.\r<:i ST 



L-:;. I'.tiT. 



The Florists^ Review 



31 



iiil'cssidii. I ^\ i" •'■■'11 your ;itf cut ion to 

 }),,. |,|((|i(is(mI (li'astic i|ii;ir;iiit iiic l;i\v, 

 wiiicli, if it iX^^i'^ into ('tVfct, will prjicti- 

 ,..,llv cliiiiiii.'itc tlic iiii|iort;it ion of ;ill 

 ji,i,'.ioii stock. It' not for tlic nlcrtui'ss 

 ,,) (iiii lc^isi;it i\(' coniniittrc, tiiis l;i\v 

 uill lik<'iy •'<■ |i:issc<|. 



i ;ilsii w.'int to call \diir attention to 

 ;, ,|i;ittcr that will lie iircscntcij to tlic 

 ii.tcistat c coininci'cc coniniittcc, in rc- 

 -ini to allov\in<;' the cxpi'css coiiipanics 

 ' ,|(l;i\- of t wcnty four hours on cut 

 ihiwcis. as a icasonalilc dclax" in trans- 

 imitation. 'I'iic liorists of tlic c(Mintry 

 |-,.;ili/c the c.\trcniel\- iiea\\\' loss this 

 wdiihl nican in the t rans|>()rtation of 

 tlieir stock. 



There is at this time a yreat iieeil 

 tor a uniform interstate ins|iection law, 

 ;iihl I woiiM nryc the le^islat 1\ c coni- 

 iiiittee to work in connection with the 

 .iininiittee of nurserymen, who have al- 

 leady started the movement to ;;ft this 

 uiatter ailjusteil. 



These are just a few ot' the numerous 

 tliiiiLi's that i-onfroiit this coinmittee 

 troni time to time. Yd, re^anlless of 

 this comniittee "s efTecti\-e work, a uuni- 

 lici' ot' live tlorists liaxc asi<e.| me, 

 •"What l;(ioi| is to lie (|eri\cil t'roin lie- 

 in;.; a mellllier of the Society of Ameli 

 (■;in I'lorists .' ' ' 



I wish here to thank |iersonally e;icli 

 ineniliei' of this committee, and wish to 

 iiiiie each menilier ot' the Societv o!' 

 A inerii-;i II florists to leinl hi'^ co(i|iera- 

 tioll ill the flirt lielill;^ ot' this ;;reat 

 work. 



Publicity. 



tiicat nicii have told, and <;reat e\ents 

 ha\e shown, how patriotism and ;^oo(| 

 iiusiiiess l;(> hand in hand in tlioe clays 

 lit' .\iiierica at war. 'i'he \;ilue of an 

 1 \ en ke(d, and a steady pull thiini^li 

 the iiiii^li waters ot' in t eniat ioiia I >trifi\ 

 lia'^ lieeii shown in many wax--. The 

 ma iiit eiia lice ot' e\er\day luisiui'v^, in 

 Its accllst(Mllec| e\('ll Icilltilie, lia> its 



iiiayii iliceiit part in the wiiiniii;; ot' I'ice 

 doiii I'or all. It is the nation's normal 

 heart lieat, pmii|iiiiL; Mooil to the luaiii 

 ami miis(des ot' war. This is why ^re.at 

 mi mis have seen in the perpetuation id' 

 everyday Inisiiiess conditions the real 

 \\iiiiiiiii; of the war. And it' there ever 

 was a time in the history ot' our prot'es 

 ■■i(ui when we iiei'deil a nation wide co 

 operativi' pnldicity campai;;ii. it is now. 

 l>uriMj4- this time of so miuh pnldicity 

 L;i\en to economy, vv e are lialde to siif 



lei it' We do not i^ive lllolC pllldicitv to 



the iisr ot' tlowcrs, pl.ants .and other 

 oriianii'iitals. 



• lust an example ot' what do.s |,ap 

 pen occasionally: .\n aiti(di- .-ippeand 

 in one ot' our iloiistcui Im-al papei^. ;id 

 dressecl to oni' ot' the local i-lia rit ii's, 

 ^ayili;i. ''I'ind eiudosed niv (die(l< t'or 



^1", wliicdi, iindi'r t'oinier coiidit inn^. 



'voiild have l;imii' t'or tloWels, l,ut 1 t'eel 

 t my diitv to s,.n I this instead.'' This 

 iiticle was piililishi'd jii-t aftir the 



Ulleral the -ame afteinoon el' one nt' 

 '11 r townsmen, a lol v\ ui; |.| li;i v c had 

 •■lliiiii id'fect if it had appeaii'd in the 

 norniiiL; paper. I ;im only lo(d<iiiL; at thi^ 

 ■ loiii the viewpoint ot' niv haviii;^ llnw 

 Is to sell my oiilv comnii'il ity for sdl 

 '11;.; and makiiiL; niv iiviiiL; and not 

 'rmn another vieW|Mdnt which we must 

 'd'teii take, that ot' hid|iiiiu vvilliiiyly ami 

 'ii'erally in all deseiviiiL: causes. 



Sinli auit.atioii, you s,.,.. calls t'or us 



to keep ever hel'ore the plllilic the Use 



"f tlowcrs. W'f niiist keep the si-nti 

 nieiit alive. We niiist have scinie means 

 "t (piiidv action, aiiil 1 am conviiicecl 



Joseph M.iiida 



I )i rccU ii -cli-cl SiiiMilv III \irii I h'.-ni I ion-i-.i 



that it vvmiM he W(dl for evcrv city to 

 l'(dlow |daiis similai' to those ot' the 

 <'hic;i^(> florists" ('liili, ♦•vcrv llorist iii 

 the citv c(uit riliiit iiiL; his pro r.ata to a 

 coiiperat i V e advertisement to appear as 



often as is ileeliled liest, on the siiUicct 

 id' the ocneial us.' ot' tloWels. It' this is 

 dime liv ill liv idiials, tliev i-aii si;_;n their 

 ii.anies; it' liy cluhs, then the (dull name, 

 or some similar plan can lie t'ollowcd. 



Our puldic-itv committei' can lie ot' 

 vital imi'ortaiice. stirrin;; up interest 

 tlirou;;liout the cuiintrv liv siudi a m 

 operative plan. .Niul a movement ot' this 



kind is inexpensive luit cd'I'ect i v c, deiiv 

 inj; a direct liemdil. 1 would ^tion;;|y 

 III'Lle the pnldicity committee to ^ive 



serious coiisiiler.a t ion to this or some 

 other j;(ioi| plan, that will Liet imiiiedi 

 ate results. 'I'liis is a time to think, 

 and think stiaiL;ht. I'se voiir heads, vmi 

 liiisiiiess men, not voiir hearts alone. 



^'ol| have L;ot to tllillk stiail^llt for till' 

 future, not for the |iresellt. The <-|(iss 



currents are strmiL;, and swceji t'rom 

 whirlpools (it' immeasiir.a lile de|ith. 



National Credit and Collections. 



I'or the last twii ye.-irs there has lieen 

 a L;reat (leal ot' (| iscus-,i(iii ,,\\ this im 

 poltant snliject. These twii ve;irs li.ave 

 lieell deVdteil to serious stiulv aiol ill 



\ est iL;at ioii. and wc are now lejolv to 



L:(d (low II to lillsiliess. 



We all realize the importance ot' this 



lepartnieiit ot' our work. I am not lT"- 



iiiL; into details in this matter, as the 



cli.airm.an ot' this committee, l'atri<ds 



\V(d(di, will present this matter in de 



t.ail, and voii in.av (lepeioi upon lii^ com 



mittee lili 11^ i li'.; this wurk into success 

 fill opeiatidll. 



Our Revenues. 



We retiiiii this (ir;^a 11 i.'a t ioii to the 



east. Ii|iil;^ili;; to Voil molc melllliers, ;| 



l.ai'^er treasury, the sdi-ietv in ,a more 

 thlivilli; colhlitioll tiian ever liel'ore. 

 Ami We have discusse(|. t'rom time to 

 time, the duty ot' ex |ieiidi iil; oil I ICVC 

 line- ill siicl] ;i wav that the trade. ;is a 



W hole, will lie most liellelited. 



.\Iaiiv times 1 have I n .asked liv 



niemliers, ''What do you expect t(i (io 



with the acciim iil.a t ioiis in the treas 

 iirv.''' ! think vvc have rea(died a sut' 



ti(dellt aillolllll to ;^ i V e seliolls c(i||sii|er 

 .atioll to the pldjier ex |iell(l it 11 re o l' it, 



aiol 1 wdiil I recomineiul to the nuniliers 

 of the iiicoiniii:^ lioaiil th.at tliev ^ivc 

 cousiileia t ion to thi-~ m.atter. In niak 

 iiiU the I (■c(iiiimeii.|;i t ion, 1 am miiiilt'id 

 ot' the t'act that ex peio I i t n re^ Ihidiii^h 



the leL;is!ative committee, the jillldicitv 



committee and (iiir other im|i(iitaiit 



committei^. are liellelitilli; our melllliel- 



slii|i in ^eiier.al. |!ut ;i studv ot' the re 

 jioits sliiiw, th.at this money i-- coiniiiL; 

 out ol' our revenues ea(di ve.ar. I am 

 ot' the opinion that revenues t'roiii our 



inteldst s||(in|(| lie (|eVdte(| to siinie spe 



cilic piiipo~-e. aii'l 1 -ee no icasnn I'oi 

 further d(dav in this m.atter. 



I .am siii-e th.at the niemlier^ ot' oiii 



(ir;^,a II i/.a t ion will lie excee(| in;^| v ple:|se(l 



to know th.at (Uir treasurer w,as author 

 i/ed to invest ■••-lii.diMi in |,il,eitv Loan 

 ImukIs. I ' ndoiilite II V this shuw^ i|ie 



