26 



The Florists' Review 



August 23, 1917. 



in charfje of Frank Micliell, Isadoie 

 Eosnosky and Pliilip Fii'ud. 



Mirror Mfg, Co., New York. 



A lino of gazing globes, a specialty 

 the florists' trade lias taken up to go 

 with a(iuariums, bird cages and similar 

 decorative materials. Max Oppen- 

 heimer is in charge. 



John C. Moninger Co., Chicago. 



j Tliis is an especially neat rece])tion 

 pavilion, with photographs and cata- 

 logues showing a few of the green- 

 houses the exhibitor has built recently, 

 also i>arts to demonstrate tlie details 

 of the various styles of construction. 

 Special emphasis is put on security. 

 The booth is in charge of R. E. Kurow- 

 ski, general manager of tlie company, 

 and A. Hammarstrom, manager of the 

 New York office. 



J. G. Neidinger Co., Philadelphia. 



In addition to a general line of bas- 

 kets, wax, metal and perpetuated 

 wreaths, this exhibitor shows a large 

 line of Christmas novelties of home 

 manufacture; even the Japanese frieze 

 lias been dyed here in order to get the 

 desired red. George W. Hamj)ton is in 

 charge, with several assistants. 



Nitrate Agencies Co., New York. 



This is a new exhibitor at S. A. F. 

 conventions, having only recently en- 

 tered the field by establishing a special 

 department to handle the business of 

 seedsmen and florists. The display con- 

 sists of bags of nitrate of soda, ground 

 tankage and ground steamed bone. 

 Harry A. Bunyard, manager of the new 

 department, is in charge. 



S. S. Pennock Co., Philadelphia. 



This exhibitor has three tables, one 

 displaying baskets, vases and plant 

 boxes in variety, but featuring an ivory 

 finish; the other two carrying a large 

 line of ribbons, chiflfons, corsage ties, 

 pins, etc. The better quality of ribbons 

 only are shown, the belief of the house 

 being that permanent business can be 

 based on nothing else. PI J. Fancourt 

 and Robert (Jreenlaw are in charge. 



J. A. Peterson & Sons, Cincinnati. 



A table of plants, ".just to sliow tlicm 

 that we are still in the business," as 

 J. A. Peterson put it. There were fairly 

 large plants of As])lenium Nidus-avis 

 and pandanus, ])ut the cyclamens and 

 begonias of course were i)lants for 

 growing on. The begonias were of the 

 exhibitor's own origination and dis- 

 semination, including (Mnciniiati, Me- 

 lior and Mrs. J. A. Peterson. Mr. Pe- 

 terson thinks his fame as a begonia 

 raiser eventually will rest on Melior. 

 He has jiractically discontinued grow- 

 ing Adiantuni Farleyense, long one of 

 his specialties. 



A. N. Pierson, Inc., Cromwell, Conn. 



This display represents only the i)ot 

 I)lant department of the business. There 

 are araucarias, kentias, pandanus. Pho*- 

 nix Roebelenii, nephrolepis in variety, 

 some excellent large adiantums and 

 other stock of similar character. H. C. 

 Neubrand is in charge. 



F. B. Pierson Co., Tarrytown, N. Y. 



This exhibit is one with which most 

 S. A. F. members are acquainted, as it 

 has been staged all over the country — 



an almost complete line of nephrolepis 

 varieties. This year there are two new 

 ones, shown for the first time and not 

 yet named. There are a few rose plants, 

 but no bulbs this year. J. R. Fother- 

 ingham and Theodore Trevellian are in 

 charge. 



A. L. Randall Co., Chicago. 



This is a large display of new shapes 

 and colors in baskets manufactured in 

 tae exhibitorVown factory,, of vase 

 lamps in many sizes and of self-con- 

 tained electric fountains for window, 

 store and table decoration. Frank Mc- 

 Cabe and B. E. Blackshaw are in 

 charge. ■^■<Viii''>'.> 



In connection with the Randall ex- 

 hibit is that of the Duro Paper Products 

 Co., an allied concern, in charge of S. 

 Freund. This is a display of cut flower 

 boxes. 



Keed & Keller, New York. 



This is not the exhibitors' largest 

 convention display, but it certainly ex- 

 cels in quality anything done before. 

 Consisting almost entirely of baskets, 

 the goods are almost wholly of New 

 York manufacture. A novelty is what 

 is called velvet art ware; American 

 Beauty vases with the horn covered 

 with velvet. Creton ware is similarly 

 •overed with fabric, the awning basket 

 being an elaboration of the trellis box. 

 A new gates ajar provides for all flow- 

 ers being in water. Lamp vases and 

 bird cages are among the other items 

 shown in variety. George Maunze and 

 Herman Kurth are in charge. 



M. Bice Co., Philadelphia. 



This exhibitor has 700 feet of space 

 and has used it to the best of advan- 

 tage, the display being staged more 

 artistically than at any previous con- 

 vention. A 5-ton truck brought the 

 material the ninety miles from Phila- 

 delphia and on the load were the ma- 

 terials for staging. Steep steps rise 

 against the wall, with a lattice parti- 

 tion every little way, each of the sec- 

 tions thus created being used for one 

 line of baskets. Special attention has 

 been paid to the color scheme. Across 

 the walls a row of tables affords space 

 for other articles. The Gray Leader 

 line of j)lant l)oxes and vases and the 

 Riceco corsage boxes with patent felt 

 flower decorations are new and distinct. 

 Old-fashioned paper bouquet holders 

 are shown, tinted in many flower colors. 

 Baskets, aquariums and Christmas nov- 

 elty wreaths were every one made in 

 America. B. Eschner and Raymond 

 Brunswick are in charge, with five as- 

 sistants. . ' • 



Julius Boehrs Co., Butherford, N. J. 



This display consists of palms and a 

 general line of decorative plants, also 

 begonias and young stock for growing 

 on. 



B. Bosen, New York. 



This exhibit consists entirely of 

 Christmas specialties made of Japanese 

 frieze, a wood fiber dyed red or green, 

 now worked up in many forms, includ- 

 ing mats, roping, wreaths, bells, stars, 

 etc. L. A. Rosen and A. H. Rosen, sons 

 of the proprietor, are in charge. 



BuBsin & Hanfling, New York. 



These exhibitors have a general line 

 of staple florists' supplies, with enough 



space so that the stock is not crowded 

 and each article can be examined with 

 as much comfort as though shown in a 

 store. The senior partner, Sam H. Rus- 

 sin, in in charge. 



John Scheepers, Inc., New York. 



A decorative reception booth, Ha- 

 waiian style, fenced and well furnished 

 with comfortable chairs, at one of tl>e 

 points of vantage to see those who entdr 

 the hall. The display consists of Some 

 large vases of lilies and gladioli of the 

 newer varieties, including some un- 

 named seedlings. Mr. Scheepers is in 

 charge. 



Schloss Bros., New York. 



The display includes a large variety 

 of ribbons, chiffons, bouquet holders, 

 shields, dorsage ties and novelties in 

 these lines. Emil Schloss is in charge. 



Geo. L. StiUman, Westerly, B. I. 



This exhibitor reserved space for a 

 display of gladioli, but , afterward found 

 tiie public would not be adl^it!|fed and 

 did not send his flowers. He does not 

 cater to the trade, but was present and 

 had a rest room in his space. 



B. Hammond Tracy, Wenham, Mass. 



This display was what is known as 

 the Cedar Acres collection of gladioli. 

 The varieties were only the newer ones. 

 Mr. Tracy was in charge. 



Wertheimer Bros., New York. 



There is said to be an invoice value 

 of $3,000 in this comprehensive display 

 of ribbons, chiffons, gauze and corsage 

 ribbon and the notable feature is that 

 with the exception of one number the 

 entire exhibit is of American manufac- 

 ture. Since the European supply be- 

 came uncertain the firm has developed 

 the Werbro Mills, at Paterson, N. J., and 

 is independent. The line has been built 

 up with special reference to florists' 

 needs and to the neglect of the dry 

 goods trade. Every flower color is re- 

 produced. Special emphasis is put on 

 Areoweve and otlier corsage ribbons, 

 but Werbro gauze is one of the leaders. 

 Sam Seligman is in charge, with four 

 assistants. 



Vaughan's Seed Store, New York. 



There are some sixty varieties of 

 gladioli in this display, cut blooms from 

 the exhiJjitor's farms in Illinois and 

 Michigan. The stock traveled well. 

 French, Japanese and Bermuda bulbs 

 also are shown. S. W. Pike is in charge, 

 assisted by Ed. Boylan. 



MOTHEBS' DAY COMMITTEE. 



[This Is the rpjiort of O. .T. Olson, of St. Paul, 

 Minn., cliairnian of tlie Mothers' day committee, 

 at the New York oonvention. J 



Mothers' day has now developed into 

 one of the big flower days of the year 

 throughout the greater part of the 

 country. There is a greater and more 

 widespread call for flowers for Mothers' 

 day than for any other day, although 

 the sales average less, and the total 

 sales do not amount to as much as at 

 Easter and Christmas. 



We have, however, the biggest op- 

 portunity to make this the banner day 

 of the year, if we will but realize it. 

 There is no limit to the amount the 

 ])ublic will spend when prompted by the 

 tender sentiment which is attached to 

 the magic name of "Mother." 



