20 



The Florists^ Review 



August 1G, 1917. 



CLEVELAND. 



The Market. 



Welcome rains have come at last and 

 caused a marked improvement in all 

 outdoor stock. The asters have been 

 benefited ])articularly, late arrivals 

 showing a much better quality. There 

 are no good sweet ])eaH coming into the 

 market at present. Local gladioli in the 

 better varieties are being offered freely 

 and are cleaned up daily. Roses have 

 improved during the last week, the 

 color now being good, with practically 

 no scorched foliage in evidence. A lim- 

 ited quantity of excellent indoor asters 

 is coming in, but hardly enough of 

 them to cut any figure as yet. A per- 

 sistent demand for orchids and valley 

 finds the local supply decidedly low. 

 Miscellaneous garden flowers are in 

 better asstoi'tment and are as popular as 

 ever for triihming. Easter and rubrum 

 lilies are plentiful, the former selling as 

 low as $6 per hundred. 



Business for the first two weeks of 

 August has been normally good, some 

 concerns reporting gains, due chiefly to 

 heavy and continued runs of funeral 

 orders and an occasional large wed- 

 ding decoration. 



Various Notes. 



We regret to report that the annual 

 exhibition of the Ohio Gladiolus Society, 

 which was scheduled to be held August 

 14, has been canceled on account of a 

 pronounced scarcity of show stock. A 

 thorough and extensive canvass of the 

 situation convinced the society of the 

 impossibility of making a creditable 

 showing at this time. This condition is 

 particularly regrettable, as a splendid 

 setting had been secured for the dis- 

 play and every indication pointed to an 

 unprecedented success. 



Max Rchling, of New York, is spend- 

 ing a part of his vacation at Akron, the 

 former home of Mrs. Schling. Max 

 could not be this near the Sixth City 

 without making a pleasant call upon 

 his friends in the trade. He is going 

 to St. Louis and thence direct home, 

 and expects to be in the pink of con- 

 dition for the big convention. 



Albert C. Oelschig, of jk. V. Oelschig & 

 Sons, Savannah, (ia., paid a visit to the 

 Gasser Co. range last week, having been 

 employed there thirteen years ago. He 

 expressed himself as amazed at the 

 many changes that had taken place. 

 Mr. Oelschig reported business condi- 

 tions in his section of the south as en- 

 couraging, witli excellent prospects 

 ahead. 



The time for the holding of the fifth 

 annual flower show in Cleveland, No- 

 vember 8 to 11, is rapidly drawing 

 near, and invitations are out for con- 

 tril)utions to the guarantee fund, only 

 approximately a third of the amount 

 guaranteed by members of the Florists' 

 Club in 1915 being required this year. 

 As flower shows in Cleveland have al- 

 ways been eminently successful, it will 

 require but little time to raise this 

 small amount. In conjunction witli this 

 exhibition will be held the annual meet- 

 ings of the national rose, carnation and 

 chrysanthemum societies. 



Miss Dorothy Bailey, of the Westman 

 & Gctz store, is off for a much needed 

 vacation of a month 's duration. 



Jack Fratus, of the Park Flower 

 Shop, and Carl Lee, of the Gasser Co, 

 have returned to their respective duties 

 after an enjoyable two weeks' vacation. 



H. F. Piggott and C. B. Wilhelmy and 

 families are spending a month in cot- 

 tages on the lake front, going back and 

 forth to business as occasion requires. 

 All hands are wearing heavy coats of 

 tan. 



Mr. and Mrs. A. M. Stackhouse, of the 

 firm of Stackhouse & Iden, Minerva, 

 Ohio, made a business trip to the whole- 

 sale market last week. J. McL. 



BALTIMORE. 



Midsummer Windows and Chat. 



On these sweltering days, with the 

 temperature hovering around 100 de- 

 grees, it must be like the traveler on 

 the desert reaching an oasis to walk 

 down Charles street and see the dif- 

 ferent florists' windows. That of Feast 

 & Sons, on one of the hottest days of 

 last week, particularly suggested this. 

 I have arranged many a flower window, 

 but any novice who looked at this win- 

 dow could not fail to see the idea the 

 artist had in mind when he arranged 

 it, for while in the street the mercury 

 was near the century mark, everything 



Annual Special 



Convention Number 



OUT AUGUST 23 



Even larger and finer than in other 

 years. It marks the opening of the 

 new fall selling season. 



"Ever>'f>ne lii the Trade reads The Re- 

 view the ropUes to my Bmall advertise- 

 ment prove It."— W. Bay. 



Advertising forms close at 



4< p* in. 

 August 21 



about the display suggested rest and 

 comfort. Specimen tree ferns made up 

 the background, with raised places, 

 and there was a miniature fountain cov- 

 ered with green sheet moss, as well as 

 a few baskets arranged with gladioli 

 and hardy phloxes. It was the extreme 

 heat that helped to attract the atten- 

 tion of those passing to this bit of floral 

 art. Inside everyone was as busy as 

 the proverbial nailer with funeral work. 



At the Halliday Bros, store John Hal- 

 dilay told of the wedding they have for 

 next week at Easton, Md. I asked if 

 weddings were not unusual at this time, 

 and he replied that this particular wed- 

 ding had been arranged for the autumn, 

 l>ut owing to the uncertainty of the fu- 

 ture of the groom, who is now in the 

 service of the country, it was to take 

 ])lace now, as there is no telling where 

 Uncle Sam's boys will be in the fall. 



Over at Cook's I found Herman Cook 

 in charge. He reported two such wed- 

 dings last week. This got me to think- 

 ing, so I asked him how the florists 

 fared in cases where wedding arrange- 

 ments had been interrupted by the w^ar. 

 He told me the only thing they had 

 missed was the decorations for the 

 home and church, as the weddings in- 



variably took place at the country home 

 of the bride, on the portico or ])erhaps 

 on the lawn, and as there is often a con- 

 servatory or plenty of plants about, a 

 decoration is unnecessary. He said the 

 hardest thing about weddings was to 

 get valley. They had to let the whole- 

 saler know at least a week in advance 

 in order to be sure of it. 



At the William J. Halliday place one 

 would think it was Easter morning In- 

 stead of the first week in August. Mr. 

 Halliday had a window of Easter lilies, 

 which were as fine as any you would see 

 on that holiday. 



Edward A. Seidewitz had a window 

 of tree ferns, gladioli and asters that 

 attracted much attention. 



With the Wholesalers. 



As I was out to see several of the 

 floral sights of the city, I thought a walk 

 around the base of supply^ — ^the whole- 

 sale houses — might give me some news 

 for this week 's letter. In all of ' tile 

 houses I found that the gladiol,us and 

 aster had the center of the stage. It 

 was in the afteroon, and I found them 

 all pretty well cleaned iip.-^ti the S. S. 

 Pennock Co.. establishmen^j^ey report- 

 ed business above the avSS^e for this 

 time of the year. Stock, is plentiful, 

 they said; that is, short-slJjWimed roses, 

 gladioli and asters. Asters are not so 

 good this season as they iSirglit be, but 

 the prospects are that they will be bet- 

 ter as the season advances. 



At the store of the Baltimore Whole- 

 sale Florist & Supply Co., H. Glick, the 

 manager, told me they had no trouble 

 in disposing each day of all the stock 

 they could get. They had many fine 

 Easter lilies, also some fine asters grown 

 by G. E. Lutz, of Glenburnie. An espe- 

 cially fine lot of gladioli at this place 

 came from E. J. Schroeder, of Fullerton, 

 Md. The company is anticipating ex- 

 tensive improvements to its store for 

 the coming season. 



At the Niessen place, in the absence 

 of Mr. McKissick, W. J. Ekas, right- 

 hand man, showed me through the ice- 

 boxes. In the coolness of these one 

 would forget the heat of the street and 

 imagine it was midwinter. There were 

 jars of fine, long-stemmed roses, orchids, 

 etc. There were Ophelia and Sunburst 

 roses from the range of Stevenson Bros., 

 at Towson, that were fine for this sea- 

 son. 



Lehr Bros, had a consignment of Ra- 

 diance, My Maryland and Hoosier Beau- 

 ty that would be classed good at Christ- 

 mas. Charles Siegwart, the orchid 

 sjiecialist of Carroll, is sending in some 

 fine flowers. Mr. Siegwart started to 

 specialize in these against the advice of 

 many of his friends in the trade, who 

 claimed it would not pay in this local- 

 ity, but time has demonstrated their 

 error in judgment. 



Various Notes. 



W. Ekas told me of the death of his 

 uncle, Henry Bauer, at Salisbury, Md., 

 where he had charge of a private place. 

 He is survived by two brothers, Fred 

 Bauer, president of the Gardeners' and 

 Florists' Club of Baltimore, and Otto 

 Bauer, manager for the S. S. Pennock 

 Co., at Washington, and one sister. 



Mr. and Mrs. Harry Glick are .spend- 

 ing two weeks at Betterton. Lawrence 

 Summers and wife are making an auto- 

 mobile tour of Virginia, and Kramer 

 Zeik, of Smith & Co., is spending his 

 vacation at his old home in New York. 



Tate. 



