36 



The Florists^ Review 



Adgust 9, 1917. 



CSTAILI 



iHED 1853 STlOUIS 



One of the Brecht Installations. 



FLORISTS' REFRIGERATORS will display your flowers in 

 an attractive maaaer and keep them in perfect condition. In 

 Brecht' s Refrigerators there is always a STRONG CIRCULA- 

 TION OF DRY, COLD AIR. We build them of oak, or any other 

 wood, highly finished and thoroughly insulated. All hardware 

 is of brass, quadruple nickel-plated. The best of French beveled 

 plate glass used for mirrors and windows. 



Write for Prices Today 



THE BRECHT COMPANY 



E«tabli«b«d 1853 



Main Offices and Factories, 1201 Cass Ave., ST. LOUIS, MO. 



176 PEARL ST.. NEW YORK CITY 



Mention Th«» Rpv!*»w whpn von writp 



that what jjrompted this artjclo is tliat 

 in going about 1 have asked sonic of 

 the younger men in the business why 

 they were not more regularly in attend- 

 ance at the club meetings. Their an- 

 swers have been that there was ** noth- 

 ing to interest them" at the meetings. 

 Now, this brings up the question: 

 What is the object of the club? When 

 the club first was organized its object 

 was to provide a place where the florists 

 could meet, and by discussion and inter- 

 change of experiences help each other 

 in conducting their businesses. This 

 object has been and still is carried out, 

 but the business has grown so, would 

 it not be well to introduce new methods 

 in the club, the same as we have in our 

 business? Perhaps the club has not 

 kept pace with the modern methods in- 

 troduced into the business, but it is well 

 to remember that the young fellows 

 know nothing else but these new meth- 

 ods, and expect the same thing at the 

 club meetings. 



Never Too Old to Learn. 



Last winter we had a course of lec- 

 tures by good men. I may speak par- 

 ticularly of one by Prof. Anspan, of 

 the Maryland State Agricultural Col- 

 lege. His subject was "Landscape 

 Gardening as Applied to the Home," 

 illustrated with stereopticon views, 

 which made it practical, indeed. As I 

 listened to the lecture, looked at the 

 views and noted the rapt attention such 

 men as Isaac H. Moss were paying, T re- 

 called a favorite expression of William 

 D. Brackenbridge. When he was about 

 80 years of age he heard a young fellow 

 who was conveying the impression that 

 he knew it all". Then the veteran re- 

 marked: "Young man, I have worked 

 with flowers and trees all of my life, 

 and I am still only an apprentice." 

 When a man who was picked to go out 

 with the Wilkes expedition as botanist 

 for the Smithsonian Institution, and 

 was one of the men w^ho started the Bo- 

 tanical Gardens in Washington, has such 

 a humble o]Mnion of his abilities as a 

 florist, there is surely none of us too old 

 or too wise to learn. 



How would it do this winter to elabo- 

 rate a little on this lecture feature; 

 have some good man for, say, about an 



BD6HBIIDEB 



■ Refrigerators ■ 



WE DESIGN 



WE BUILD 



WE SET UP 



WE ARE COM- 

 PLETE STORE 

 OUTFITTERS 



Write for Catalogue 



Buchbinder Bros. 



680 Milwaukee Ave., CHICAGO 



Mention The ReTlew when jou write. 



JOHNSON BASKET CO. 



319-321 West Randolph Str««t 

 CHICAGO, ILL. 



Manufacturers of "BEST-OP-ALL" Line of Florists' 

 Baskets and Pot Covers 



Mfptl oD The Review when yon write. 



hour each club night give a talk on some 

 jihase of the florists' business in which 

 lie is known to have been commercially 

 successful? If it is possible, let these 

 talks be illustrated, for, in my opinion, 

 there is nothing that helps like a pic- 

 ture. 



Think this over, and let us have some 

 talks this winter on, say, decorations, 

 funeral work and bridal bouquets as 

 well as growing. 



Study the Trade Paper. 



Speaking of the value of ))ictures, in 

 my own experience, when T was start- 

 ing in the decorating end of the busi- 

 ness, T remember how I looked in The 

 Review for illustrations, and studied 

 them to see where I might make an im- 



Mention The ReTlew when jou write. 



KOELLNCR 



REFRIGERATORS 



kre kbBolutely tli* baat in every respeot 

 and UMBQUAUEO by any other. 



Hiuidr*da of 



KOKLLNER RBFRIGKRATOR8 



in actual use, proving our claimi. 



KOELLNER 

 REfRIGERATOR AND ICC MACHINE CO. 



nS N. yickiiM Ave.. CHICAGO TiI.ImMpIiZIM 



The company THAT KHOW8 HOW to build 

 refHgeratori and BUILDS THBII RIGHT. 



Mention The ReTlew when yon write. 



GOLDFISH 



Lm(«, iMltfer risk at **BMk Bottom** pricoa. 

 Send for special prices. 



ASHBORNE GOLDFISH & SUPPLY CO. 



an ierth Mail Street. NRUmTM. IHM 



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