AUGUST 23, 1917. 



The Florists^ Review 



21 



up and voted down. It occurred again 

 this week at New York, 



The program called for the discus- 

 sion of the amendment at the opening 

 session, with a vote by ballot during 

 the evening. George Asmus advocated 

 the change, but all the others opposed 

 it, among them W. A. Manda, Max 

 Schling, J. T. D. Fulmer and Patrick 

 O'Mara. When the ballots were count- 

 ed the vote stood forty-seven for mak- 

 ing the secretary an appointed clerk 

 and ninety-four for continuing him as 

 an oflftcer elected by the members. 



President's Beception. 



One of the novel features of this 

 convention was the holding of the an- 

 nual president's reception in the same 

 room in which the trade's display is 

 staged. One end of this great building 

 was swept clear for the purpose, and 

 the juxtaposition added much to the 

 interest of the affair. 



President Stumpp, of the local club, 

 President Kerr, Vice-president Miller, 

 Treasurer Hess and several ladies -were 

 in the line and greeted each visitor, 

 after which refreshments were served, 

 and there were music and dancing. It 

 was purely informal. 



Nomination of Officers. 



Seldom, if ever, has the S. A. F. held 

 a more interesting session than the one 

 on the morning of August 22. The 

 weather was cooler, the meeting place 

 had been changed to the other side of 

 the Grand Central Palace to avoid the 

 outside noise that had given trouble at 

 the earlier session, and the attendance 

 was undoubtedly the largest that ever 

 has been known at a second day 's meet- 

 ing. Oratory was in order, and in nom- 

 inating officers eulogy of candidates 

 was mixed with just enough plain talk 

 to indicate that the election contest 

 will be one of the closest in the history 

 of the society and will keep the inter- 

 est alive to the end. 



For president, Charles H. Totty, of 

 Madison, N. J., was nominated by 

 W. F. Gude, seconded by F. E. Pierson, 

 Robert Craig, E. G. Hill, Patrick Welch 

 and Otto Lang. A. L. Miller, of Ja- 

 maica, N. Y., was nominated by James 

 McHutchison, W. E. Pierson and Anton 

 Schultheis. 



For vice-president, Jules Bourdet, of 

 St. Louis, was nominated by Frank 

 Gorly, on behalf of the St. Louis Flo- 

 rists' Club. 



For secretary, John Young, of New 

 York, was nominated amid much ap- 

 plause. 



For treasurer, J. J. Hess, of Omaha, 

 was nominated and seconded by J. T. D. 

 Fulmer. 



For directors, Joseph Manda, of 

 South Orange, N. J., was nominated by 

 George Asmus, and C. E. Critchell, of 

 Cincinnati, was nominated by Patrick 

 Welch, two to be elected. 



Wind Storm Insurance. 



The special committee consisting of 

 A. Easmussen, E. G. Hill and J. F. 

 Ammann, appointed to investigate the 

 subject of wind storm insurance, pre- 

 sented the following report: 



Inasmuch as the State Florists' Asso- 

 ciation of Indiana is working to form a 

 mutual company among the florists and 

 greenhousemen of the United States for 

 protection against damage from wind 

 and hail, to be known as the Florists' 

 Mutual Casualty Association, Inc., and 



Jules Bourdet. 



(Vk-e-|)ie8l(lent-el('Ct Sot-lety of Anioricaii Florists. J 



in view of the fact that this committee 

 has not suflBcient data on the progress 

 or plan of this proposed movement at 

 this time to recommend an indorsement 

 of it by the S. A. F., your committee 

 would recommend that a committee be 

 appointed to investigate the Indiana 

 project and to report to the board of 

 directors at their next regular meeting, 

 said committee to be made up of men 

 not officially connected with the Flo- 

 rists' Hail Association, or with the 

 movement started in Indiana. 



In order to give all sections of the 

 country representation, we suggest that 

 committeemen be appointed accord- 

 ingly, and their traveling expenses be 

 paid by the S. A. F. We further recom- 

 mend that this committee, in conjunc- 

 tion with the board of directors, be 

 given authority to indorse the Florists' 

 Mutual Casualty Association, should it 

 deem it worthy of the support of the 

 S. A. F. 



Mr. Easmussen then reported indi- 

 vidually on the progress of the move- 

 ment in Indiana, most of the details of 

 which are familiar to readers of The 

 Eeview, after which the report of the 

 committee was unanimously adopted. 



Publicity and Prosperity. 



The afternoon session of August 22 

 was devoted to the discussion of pub- 

 licity and prosperity. The subject of 

 publicity was introduced by W. F. 

 Therkildson, chairman of the standing 

 committee of that subject, and the re- 

 lated topic of the state of business and 

 the prospect for continued prosperity 

 was brought up by Robert Craig, to 

 whom had been assigned the duty of 



giving a view of the future. Prac- 

 tically everyone who spoke was highly 

 optimistic as to the business outlook 

 for the approaching season. 



$50,000 for PubUcity. 



W. F. Therkildson presented a com- 

 plete plan for a campaign of national 

 publicity for flowers, with details 

 worked out to show a cost of $50,000. 

 It looked so good that the committee 

 was authorized to raise the funds and 

 put the plan into operation. Joseph 

 Heacock headed the subscription list 

 with $500, and in a few minutes and 

 with great enthusiasm about $(5,000 of 

 the money was raised, to which the 

 S. A. F. will subscribe $5,000 from its 

 treasury. It was the general opinion 

 that it was the most important step the 

 organization ever took. 



THE HAIL ASSOCIATION. 



The Florists' Hail Association held 

 a highly important meeting at Newark, 

 N. J., August 20. By putting it the 

 day before the S. A. F. convention it 

 was hoped to secure a fairly large at- 

 tendance, but only about a dozen of 

 the 1,621 members were present. All 

 the officers and four directors were 

 there. 



The chief business was in connection 

 with renewing the charter of the or- 

 ganization under the laws of New Jer- 

 sey. All the formalities have been com- 

 plied with, so that the legal life of the 

 organization, formed in 1887, is ex- 

 tended another thirty years. New by- 

 laws, drafted by J. A. Valentine, were 

 adopted with minor amendment, so 



