August 23, 1917. 



The Florists' Review 



37 



wvnpnses publicity committee 117.75 



secretary's ••ce rent.. 300.00 



kxpenses pw^ftent's office 33.04 



sprceant-at-awis at convention (1015- 



1916) ..^?. 30.00 



Furniture ,mw< ,• 24.00 



snecial alloiBMKe, superintendent trade 



exiilbition «^ 500.00 



Special all M M il.p e four weelts' stay in 



' conventiqCpty 200.00 



■rtgiii;.- $8,435.25 



JANUARY 1 TO AUGUST 10, 1917. 



Dues, 1915—7 at $3.00 $ 21.00 



I»ues, 191ft— 37 ^ $3.00 111.00 



Dues, 1917—960 at $3.00 2,880.00 



Dues, 1918—10 at $3.00 30.00 



Dues, 1918, on account — 1 at 2.00 



Dues, 1919—1 at $3.00 3.00 



Fees and dues new members — 124 at 



$5.00 620.00 



Fees Life members — 42 at $25.00 1,050.00 



Keceived account sale of Life members' 



buttons, 3 at 75c 2.25 



Received account Motliers' day fund 571.00 



Received account trade exhibition con- 

 vention, New York 496.00 



, $5,786.25 



REMITTED TO TREASURER. 



Permanent fund $l,-050.00 



General fund 4,387.25 



Casli on hand 349.00 



$5,786.25 



NATIONAL FLOWER SHOW DISBURSE- 

 MENTS. 



Appropriation, Philadelpliia office $ 700.00 



Advertising and publicity 6,532.47 



Mileage National Flower Show com- 

 mittee 679.09 



Electric and miscellaneous signs, 



stands, etc 742.80 



Expenses office chairman flower show 



committee 357.11 



Engrossing certificates and engraving 



medals 33.94 



Badges 486.49 



Rebate account space (J. L. Dillon)... 6.25 

 Dies for National Flower Sliow med- 

 als 60.00 



Expenses account lectures 282.19 



Manager's salary 300.00 



Assistant manager's salary 150.00 



Secretary's appropriation local com- 

 mittee 300.00 



Hotel accommodations 553.56 



Coal, heating, engineering, etc 3,758.06 



I'olice meals and gratuity 297.00 



Dinner to Judges 356.80 



Cash prize awards 11,583.50 



Anna Jarvis (Mothers' day) 100.00 



Drawing and printing floor plans 24.00 



Gold and silver medals 409.18 



Return of guarantors' fund with inter- 

 est 5,944.50 



Silver service set (A. A. Donahue) le- 

 gal services 180.00 



Carpenter work 705.22 



Incidentals at Convention hall 42.92 



Postage 185.10 



Decorating 1,283.69 



Bottles, vases, saucers, etc 111.78 



Clerical assistants 300.05 



Telegrams, teleplione and messenger 



service 93.25 



Silver cups and ribbons 212.00 



Commissions, space and program 1,980.65 



Spellman circus refund 100.00 



Music at show 1,136.00 



Printing and stationery 4,402.34 



Insurance, workmen's compensation, 



etc 248.69 



Express, liauling and freight 525.89 



Rent Convention hall 700.00 



Electric current, plumbing and elec- 

 tric appliances 1,181.25 



Taxi service 138.50 



Labor 1,605.98 



Furniture 54.00 



$34,769.18 

 Vouchers drawn on treasurer, Nos. 1 to 



319, inclusive $57,278.50 



yiiy{i^^iiy.yii^¥^^ii^tiL^^*ii!^¥AJjiiLL<iu^¥^ 



^ 



THE NATIONAL SHOW 



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T N submitting my report to the con- 

 A vention, I wish briefly to touch upon 

 the objects of the National Flower 

 Show, which, it is understood by the 

 committee from instructions received 

 at the various conventions, are to pro- 

 mote horticulture in all its branches and 

 to make the show self-sustaining, the 

 idea of profit being a secondary con- 

 sideration. 



It is my opinion that the time will 

 soon be at hand, if it is not now, when 

 the National Flower Show and the an- 

 nual convention of the S. A. F. should 

 be held together in the spring. Statis- 

 tics kept by the secretary show that the 

 attendance at the National Flower 

 Shows by the members of our society 

 is three times as great as at the con- 

 ventions. It is also a natural buying 

 season and the exhibitor finds the florist 

 visitor at the convention in a mood for 

 buying. 



There are not many buildings in the 

 country large enougli to stage the exlii- 

 bition as carried on now by the commit- 

 tee. In the city of St. Louis, where we 

 go next spring, we were forced to lease 

 ground adjacent to the Sliriners' tem- 

 ]ilo, to erect a temporary structure to 

 stage our show, but there is a move- 

 ment in a number of larger cities 

 to build large convention lialls, and in 

 a few years there will be a number of 

 large buildings available in cities where 

 the exhibition can be held. 



Preparations for St. Louis. 



We are going to the city of St. Louis, 

 as you all know, next spring. There is 

 not a large number of big growers close 

 to St. Louis. Therefore, our committee 



Extracts from the report of George Asmus, 

 chairman of the National Flower Show commit- 

 tee, prcseiiti'd at the New York convention. 



must look for the support of the grow- 

 ers throughout the country. If the 

 committee does not get this support, it 

 will work a severe hardship on it, and 

 will not reflect to the credit of our so- 

 ciety or our business. 



The American Rose Society will hold 

 its convention and exhibition in con- 

 nection with the show, and the Ameri- 

 can Carnation Society, which was rep- 

 resented at our last meeting in St. Louis, 

 signified its intention of making a great 

 effort at the next show. We were 

 greatly encouraged also by the Mis- 

 souri Botanical Garden, commonly 

 known as Shaw's gardens. Mr. Ohl- 

 weiler, the director, assured me that lie 

 would do everything possible, and if 

 necessary would move the garden to our 

 exhibition hall. 



This is the spirit taken by tlie florists 

 in general in St. Louis, but if this show 

 is to be national we ought to liave ex- 

 liibits not only from the Atlantic coast, 

 but from tlie Pacific coast as well. 



There was some talk, early in the 

 preparatory part of the exhibition, 

 about abandoning the show on account 

 of the war. This the committee unani- 

 mously believes would be a serious mis- 

 take, as the motto, "Business as usual," 

 has been supjilemented by "Business is 

 better than usual," and as tliis is strict- 

 ly a business exhibition our line in par- 

 ticular must keep in advance of the 

 times. 



Location Is Ideal. 



The committee was fortunate in secur- 

 ing a location that compares somewhat 

 to the one at the recent Philadelphia 

 show, being on the principal boulevard, 

 in the heart of the city and adjacent to 

 four of the most prominent car lines 

 in the city. Also it is the principal 



drive, surrounded by some of the finest 

 homes in St. Louis. There also is a 

 triangular park space belonging to the 

 city immediately in front of the build- 

 ing, which the park commissioners have 

 promised to plant according to the 

 wishes of our committee. 



We are much encouraged by the spirit 

 shown us by the St. Louis Florists' 

 Club and its members. The dates for 

 the show are April 6 to 15, 1918, inclu- 

 sive, giving us ten full show days, as 

 the laws of St. Louis, Mo., allow exhibi- 

 tions open on Sunday. The weather in 

 St. Louis at this time of the year, sta- 

 tistics show, is delightful and quite 

 warm. 



The lot leased by the committee is 

 150x350 feet, and is now leveled off and 

 being seeded. We have also contracted 

 for an ornamental electric light bill- 

 board to be placed there, which will 

 be in operation this week. The bill- 

 board shows the proposed building and 

 announces to the public the contem- 

 plated show. Every effort is being 

 made by the committee, which is com- 

 posed of L. P. Jensen, head gardener 

 of the Busch estate, Mr. Strehle, super- 

 intendent of parks in St. Louis, and Mr. 

 Baumann, landscape architect, to have 

 a planting of shrubbery, flower beds, 

 etc.; to make this ornamental, as well 

 as attractive. There is no doubt that 

 in the eight months this board will be 

 up it will give great publicity, and 

 nearly all of the St. Louis people will 

 know of the enterprise. 



We have also started a publicity cam- 

 paign, the first of which appeared in 

 the leading papers last week in the way 

 of editorials tommenting on the enter- 

 prise. 



The Moolah Temple. 



Moolah Tenii)lc is one of St. Louis' 

 most beautiful structures, consisting of 

 two large auditoriums. We intend to 

 place the trade exhibit in the hall on 

 the main floor, it being without doubt 

 ideal for that i)urpose. On the upper 

 floor it is tlio intention of the committee 

 to stage tlie retail florists' exhibits, 

 using the large stage for effective deco- 

 ration and sjiecial features. Tliere is 

 a balcony in this hall which will seat 

 1,500 people, thus jiroviding a resting 

 l)lace where a good view can be had 

 of this exhibit. Connected with this is 

 another hall, 40x125 feet, wliich will be 

 used for lectures. The public at the 

 past shows has shown a great interest 

 ill tlie lectures, and it is the intention 

 of the committee to run tiiem more fre- 

 quently during the exhibition. The hall 

 has been designed expressly for this 

 purpose. Immediately to the left and 

 right (if each entrance are office rooms, 

 one of which can be used by the secre- 

 tary and officers of the Society of Amer- 

 ican Florists, the other for the show 

 committee iuid for press work. There 

 are also suitable jdaces for the meetings 

 of the society and, in fact, for any of 

 tlie auxiliary organizations to hold their 

 meetings or conventions. 



All tilings considered, tlie committee 

 thinks that it has the best cqui{)ment 

 for conducting the show and convention 

 that it ever had. The cost of the erec- 

 tion of the temporary building used for 

 the main exhibit, it is estimated, will 

 compare favorably with what has lieen 

 paid in the jiast for rental, and there 

 are good prospects of leasing to the 

 automobile yicojile for their exhibition 

 and to the Good Koads convention. Also 

 there are several other exhibitions, 



