August IC, 15)17. 



The Florists^ Review 



19 



Monday, August 20, at 8 ]>. iii. All 

 S. A. F. members are welcome. 



Chairman W. F. Thorkil.lson, of the 

 committee on publicity, auiiouiices a 

 meetin<f of that committee; in the (J rand 

 Central I'alace, Wednesday, Au<riist -_, 

 at 9 a. m. John Younj'-, Sec 'y. 



WIND AND HAIL. 



The matter of the wind storm insur- 

 ance will be up for discussion Sunday, 

 August 19, on an ex[)ress train from lii- 

 dianapolis to New York. Tlie committee 

 a]>pointed by the ])resident of the 8. A. 

 F. has not yet had the opportunity to 

 meet and prepare the report to be pre- 

 sented at the New York convention. 

 The committee consists of Anders Ras- 

 niussen. New Albany, Ind.; K. G. Hill, 

 Richmond, Ind., and J. F. Ammann, Ed- 

 wardsville, 111. They will o-ct together 

 at Indianapolis for the tri]i to the con- 

 vention and will prepare their report on 

 the train. 



Mr. Hill is president of tlie Florists' 

 Hail Association, J. F. Ammann is vice- 

 president and Mr. Rasmussen is a direc- 

 tor. Mr. Rasmussen also is the prime 

 mover in the Florists' ^Mutual Casualty 

 Association, which is being organized 

 under the auspices of tlie State Flo- 

 rists' Association of Indiana. 



The Florists' Ilail Association will 

 hold its annual meeting at tlie Robert 

 Treat hotel, Newark, N. J., at 10 a. m., 

 August 20. The special business will 

 consist of the consideration and adop- 

 tion of a new constitution and by-laws 

 <lrafted by J. A. Valentine and the legal 

 steps necessary to a renewal of the 

 charter of the organization. 



PENN'S PRODUCERS. 



The thermometer registered 100 do 

 grees in the shade at Boston August 1, 

 but that fact did not bother the men of 

 the force at the store of Penn. the Flo- 

 rist. Business was unusually heavy 

 that day, there being orders for a num- 

 ber of funeral pieces that kept the do 

 signers on the jump. After the work 

 was finished and ready for delivery, a 

 man with a camera hajtpened in and 

 the force posed for him. The accom 

 panying illustration is the result. 



TATE'S TIPS. 



The Telegraphic Delivery. 



The telegrai>hic delivery of flowers is 

 a feature of the business that has al 

 ways a]t]»eale(l to m(\ It is th(> ideal 

 way to d(diver flowers when ilistance 

 is a factor to be r(>ckoiieii with, as it 

 does away with the tinuMe and ex- 

 ])ense of ]>acking and tlir dani;..!- nf in- 

 jury in transportation. In sa\ notliiiig 

 of weather conditions, ex'^r^'iiie lieat fir 

 cold. Then another featnie that everv 

 florist should remember is tlie amount 

 of business that is absolutidv lost, sim 

 ply liecause the jiuldic i< nut familiar 

 with tht> syst(Mii. Tn cite a casr: A 

 friend ot' mine died in P.;i It iniore wlm 

 had an only brother livini; in San I'lan 

 Cisco. These brothers were devoted to 

 each other and the first tliin^ the fam- 

 ily did was to telegiaidi to San I'r.an 

 cisco. Of course it was impossible for 

 his brother to get there in time for 

 the funeral and I am sure he knew noth- 

 ing of the F. T. D. service or he would 

 have been represented at the funeral 

 by a floral offering. Many such cases 

 are liappening every day. This is busi- 

 ness entirely lost to the trade, the ]irotit 



Part of Staff of Penn, Boston, After Finisfiing Large Funeral Order. 



of whicli the florists of each city might 

 have shared. 



A National Business. 



I fail to see hov\ any floiist can be 

 satistied with the narrow contines of his 

 home town, when, l>y investing capital 

 that is alisolut(dy tritling in comiiari- 

 soii with the results olitaine(l, hi> can be 

 come a member of an organization that 

 will make his business national in 

 scope. To illustrate what 1 mean, take 

 W. I\ (iude. for instance. Kveryone 

 knows that CiKle Bros. Co. is located at 

 1-_']4 F street, X. W., Washington, D. C 

 Say a customer who has just been ad- 

 vised of the death of a loved one or 

 friend in Denver walks into tlie store: 

 they are in a ]iosition to taUi^ the onlei- 

 and assure the customer that it will be 

 deli\ere(| in good con<lition almost fis 

 soon as they couhl ibdixcr it in Wash- 

 ington. In this way (Iude iiros. ( 'o. and 

 tlie floiist in Deiixer dixide the jirolit 

 on business that would otherwise be 

 lost to both. But I can liear tlir skep 

 tics say that at su(di a ilistance no one 

 knows what you are getting for \dur 

 inon(\\'I KxtTyoiie i<iiows that the lirsl 

 thing souK^ nieiiilier of tlie licreavt'd 

 family will do alter tlo- liineiiil is to 

 write to the one who sent the otfeiing, 

 acknowledging its receijit .and deseiili 

 iiii^ it to them, aiel no dmilit ni;ir\eling 

 at the system that ni;ide it ]Hissil)le for 

 a token of s\nipatli\' to he sent, bear 

 iny tli(> card ot' the sender, thousands of 

 miles away. 



Tiiis featui'' ot' tlie I'. T. I». carrier 

 out another ide;i ol' the association, th(> 

 t'ostefing of fellowshiji and good will 

 anioiii; the tlorists t hinis(d\ (>s, for will 

 it not be natural for a pleased customer 

 to t(dl the florist from whom he ordered 

 that he has heard from his friends or 

 relatives and that a handsome oft\^ring 

 had been sent? 



Branch Stores Everywhere! 



Now, both of the florists figuring in 

 this transaction know that because of 

 their membershijis in the F. T. D. the 

 whole transaction is guaranteed. The 

 sender knows his ordiT will be taken 



care of hy rcliaUle |ie(i|ile and the other 

 that theic' will lie no (|uestion alioiit the 

 ]iay for hi> wdrk the .•issoeiatioii 

 stands hack oi' Woth. In fact, every 

 inenilier ol' the I". T. 1 >. is in the same 

 [losilion .as it' lie had a luaiich store in 

 jilninst e\ iry city in the I'nited States, 



I lia\e s|ient some time in in\'estigat- 

 iiig this organization, in tjilkiny- to its 

 nielllliers, ;iiicl tliev a I'e all lollil in its 

 praises. fix cry ]dace that i as|< .ahout 

 the I'. T. |). there is the same reply, 

 that business done through this me<lium 

 is most satisfactory. 



\\'illi;iiii I", tiiele, of Washiuiiton, sent 

 me a co|iy oi' the constitution and by- 

 laws. In liis litter he t(dd me that these 

 tell the whole story I .agree they do. 

 They .are as ne.ar perfect as it is pos- 

 sible for linm.an agency to make them. 

 How any llorist can read this and not 

 become a member is more than 1 can 

 nnderst.and. The trustee t'lind is a fea- 

 ture that, .as t'ai' as the interi hanye of 

 ousiness between members is concerned, 

 m.akes I'.railst reet 's and Dun's useless. 

 .\iiotlier line fe;itnre ot' the by laws is 



tile |i|e(|;^e e.aidl lUi'Ildier Illllst make \)0- 



t'ore he c'lii lieciune a memlier. This 

 hinds him to t'a it li t'lilly idiserxc ancl be 

 bound h\' eaih ;irticle ol' the constitu- 

 tion ;iiid by-laws and re|>ort to the 

 board ot' <lirectors any irreynla rit \' or 

 fi.aiol that m;i\' come to his notice on 

 the |i,irt of any mi'mher of the associa- 

 1 ion. 



In coiudiisiou let me sa>' that in The 

 He\ iew of .Inly 1I>, ]iage It, there is an 

 iiixitation toe\ery tlorist in the I'liited 

 States to .attend a meeting of this 

 organization on the tirsf day ot' the 

 New York con\'ention. Mr. (iu'le, its 

 [iresideiit, and -Vlbert I'Oidielou, its sec- 

 let.aiy. will h.' there to explain its lien- 

 elits. My advice to every ret.ail llorist 

 who is not a member is don't miss this 

 niei'ting, i'ov it will be an o|i|M»rt unity 

 for you to derive more juactical good 

 for your business than any other fea- 

 ture of the con\-ention that 1 know of. 



Tate. 



Galveston, Tex. — Mrs. .f. M.iurer, who 

 had a tlower stiua; at I *< 1 ! Thiitv first 

 st rect, is cli^ad. 



