Ar«usT 23. 1017. 



The Florists^ Review 



27 



General View of the Middle Section of tfie Convention Garden, Bronx Park, New York. 



Many of our retailers liave already 

 seen the desirability of interesting the 

 customer in something better and dif- 

 ferent than the ordinary bunch of car- 

 nations and are showing many things 

 to take the nlace of carnations for 

 Mothers' day. Blooming i)lauts have 

 been a big aid in this, and if we will 

 make the effort along this line it will 

 help solve the problem of suj)plying the 

 demand for flowers, as well as to hold 

 down the exorbitant i)rice of carnations 

 which the demand causes. 



There was not the big percentage 

 of call for white carnations this year 

 that has been experienced in former 

 years. This is the result of the use of 

 the slogan, "Bright flowers for mothers 

 living; white flowers for mother's mem- 

 ory," used by many florists in adver- 

 tising for Mothers' day. 



On account of the lack of a definite 

 program, due to there l)eing no oppor- 

 tunity for the widely scattered mem- 

 bers of this committee to meet and for- 

 mulate one, little has been accom- 

 plished. The collection of a fund to be 

 turned over to Miss Anna Jarvis has 

 not had the response from the trade 

 that it should have had. An effort to 

 secure promises of yearly subscriptions 

 has not proved successful so far, but it 

 is hoped that this plan will still prove 

 successful. 



Many florists have expressed a desire 

 that this committee endeavor to secure 



the cooperation of all those inter- 

 ested in furthering the sale of flowers 

 for Mothers' day, and to concentrate 

 our efforts on one general plan. An- 

 , other expression heard from retailers is 

 the desire to get the growers to supj)ly 

 more suitable stock for Mothers' day, 

 and also to eliminate the so-called 

 pickled stock as far as possible. 



I regret that circumstances prevent 

 me from being present at the conven- 

 tion to make a more complete report, 

 and also to discuss matters pertaining 

 to Mothers' day. 



FINANCIAL STATEMENT. 



U('ceii)ts to .['ily 31 from subscriptions. .$."71.00 

 ExiK-ii(litiir<' for printing, postiinf. <'tc.... .")l(i.."(0 



Halancc $ .")4.50 



S. A. F. FINANCIAL CONDITION. 



The report of Treasurer J. J. Hess 

 showed that the total assets of the so- 

 ciety had shrunk from .'{i49,2n0.74 to 

 .$43,025.01 during the year, the perma- 

 ment fund making a gain of .$2,2.')3.76, 

 while the general fund is $2,437.90 less 

 than July o, 1916. A summary of the 

 report, which was for the period be- 

 tween January 1, 1917, and July 31, 

 1917, is as follows: 



BALANCE JAXllARY.l, IttliJii 



Permanent fund $-J1.4S6.14 



(ieneral fund :J,"),93.").7H 



Total $47,421.92 



KECEII'TS. 



r<rni!incnt fund .$ 2.L'H9.92 



(Jencral fund 4,4.")S.7o 



Total .H.-.4. 1TO.82 



DISIUIJSEMKNT.S. 



rcrniiiuciit fund .^ 71. .50 



<;<'nenil fund (),727.S7 



Nationiil Flower .Show fund 4,34.'>.44 



Total $11,144.81 



Net balani'v 43,02.">.01 



BALANCE ON HANI). 



I)unkflt)crK Hoiid & Mortmim- Co $ .->,(HM>.00 



Cit.v and Suhurliau Hc.ilt.v Co 1. .'>()(). IM) 



LilxTty Bonds 10, 027. 22 



People's Hank, ItufTalo S.()N7.7,'i 



Ueal estate inort^aKe 12.(IH.').(M) 



(ierniiinia .Savinns ISaiik. IMttsbuPKli. . . N01..">2 



(Jernian-American Hank 3.79."(.9.') 



Oniali.i .National Bank 1,127.57 



.$43. 02."). 01 



THE DEATH ROLL. 



Included in Seeretary Young's re- 

 port was the following list of members 

 of the S. A, F. who have died since the 

 convention of last year: 



William C. Barr.v. Uoihester, N. V.. I>ec IJ 

 191«. 



.T<din A. Bopp, Ciimberlaiul. Md.. ,\uK. 1, 1917. 



Lawrenee Cotter, .laniestown. .\. Y., March 

 24, 1917. 



'i'homas M. FitZK'erald. Beaver, I'a., Nov. 14, 

 1916. 



A. L. Olaeer. T)ubu<|ue, la., .\pr. 12, 1917. 



<;. L. Huseroft, Steubenville, ()., Oct. 21. 1916. 



T. C. .lo.v, .Nashville, Tenn., .Nov. 10, 1910. 



W. L. Kmeschell. ChicaKO, 111., Nov. 23, 1916. 



Henrv M. Lehr, Brookl.vn, Md., March 20. 1917. 



A. C. Oelscliig. Savannah, Oa., Oct. 12, 1916. 



Fred I'ontlnR. Cleveland. O., Apr. IM, 1917. 



N. .T. Uupp, Chicatfo, 111., Dec. 27. 1916. 



Henry A. Salzer. La Crosse, Wis., Aue. 22. 

 1916. 



C. Ci. Weeber, Brooklyn, N. Y., May 8, 1917. 



