AUGUST 23, 1917. 



The Florists^ Review 



33 



with for some time. It is- a matter re- 

 quiring deep thought, and any step 

 made must necessarily be in the right 

 direction, otherwise expenditures on the 

 project would be entirely wasted. Many 

 plans have been suggested, but none has 

 vet been adopted. You will have no- 

 ticed that in the report of the meeting 

 of the board of directors a recommenda- 

 tion was made that the society appro- 

 priate $1,500 to the use of the F. T. D. 

 to augment the fund which the latter is 

 raising for a general advertising cam- 

 paign. 



The bureau of credits and collections 

 is another of the society's projects in 

 which the policy of "make haste slow- 

 ly" is paramount. The committee in 

 charge of the proposition, however, is 

 beginning "to see daylight" and it will 

 not be long before a working plan will 

 be evolved. The committee is fortu- 

 nate in having at its head as able a 

 chairman as Patrick Welch. 



Next Year's Show and Meeting. 



The committee on Mothers' day 

 worked earnestly early in the year to 

 promote a fund for advertising flowers 

 for this day, as its report will show. In 

 collaboration with Chairman Olson, I 

 sent out 13,200 circular letters to flo- 

 rists, dealers in supplies, etc., soliciting 

 subscriptions. The amount received 

 was only $571 and the expenditures, in- 

 cluding postage, amounted to $516.50, 

 leaving a net balance of $54.50. 



The work of the secretary's office in 

 the promotion of the Fifth National 

 Flower Show has been quite active for 

 many months. I have been successful 

 in raising the required $10,000 guaran- 

 tee fund and have published and dis- 

 tributed two preliminary schedules, im- 

 portant and necessary features of the 

 work. 



The ])lan to hold the 1918 convention 

 of the society in St. Louis in conjunc- 

 tion with the National Flower Show, 

 while at first thought to be a question- 

 able policy, is meeting with hearty ap- 

 proval, and I am assured on every hand 

 that it has been a wise move and un- 

 doubtedly pleases the majority of our 

 members. The double attraction should 

 insure a larger attendance of the trade 

 than we have hitherto had at any of our 

 gatherings, and the possibility of com- 

 bining the usual flower show trade ex- 

 hibits with the regular convention trade 

 exhibition should result in a grand ex- 

 position of florists ' products, auxilia- 

 ries, supplies and accessories, as well as 

 of everything used in the line of horti- 

 cultural work, both professional and 

 amateur. 



The Garden and Exhibition. 



I would particularly direct the atten- 

 tion of members to the fact that all 

 dues are payable January 1, and should 

 not be permitted to run until conven- 

 tion time. The dues are small and re- 

 mitting is easy, so why not make an im- 

 mediate remittance on receipt of the 

 bill from the secretary's offico and save 

 the society the unnecessary ])ostage en- 

 tailed by subsequent billings? 



I regret to say that, in spite of the 

 most strenuous efforts I could put forth, 

 interest in the convention garden 

 lagged to a surprising extent, in spite 

 of the great advertising opportunity 

 presented and the fact that plantings 

 could be continued without cost for 

 several seasons. The support received 

 by the society in the gar<len project this 

 year has been meager, indeed. In this 

 great city of New York, with its exten- 



Gcorgc E. M. Stumpp. 



(Pn'sidcnt New York Floiistw* Club.) 



sive suburbs where horticulture is a 

 general hobby of the residents, plant- 

 ings of novelties or meritorious varie- 

 ties in plants and flowers would have 

 obtained publicity the value of which 

 could hardly be estimated in dollars 

 and cents — and at such little cost. 



When we consider the disturbed con- 

 dition of commerce, lack of transporta- 

 tion facilities and other drawbacks at 

 ])resent in evidence, it must be admitted 

 that our trade exhibition is as large and 

 as comprehensive as could be expected. 

 While it compares favorably with other 

 exhibitions, had times been normal it 

 would, undoubtedly, have been excep- 

 tionally large. 



Exit Organized Entertainment. 



In line with recommendations made 

 from time to time by our executive 

 board that organized entertainment in 

 convention cities be discontinued, for 

 the reason that they detract from the 

 interest of our society's meetings, such 

 entertainment forms no part of our pro- 

 gram. Feeling that a precedent might 

 better be established in a large city, New- 

 York has set an example, the sincerity 

 of which is unquestioned, and it is 

 meeting the approval of tlie majority of 

 our membership. If the precedent is 

 turned into custom, many more cities 

 will find it their unhampered privilege 

 to offer themselves for future conven- 

 tions. 



I desire at this time to express pub- 

 licly my appreciation of the most con- 

 genial relations which have existed be- 

 tween the committees of our society and 

 the secretary's office. Such relations 

 I recognize to be most important in 

 conducting the work of the society, and 



it is a great ])leasure to me to testify 

 to the great harmony prevailing. I am 

 at all times ready to render any assist- 

 ance in my power to committee work, 

 promptly and most cheerfully. 



It is also fitting at this time that I 

 should mention the great services ren- 

 dered to the society by the trade press. 

 Our trade papers have promptly pub- 

 lished the large number of articles sent 

 in by me during the last year and their 

 unselfish assistance in our work should 

 be recognized to the fullest extent pos- 

 sible. 



SOCIETY OF AMERICAN FLORISTS. 



Department of Registration. 

 Public notice is hereby given that 

 Dailledouze Jiros., Lenox road and Troy 

 avenue, Brooklyn, N. Y., submit for 

 registration the new rose described 

 below: 



Ophelia Supreme — Sport of Oplmlia; color, 

 liKlit rose-pink witli darker slmdinc in the 

 ccntfr and jfilow at the liase of eacli petal; 

 niiicli like Souv. de la Malmaison, bnt deeidedly 

 tiriKliter. Ilahit, same superb Krowtli, foliage 

 and (luick <'roppint,' (lualities as its parent: 

 I)etnlane, will averaKe four to five petals more 

 tlian Ophelia, making it a much better half- 

 oi)eii rose. 



Frederick H. Pres.scl, Weehawken, 

 N. J., offers for registration the new 

 fern described below: 



President Wilson — Sport of Teddy, .Tr. ; leaves 

 small, curly, dark green and more hardy looking 

 than Teddy, ,Tr. 



Any persons objecting to these regis- 

 trations, or to the u.se of the proposed 

 names, is requested to communicate 

 with the secretary at once. Failing to 

 receive objections to the registrations, 

 the same will l)e made three weeks from 

 this date. Jolin Young, Sec 'v. 



August 18, 1917. 



