54 



The Florists^ Review 



August 23, 1917. 



NEW YORK. 



The Market. 



Last week was quiet in the cut 

 flower market and convention week 

 opened equally so. There has been a 

 big surplus of asters and gladioli. Few 

 American Beauties are arriving and 

 most of those are small. The good 

 flowers find ready sale at prices up to 

 $25 per hundred. Hadley roses have 

 arrived and sold last week for from $6 

 to $8 per hundred. Some fine Russells 

 brought $10 per hundred. Most of the 

 roses, however, are small and open 

 quickly. These sell at from 50 cents to 

 $2 and $3 per hundred. The demand 

 for good roses is greater than the sup- 

 ply- 



The market is bare of carnations. 

 Lilies are in abundance. Longiflorums 

 sold August 18 at $2.50 per hundred. 

 Some of the finest flowers brought as 

 high as $5 per hundred. There is little 

 call for rubrums. Valley still is scarce 

 and $8 per hundred was offered, but the 

 supply was not sufficient for the de- 

 mand. The few perfect gigas that ar- 

 rived brought $1.50 and $2 each. The 

 latter is said to be a record quotation. 



The market is overloaded with the 

 usual variety of summer flowers. There 

 are fine flowers of Hydrangea panicu- 

 lata grandiflora in the market. Golden- 

 rod is at its best. There also are water 

 lilies, sunflowers, daisies and cosmos; 

 in fact, anything and everything from 

 outdoors. 



Various Notes. 



Many vacationists have returned 

 ruddy and healthy, and in fine condi- 

 tion for the coming season. 



New York florists are putting their 

 stores in condition for the coming sea- 

 son by redecorating and making other 

 repairs. 



A. J. Guttman celebrated his fortieth 

 birthday August 15. 



George O. Sullivan has returned from 

 a vacation of two months spent at 

 Spring Valley, N. Y. 



Clarence Slinn is receiving some fine 

 Sylvia and Burgess dahlias 



George W. Crawbuck last week at- 

 tended the dinner of the Rotary Club, 

 of which he is a member. 



The Cadieux Co. decorated the Majes- 

 tic hotel for a wedding August 15, and 

 this week has a similar decoration at 

 Plainfield, N. J. 



J. J. Coan is again back at his head- 

 quarters, 115 West Twenty-eighth 

 street. The store has had its annual 

 redecoration. Walter Singleman, Mr, 

 Coan's head salesman, returns from his 

 honeymoon trip this week. 



C. "C. Trepel's store at Fifty-ninth 

 street and Lexington avenue will be one 

 of the largest in the world when com- 

 pleted. Fifty marble tables will be 

 used for the display of cut flowers and 

 plants. On the roof, additions are be- 

 ing made to the show houses and green- 

 houses. Mr. Trepcl has purchased the 

 store adjoining and mirror effects on 

 a large scale are contemplated. He 

 expects that everything will be com- 

 plete bv October 1. 



The Walter R. Siebrecht Co. will be 

 succeeded this week by the Barney B. 

 Jacobs Co. Prominent in the new com- 

 pany are Barney B. Jacobs, Samuel 

 Salsberg and Mary E. Persico. Mr. 

 Siebrecht will retain an interest in the 

 company. Messrs. Jacobs and Salsberg 

 have had some twenty years' experience 



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Increase Your Sales 



by keeping your flowers always cool, fresh and attractively 

 displayed. You can prevent withering and spoiling and 

 greatly improve the appearance of your ^ore with 



^sm 



Florist 



Refrigerators 



The McCray system keeps flowers cool and fresh longer than any other 

 method of refrigeration. It maintains an even temperature of just 

 the right degree for the perfect preservation of cut flowers. 



Attractive and handsome in appearance, the McCray gives you the 

 opportunity of displaying your flowers to their best advantage. The 

 various compartments are of different sizes and accommodate the 

 different lengths of cut flower stems. 



You may have either heavy plate mirror or white enamel for the 

 interior linings, both of which are very handsome and easy to clean. 

 The exterior may be of any finish desired to match the woodwork of 

 your interior or other fixtures. 



FIND OUT ABOUT THE McCRAY 



Write for Free Catalogue 

 No. 74 for Florists No. 92 for Residences 



McCRAY REFRIGERATOR CO. 



788 Lake Street Kendallville, Indiana 



Agencies in all principal cities 



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