64 



The Florists^ Review 



August 16, 1917. 



i Pacific Coast DEPARTMENTl f 



LOS ANGELES, CAL. 



The Market. 



A quiet week in the retail stores and 

 a slightly better shipping business 

 about sizes up the situation. Many of 

 the workers are either away on vaca- 

 tions or are awaiting their turn, while 

 the army draft is making things unset- 

 tled. Funeral work has been plentiful, 

 and there were a few wedding decora- 

 tions that helped to clean up stock. 



The fragrant Amaryllis Belladonna is 

 in, large quantities of the earlier flow- 

 ers being sold. Asters are fairly good 

 and dahlias are at their best. 



The new-crop carnations, both out- 

 door and greenhouse-grown, are an im- 

 provement on the blooms that have 

 been shipped of late, and there should 

 be little trouble with them now, unless 

 exceptionally hot weather comes. Cen- 

 taureas are excellent hot weather flow- 

 ers and met with a good demand. Eu- 

 brum, album and auratum lilies make a 

 fine showing and are helpful in the best 

 class of funeral work. Large quantities 

 of Golden Glow also serve to make a 

 good showing and are useful for decora- 

 tions. 



A notable feature of the business is 

 the large quantity of supplies being or- 

 dered by out-of-town florists. 



Various Notes. 



Clarence Slinn and George W. Sie- 

 brecht, of West Twenty-eighth street. 

 New York, arrived in this city a few 

 days ago, having motored the whole dis- 

 tance. 



The death of Joseph Sexton, pioneer 

 nurseryman of Goleta, near Santa Bar- 

 bara, is recorded in the obituary col- 

 umn this week. 



S. Murata & Co. are handling large 

 quantities of the Belladonna lily this 

 season. Mrs. Cartwright, the book- 

 keeper here, has gone to San Francisco 

 for a two weeks ' vacation. 



Albert Morris, of the Morris & Snow 

 Seed Co., is off to the wilds this week. 

 He and a few friends are going to the 

 Sierras for a week or two after the elu- 

 si 'e deer, bear or whatever else comes 

 along. 



Paul Miller, of the L. A. Floral Co., 

 has been drafted for service in the 

 army. Fred Sperry is improving slight- 

 ly in health, but will, he says, have to 

 undergo an operation before he gets 

 full relief. 



Stanley Purdy, of the O. C. Saake 

 force, has returned from a trip to Bear 

 valley which he says was most enjoy- 

 able. To his credit it may be said that 

 his fish stories are reasonable to one 

 who knows the big lake. 



Frank Lichtenberg reports business 



fair, but most of it funeral work. Carl 

 Brose, of the staff here, has been draft- 

 ed for service. Mr. Lichtenberg is 

 speaking of a long automobile tour as 

 his vacation. 



Hunter Graham, of the J. W. Welters 

 force, reports an enjoyable trip to Bear 

 lake in his new machine. C. D. Baker, 

 of Yuma, Ariz., is helping out until his 

 return to Yuma in October. 



H. Reeve Darling is putting in a great 

 deal of his time at the beach now. J, 

 Ryerson, of the staff, has joined the 

 navy and Wallace Boyd has been draft- 

 ed for the army. 



The California Cut Flower Co. is mak- 

 ing a fine display at the store on West 

 Seventh street. Some splendid auratum 

 lilies, artistically arranged, were a lead- 

 er this week. Several fine talking par- 

 rots are most attractive, especially to 

 women customers. 



The Germain Seed & Plant Co. suf- 

 fered a loss through the burning of a 

 large stock of Sudan grass seed at the 

 ranch in the Imperial valley. A con- 

 siderable portion of this seed was al- 

 ready contracted for and it was only 

 partially insured. 



Walter Armacost has returned from 

 his hunting trip in the high Sierras, 

 where he has been for several weeks. 



Bert Harris, formerly of the Darling 

 force and previously with the American 

 Florist, is on a visit here. He is now 

 associated with B. M. Joseph, of San 

 Francisco. 



Wright's Flower Shop is showing 

 some superb lotus, many of the new 

 varieties coming from the Sturtevant 

 ponds in Hollywood. Some fine fancy- 

 leaved caladiums are also being shown. 



J. Dieterich reports that the repairs 

 to the Montebello greenhouses have 

 been completed and that the houses will 

 be in good shape for fall business. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Asters continue to increase in supply 

 and improve in quality from day to day. 

 The blooms are now of good size, the 

 colors in wide variety, all good, and the 

 stems all that can be desired. Heavy 

 shipments are being sent out of the 

 state and the local market absorbs its 

 share of -the daily offerings. Chrysan- 

 themums are following closely on the 

 asters. The first Golden Glow put in an 

 appearance this week. The growers 

 down the peninsula expect to begin cut- 

 ting Monrovia about August 20 and 

 October Frost about the same time. The 

 acreage is practically the same as last 

 year and the prospects are favorable for 

 a normal crop. No difficulty is being 

 experienced in cleaning up the early ar- 

 rivals at comparatively high prices, 

 Violets promise well also. They wUl 

 probably arrive quite freely by the end 

 of the month. A few scattering bunches 

 are coming in now, but not enough to 

 go around by any means. The first 

 amaryllis of the season is beginning to 

 arrive and the limited offerings are 

 readily absorbed. Zinnias have had a 

 long period of popularity, but interest 

 in them is beginning to wane. Gladioli 

 are plentiful and the demand leaves no 

 ground for complaint. The dahlias make 

 a wonderful showing, many of the 

 blooms being unusually large this sea- 

 son. A liberal supply of snapdragons 

 finds an outlet. 



There is little to be said about roses. 

 American Beauties are a minus quan- 

 tity and other good roses are few and 

 far between. Ulrich Brunner roses, which 

 have been the mainstay for two or three 

 weeks, are beginning to get scarce and 

 deteriorate in quality. Ward and Red 

 Radiance average about the best now. 



Valley 



Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



California Cut Flower CO. 



433 West 7th Street, 



LOS ANGELES, CAL. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCE SHIPPING A SPECIALTY 



407 So. Los Angeles Slreer, LOS ANGELES, CAL 



ASTERS 



We have them in all colors. $1.00, $1.50 and $2.00 per 100 



E. W. MCLELLAN CO. 



451 BUSH STREET 



SAN FRANCISCO, CAL. 



Mention Th« R«Tiew wta«n 70a writ*. 



