instructions 

 are received by 4 p. m. Tuesday." 



IT DELIVERS THE GOODS. 



The Eeview each week acts as a trav- 

 eling salesman for hundreds of indi- 

 viduals and concerns who have some- 

 thing they want to sell to florists. But 

 The Eeview is many times as efficient 

 as one salesman, or a group of salesmen, 

 because it calls on more than 12,000 

 florists each week, a task that would 

 tax the speed of the speediest bunch of 

 traveling men. It not only calls on flo- 

 rists, but it sells them the goods. Here 

 is the proof: 



Please discontinue our begonia ad in the Clas- 

 sified columns. We sold 8,000 of them in four 

 weeks. — O. M. Reburn & Co., Ciiicago, HI., Au- 

 gust 4, 1917. 



Discontinue our ad in The Florists' Review, as 

 our stock of Sprengeri, smilax and mums is 

 about sold ont. The writer must say that the 

 insertion in your paper certainly brought good 

 results. — The Miami Floral Co., A. A. Kramer, 

 manager, Dayton, O., August 3, 1917. 



When you hear a man complain of the 



cost of advertising, you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Eeview. 



MR. PEABODY ON THE DEFENSIVE. 



In recent issues The Eeview has pub- 

 lished correspondence with F. S. Pea- 

 body, chairman of the committee on coal 

 production of the Council of National 

 Defense. The Eeview is only one of 

 many challenging the action of the com- 

 mittee as a party in the fixing of coal 

 prices, as the daily press, which at 

 first heralded a reduction, has come to 

 the view held by The Eeview from the 

 first, that Mr. Peabody and his commit- 

 tee of coal men were playing into the 

 hands of the trade from which they were 

 chosen. The result of the weight of 

 criticism has been to place Mr. Peabody 

 on the defensive. Where he challenged 

 The Eeview 's early statement that 

 prices had been fixed but not reduced, 

 he now writes as follows: 



The object of establishing tentative maximum 

 prices was to reduce the price o^ coal in the 

 east, whlckf from coneniners. Bidding one against 

 the other, .had reached abnormal leiels, being as 

 high as $6 and iffT a tbn M thd> Uiie; -flbd to 

 prevent the prices in the central and western 

 parts of the country from going higher. This 

 could only be done by the voluntary offer of 

 operators to recognize any tentative prices that 

 might be established, pending an Investigation 

 by the Federal Trade Commission as to the cost 

 of production in the various producing districts. 



There have been such marked increases in the 

 cost of production during the last year, through 



increased labor expense and increased cost of 

 all material used, such as steel rails, copper 

 wire, powder, mining machinery, etc., and in- 

 creases in the overhead expenses, which through 

 light operating time, on account of inadequate 

 car supply, have materially Increased the cost 

 per ton, that It was deemed wise to make these 

 prices tentative until an investigation should 

 determine whether any changes are to be made. 

 I am not prepared at this time to say that tlie 

 tentative prices established are correct in all 

 cases, but I do know that this action resulted 

 in radical reductions in the eastern producing 

 districts and prevented prices from going higher 

 in the central and western parts. I have since 

 had complaints from several operators that the 

 prices established are less than their actual cost 

 of production. 



So utterly opposed to Mr. Peabody 's 

 statement of facts is the Illinois com- 

 mittee of the Council of National De- 

 fense, on which coal consumers have 

 representation, that the state legisla- 

 ture is being asked to regulate the pric« 

 of fuel in Illinois. 



<■■ ,, ' ' )t 



THE WANT AD DEPA»l!MENT. | 



No doubt you have noted the business"- 

 like appearance of the jWanted and For 

 Sale department of The Eeview; small 

 type, compactly spaced, as many oppor- 

 tunities as it is possible to put on the 

 pages. Opportunities to buy. to sell 

 and to hire. It works quicklj^, like this: 



stop the ad; I have sold the boilei'; the first 

 insertion did It.— L. D. Fisher, Sterling, Kan., 

 July 26, 1917. 



If you have nothing to offer in the 

 Wants and For Sale, watch what the 

 other man offers. 



VACATION TIME. 



Hundreds of those actively engaged in 

 the florists' business are now away on 

 their vacations and, as would be expect- 

 ed of those handling the products of 

 nature, a great majority are spending 

 their play time in the country, or at 

 the lake or sea shore. They are taking 

 advantage of the dull summer months 

 to get fit and full of energy for the ac- 

 tivities of the months of winter. The 

 busy season means long hours of stren- 

 uous work for florists, but just now they 

 are reaping the benefits of their labor 

 and are enjoying their vacations with 

 the freedom that comes only from know- 

 ing that their rest has been earned, and 

 that there is nothing calling them back 

 to work. 



CHICAQO. 



The Market. 



Business continues to hold up satis- 

 factorily in the wholesale cut flower 

 market. Taken by" and large, the qual- 

 ity of the stock for this season of the 

 year is good and no general oversupply 

 can be complained of. In fact, with the 

 latter days of last week a decided 

 shortening of stock, and especially of 

 roses, was felt. With carnations practi- 

 cally out, this shortage of good roses 

 was instrumental i« increasing the de- 

 mand for gladioli and asters, which are 

 of good quality and now arrive in ample 

 quantities, and for other summer stock, 

 large shipments of which were moved at 

 ^satisfactory prices. The market con- 

 tinued strong August 6, but a falling off 

 in demand took place August 7. 



There are only a few American Beau- 

 ties obtainable, and what stock arrives 

 is <Ji8posed of without difficulty. Of 

 the other varieties of roses there is a 

 marked" scarcit^'of the better qualities, 

 most of the sto^ being of the shorter 

 grades. Eussell continues in popularity 

 and has a good sale. There is a scarcity 

 of White Killarney. A few low-grade 



