66 



The Florists' Review 



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I Pacific Coast Depar tment 



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Aberdeen, Wash.— Mrs. H. G. Ellis, 

 owner of the Ellis Greenhouses, is re- 

 modeling and enlarging her greenhouse 

 establishment. The work will cost 

 about $3,000. 



Long Beach, Oal. — The Belmont Fern- 

 ery and the Marine Florist have con- 

 solidated under the name of Long Beach 

 Floral Co., 3842 East Tenth street. The 

 signs of the National Florist and the 

 F. T. D. are conspicuous in the new com- 

 pany's ptore. 



SAUMON AND THE SALMON. 



"Salmon" is neither the first nor 

 middle name, but the last and most im- 

 portant in the three that identify H. C. 

 Salmon, of Eochester, N. Y., from the 

 rest of his fellows, but when it comes 

 to extracting salmon from the Pacific 

 ocean, Mr. Salmon lives up to his name. 

 While at Palo Alto, Cal., for the benefit 

 of his health recently, Mr. Salmon ac- 

 companied C. H. and A. F. Bearsby, 

 of the Frank R. Mills nursery, on a fish- 

 ing trip to Capitola. The trio made a 

 combined catch of nineteen fish, the 

 largest of whifth weighed twenty pounds. 

 For verification of this statement see 

 the accompanying illustration. 



LOS ANGELES, CAL. 



The Market. 



The feature of the week's business 

 was the large quantity of funeral work 

 done. The death of the millionaire 

 owner of the principal newspaper re- 

 sulted in the expenditure of several 

 thousand dollars for funeral pieces, and 

 probably never in the history of the Los 

 Angeles flower business was there so 

 large a number of costly designs 

 and other work for an individual fu- 

 neral. This made quite a clean-up in 

 the wholesale houses and the work was 

 fairly well distributed among the re- 

 tailers. Dahlias are making a splendid 

 showing now and some of the Giant zin- 

 nias are a great attraction. Rubrum 

 and auratum lilies are arriving in fine 

 condition and there is still quite a good 

 sprinkling of gladioli. 



The indoor roses are improving a lit- 

 tle, but the stock is far from first-class 

 even now. Carnations from indoors are 

 poor, but the field crop is improving 

 right along. Asters are at their best 

 and centaureas help out in funeral 

 designs. Sweet peas of the Spencer 

 types meet with a good demand when 

 the quality is right. Greens are plenti- 

 ful and of fairly good quality. 



Various Notes. 



The California Cut Flower Co. has 

 purchased the N. B. Williams place at 

 Cudahy, where for several years Mr. 

 Williams has been growing cut flowers 



H. C. Salmon, of Rochester, N. Y., and C. H. and A. F. Bearsby, of Palo AIto» Cat. 



for this market. The increasing value 

 of real estate in this section should in- 

 sure a profitable deal, to say nothing 

 of the stock that can be grown for the 

 company's retail trade. 



The Roserie, 328 West Third street, 

 has been opened again by Flower Gar- 

 dens, Inc., with Mrs. Carter in charge 

 of the retail end, A choice decoration 

 of dahlias and other stock was shown on 

 the opening day, making a bid for the 

 transient trade, which should be consid- 

 erable. 



Howard & Smith report a great deal 

 of work for the Otis funeral, as well as 

 much other good business. 



Wolfskins' & Morris Goldenson have 

 a cool-looking window made of rocks, 



plants and asters. A large amount of 

 good funeral work has been turned out 

 this week. 



Tassano Bros, have removed from 

 their old address on Los Angeles street 

 to a new store at 422 Wall street, x)ppo- 

 site the California Flower Market. 



A beautiful display of fancy-leaved 

 caladiums and water lilies forms the at- 

 traction at Wright's Flower Shop this 

 week. Funeral work has been heavy. 



Fred Sperry, of the L. A. Floral Co., 

 has been seeking relief from his cold 

 in the mountains. He fears that an 

 operation for an abscess near the eye 

 may be necessary. 



S. Murata & Co. report that the ship- 

 ping trade is picking up again. 



Valley^^Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



California Cut Flower Co. 



433 West 7th Street, 



LOS ANGELES, CAL. 



L. A. FLORAL CO.| 



The House of QUALITY and SERVICE M 



LONG DISTANCE SHIPPING A SPECIALTY g 



407 So. Los Angeles Street, LOS ANGELES, QL. 1 



ASTERS 



We have them in all colors. $1.00, $1.50 and $2.00 per 100 



E. W. MCLELLAN CO. 



SAN FRANCISCO. CAL. 



451 BUSH STREET 



Mention Tb* B«t1«w when 70a write. 



