August 23, 1917. 



The Florists^ Reviey^ 



53 



csTABLI 



iHED 1853 STLOUIS 



ST. LOUIS WHOLESALE CUT FLOWER CO., ST. LOUIS, MO. 



Blooms are perishable, but you do not buy them on account of their peculiarity in this direction. 

 They are bought to sell— to sell when they are fresh and in their most attractive condition. In a Brecht 

 Special Florist Cooler, of any size or degree of elaborateness, two essentials are considered — 



Display— Preservation 



The selection of our Refrigerators and Coolers by the St. Louis Wholesale Cut Flower Company for 

 installation in the beautiful new building shown above, represents the mature judgment of purchasers 

 who have had years of experience in wholesaling and retailing blossoms. 



Just the Right Temperature— Just the Right Humidity 



Just the Right Display 



ARE SECURED BY USE OF REFRIGERATORS FROM 



The Brecht Company 



Main Offices and Factories: Ste LOUlSf MO* ^^^O ^ass Avenue 



NEW YORK- 174-176 Pearl St. 



EstabUsiied 1853 



HAMBURG 



BUENOS AIRES 



