i|p<ipi^ii<M III ^v*?i"»w7??r^. ;'S^':t^"7'«.>"t'-v 



August 23, 1917. 



The Florists^ Review 



49 



Asters 



hill 



lll|||l||l!!llll!lllll!llllll!ll!i 



PUAUlt'* 



The midseasoDs are now coming in and a wonderful im- 

 provement they are over the earher ones-. 



$1.00-$2.00-$3.00-$4.00 per hundred 



Ribbons, Supplies and Plants 



WRITE FOR OUR LISTS 



S. S. PENNOCK COMPANY 



1608-1620 Ludlow Street, 



PHILADELPHIA, PA. 



NEW YORK 



117 West 28tli Street 



BAI.TIMORK 



Frnnklin and St. Paul Sts. 



WASHINGTON 

 1310 H Street. N. AV, 



.vifiiCluu t'lie Kt^viHW wlifii .*iiii wnir 



Edward Reid 



THE BEST 

 SUMMER FLOWERS 



Fancy Asters Gladioli Kaiserins Beauties 



Sunburst Maryland Valley 



That covers the list of the best flowers in the market today, except Easter Lilies, which are good. So 

 besides, please remember that when they are Raid's they are right, and when 



you are in this city don't forget to call at 



1619-21 Ranstead St., 



PHILADELPHIA, PA. 



Motition Tlio Hovii-w wlioii ynii writo. 



substitute for tlie azaleas reaily at hand. 

 The liydraugoa, now tliat wo have the 

 new Frencli varieties, should make a 

 splendid substitute. For certain juir- 

 jxises IIydran<j;ea otaksa ■will continue 

 to holil a leading place. The variety of 

 color and form shown in the French va- 

 rieties, combined with their grace, makes 

 , them invaluable for decorative purposes. 

 The embargo that the railroads have at 

 times placed on freight and the diliiculty 

 in securing freight cars,'' Mr. Eisele 

 continued, "has made increased need 

 for motor truck delivery. We had ship- 

 ments of jilants for Cuba and Mexico at 

 a time when conilitions were particu- 

 larly bad. We sent the boxes of plants 

 by motor, direct to the docks in New 

 York, insuring their catching the boats 

 in time. There have been cases where, 

 with an embargo in effect on one rail- 

 road and a shortage of freight cars on 

 the other railroad, we have used our own 

 trucks for long-distance delivery, with 

 good results. 



"We generally carry a good lot of 

 coal over each summer as an insurance. 

 This summer we are taking no chances 

 and have ordered all our coal for both 

 places for a year. Delivery is slow, but 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANSE 



ROSES. GLADIOLI. EASTER LILIES, ASTERS 



A mail order will convince you of their quality. 



Night telegrams will receive careful attention. 



1615 RANSTEAD STREET, PHILADELPHIA, PA. 



IMentlon The RcTlew when you write. 



we expect to get it all before October. 

 The price is so high that it has given us 

 much anxiety. I find, howexer, that 

 people are reasonable. They do not ob- 

 ject to paying a fair advance on ]dants 

 where it is necessary to ask it. ' ' 



Various Notes. 



John lierger has returned from his 

 vacation. 



Henry Bauer has abandoned flowers 

 and the town for a little much-needed 

 recreation. 



Otto Lang and Mrs. Lang, of Dallas, 

 Tex.; Carl Baum, of Knoxville, Teun.; 

 Joseph Thomas, of Greensburg, Pa., and 

 K. C. Keineman, of Pittsburgh, were 

 here. 



M. J. Callahan reports business as 

 being quiet. 



VERY FINE 



GLADIOLI 



and ASTERS 



CHOICE EASTER LILIES 



PHILADELPHIA CUT FLOWER CO. 



1517 Sansom St., PHIUDEIPHIA, PA. 



We close Daily at 4 ». m. Saturdays at 1 p. m. 

 Mention Th(» RptIpw when yon write. 



J. M. Deuts(dier is pleased with the 

 asters coming into the Phihidelphia 

 Wholesale Florists' Exchange. 



