32 



The Florists^ Review 



AiorsT 2:5, l!tl7. 



j^rcat ji;it lidt ic s|iirit of oiir or^niii/.ii 

 tioii. 



Our Patriotic Duty. 



While ^\(• li;i\»' sulpscrilicil $111,111111 to 

 the l^iht'tty Loan, this is a siihstaiit iai 

 iiucstiiiciit. \Vc should l;(> I'uithrr and 

 .sacriticc soiuct IiIiil;' at this time for the 

 U'ooii ot' the cause. 



l-'iorists ami their allied iiiteicsts 

 ha\(' eiijos-eil sii(di |]i(is|ierit V as few 

 lines of hiisitiess ha\c enjoyed. We, as 

 jiatriotie .ViMcrican citizens, slioiild suK- 

 .scriln' soniethinj^ to tlie cause of the 

 1<vi\ Cross. 1 fe(d that this couNcntiiui 

 should, liel'ore we adjourn. sul)scrilie 

 .$l,iMi(i to tiie Hed Cross', .dtlier from our 

 treasury or hy |uil)iie suhscrijit ion. I 

 trust that this convention will iinin(>- 

 diately autliori/.e the apjioint nient of a 

 coininittee to reconiinend at (Uir ii(>xt 

 .session tile |ir(i|ier profedure to raise 

 this nione\-. 



Our Secretary. 



Our society lias many valualde assets, 

 and one oi' these is the servi.-e of ;iu 

 cffic-ient secretar;.-. 



Few members realize the y;rc"at 

 Adlumo of business transacted tliroujjrh 

 this oflice, which, to my knowledi^e. is 

 transacte(l in a most detaib^d and efli- 

 <-ient maimer. 



The executi\i- lioard is res|Muisi])b> to 

 the mombershiii t'or t lie woi-U of the 

 secretary. Tlien why sliouhi it not be 

 left to the ilirectors to elect the man for 

 whom they are res|iousilile .' You "will 

 lia\-e ju'esented to you, ;it this cou\en- 

 tion, an amendment to our by laws, 

 %vhi(di. if passed, will ein|Power \-oiii- 

 Ixiard to (dect a secretary, instead ol' 

 bis beiiij: i K ( 1 ed by tfie membei'shio 

 at the couxcntion. Personally, 1 can 

 linrdly c(uic(d\ c ot' aiixoiie (dtjectinj; to 

 this clianjrc. as it is only fair to the 

 executive' board. If. jiercdiaiice. this 

 amendment shall fail, .and if at some 

 future (late you elect a secretary who 

 is incomjieteiit and iiieni(dent. .and the 

 affairs are not carried on as they should 

 be in every detail, cio not bl.ame the 

 <'XecUti\e boaril. 



Th(> responsibilities (»f the secict.'irv 

 of (uir society .are yre.at. Auii I sav to 

 .vou at this time, that it is your dutv 

 to voti' tor this .amendment .and <.;i\e 

 to the executixc board the jioucr to 

 <dei't .a secret.arv .and let the resp,,Msibil 

 ity rest with them, .as tlii\v must .aci-ount 

 to the membership for the conduct of 

 t he ;iff;i irs nf this oflice. 



Cooperation. 



We all rememlier the idd .ad.aee. 

 " Coinjiet itiou is the life of traile." P.iit 

 we li\'e in the aire o|' pro^ressi \ eiiess, 

 and We lia\e clianL''ed the old ;i I;il;c to 

 read. ■ • < 'oiipei.at ion is the life ot' 

 trade.'' .lust ,as 1 be;^:iii this part m 

 my re|Miit. I h.ad i-eturned from .a co 

 meetint,'' ot' the boai'ds ot' two ci\ic 

 oroanizat ions, idvals in some iis|iects. 

 but both woi'kin;^ to the s.anie end and 

 both strixiiiL; to make ilou-'ton a L;reater 

 city. There had been .a l,a(d\ ol' h.ar 

 mony. just because \\c f.aileil to ^ct to 

 j^i'ther. When we met on ciuiimnn 



^jrouiol \\C disco\ere(| th.at tluMe \\;is 



re.allv no cause for friction. Toi|.a\' 

 these two organizations ai'e linki^d to 

 u;(>ther and they will accomplish ^le.at 

 results in the future. 



The p(dnt 1 w.ant to biiny (Hit is this; 

 Oct ;i little (do~-er to \(iur m-i^hboi'. 

 Theie m.a\' ha\e been a la<d\ (d' harmonv. 

 but when an understandiut,^ is rea^ he |, 

 there is no necessity for friction oi' anv 

 kirni. 1 will cite .another inst.ance: 



The Tex.as iSt.ate I'Morists' Association 

 was or<i^anized, and we ha\ i' <dose (H)(ip- 

 eration amonjf the llorists of the state 

 and are jrettinj; wonderful results. More 

 oru;iniz:itions in every state are foian 

 iiio e;tch year and thesi' or<;aniz;itions 

 should alliliate with the Society of 

 American I'Morists. Tlirouj^li our ])er- 

 sonal co()]ierat ion, by state or<;ani/.a- 

 tion, tooether with our s]iecial or<i;aniza- 

 tions, such as our ]{ose and Carnation 

 Societies, the I'lorists' Telefj^rapli De- 

 livery and other bodies of similar 

 nature, centere(l in our society as a na- 

 tional body, \ve slujuld reap wonderful 

 results. 



^'ou lia\i' come to this con\ention to 

 make your profession more id'ficient, so 

 that you can lie of greater service to 

 the world. Yoiii object is business 



bettt'rment throuoh btdter metliods. 

 ^'ou ser\e the world, your country and 

 yourselves by helping with your work 

 in facilitating; all business as usual. 

 We are always willing- to ludp (uie an- 

 other, auil 1 am ^l.att to see you are 

 here in the spirit of helpfulness. You 

 .are here with ojx'u hearts, with warm 

 handclasp and with smiliiiff faces, 

 typical of mend)ers of the Society of 

 American Florists. You are ready to 

 ^'ive value for value — everyone hand 

 in hand, side by side. Y''our cocipcrat- 

 in<; in this <;reat national Society of 

 American Florists is a national force 

 for better business. You can do jjreat 

 thinj^s for yourselves, and for all, at 

 this meetinjf. We want you to do them 

 with your whob; lieart, as true members, 

 and we know you will. 



: MiiL^it^i^*ity{i'i^iiy{i^iMiMiMi»yiJtyjiMity^^ 



THE SECRETARY ON THE 

 SOCIETY'S ACTIVITIES 



-.^i?f^[^i?y^i??^iff^iff^i!7^i?f^i?f^i?f^iff^i?y^ity^ig^i??^i?f^ 



A.iAlX 1 have the ]ileasure to report 

 most satisfactory jiroi^ress made by 

 the societ.v, with a stren<fth in member- 

 ship which aufjjurs well for the imme- 

 diate future. In little nmre than ti\e 

 years I liave had the satisfaction of 

 seeinjf the membershi]) increase over 

 ei<;hty jier cent, nearly twof(dd. When 

 T took office danu.arx- 1, IKlL', the TUem- 

 bei shi]) comprised !>!)4 annual and I'Xl 

 life members, a total of l,-?."). Decem- 

 ber m, l!»lt), live years later, we had 

 l,;'>ii4 annual, 447 life and l'.') jiioneer 

 members, a total &i' l,77(i, a yaiu of -"jdl 

 members, of whom lt)(! h.ad taken out 

 life membershijis. Au^nist H) last we 

 hail, jUH'suminji' the 1!H7 dues will be 

 paid, ],(;!>4 annu.al, l!>i; life and L*.") 

 ]ii(meer members, .a L;i',and t(dal (d" li.-l-'). 

 I need harilly say that this j^rowth is 

 most jrratifyiny; to me, .and must be 

 «'ipi;ill.v so to all our members. i>ut we 

 are not nearly so stroiip; as we should l)e, 

 when we consider that we yet include 

 in our membership |ieih.a]is only ten |)er 

 lent (d' the tidal number of florists in 

 this country' .and <'anada, all of whom 

 should be earnestly interesteil in the 

 woik of the societ_v, whicli is e\cr in the 

 ilirectioii ot' bemdit for the tr.ade .at 

 l,ar-e. 



We m.ay congratulate ourstdxcs upon 

 the st.andiui; id' our society, both as to 

 membership ami linances. es|iecially in 

 these days of war .ami unrest. We 

 should also bear in mind that our last 

 t\\(i con\(Mit ions Were held remottdy 

 ;i]i:ut .ami far t'rom greatly po|iulated 

 centers one in the tar west, the other 

 in the far -outli \\lii(di, undoubtedly, 

 cut down our prospects for a lar^e in- 

 flux of new members; yet, it is e(piall\' 

 pl.ain th.at s\ <■ made no mistake in meet 

 ill;: in these sections, .ami that our mem 

 iMUship iiicre.asi i iimler natural r.ather 

 tli.aii .abiioiin.al conditions. 



The Year's Membership Score. 



1 li.a\e been a little d isa|ip(dnted be 

 laiise ot' the sm.all iiumbei' id' new mem 

 beis secured tliroiitlh the ttVorts of the 

 sf.ate \ ice |)residents. While a few of 

 these officers ha\e eixcii e\idence of 

 endeavor, the ;,rre,i; m.ajority hav(> not 



h'l-.iTii the rc|i()rt "f .lolni Yimim, sccrot;irv uf 

 the S.MJctv .if .VmcricMli Flcirists. ppc-iciiti'il ,il 

 tlic Ncu York cniivciitiuii. Aiii.'ii<t ■-'1, I'.UT, 



seemed to be able to induce florists in 

 their respective territories to .join our 

 or^janizatioii. I have sent out thousands 

 of jueccs of mail throu^jh different sec- 

 tions exj)laininji' our objects and solicit- 

 in;^- applications for membership, but 

 the results from persuasion by mail 

 have i)een mea^jfer. There is jiothin;^ 

 like jtersonal solicitation by the man on 

 the s|)ot. 



Tlit^ society lou;^ ayo made ])rovision 

 for the jia.vment (d' incidental ex|H'nses 

 att.aciiin^i to the (d'tice of a state \ice 

 jiresident'uj) to the amount of .$L'."), and 

 this sum would cover the cost of cpiite a 

 little mission.ary work. 



Till' followiny' ha\e sent in one or 



more ii.ames for nieml)ership since tlu' 



last con\ention: 



Florists' 'rolc;.'i:iph Hilivcrv 78 



A. 1,. Miller, vice pn ^i.lciit S. .\ . F 20 



W.ilhicc II. Ki'^s, >,t.iic vice pioiilciit r> 



I'litrick Welch 8 



Max Schlim;, ^l.ile vice presiileiit '.i 



II. ('. .Nelllir.l Tld. ^tilte vice -presiileiit 'J 



Fr.-iiik X. Slup|i.\ - 



Kiiiicl Knvelii ml "J 



taiMrles II. Ilniun 1 



K. C. Kerr 1 



Ihiw Sheltml. stMte vice presiileiit I 



.lllli'^ I'.iMinlet. state vice president 1 



F. C. Itartels t 



C. II. (Jreell 1 



ll.irnl.l .lov, -tate \ ice pn.~i(|,.nf 1 



I'. I'. .M'leilcr. stale \ ice presiileiit I 



11. W. Sheppanl. state \ ire plesjilellt 1 



.1. .1. I.aiie 1 



r. I. S.yl.ii|i| •_> 



F. T. D. and Publicity. 



Tlie Florists' Tideyraph Delivery is 

 doiiiLi ^oiid reiiuitinyf wairk as a sc^idion 

 id' our society, siM-urin^ for us a larye 

 influx of new members. It will b(» no 

 ticed th.at wo are jmblishin^i a full re 

 ]mrt of the me(din;,rs of this orjifaniza- 

 fion ill our annual ]>roceediniis. T']>uard 

 of iL'l p.a;^cs appeared in the llljt! vol- 

 ume. We .also publish a list of F. T. D. 

 members, with addresses and names of 

 the ref.ail est.ablishnieiits re]iresenteii. 

 Our executi\e bo.ard has recommended 

 th.at any a]>propriat ions for jiublicit.v 

 Woik m.ade by the society sliall be ex- 

 |i( inb^il by the society's ]iiiblicity com- 

 mittee in conjunction with .a similar 

 ciunmittee a]'|>oiiiteil liv the 1". T. D. 

 This will insure that the interests of all 

 branches of the trade will be conserved 

 in publicity work. 



I'ublicity for flowers and tlie best 

 means of <(ettin<i; it is .a problem \our 

 jiublicity committee h.as been wrestlinj; 



