The Florists^ Review 



'"-^■>"^' '»"< 



T^B FT* Y^ ■ 



August 23, 1917. 



75c 



per copy 

 postpaid 



THE original Album of 

 Designs was published 

 in response to many requests 

 from florists who felt the 

 need for an up-to-date book 

 that could be used in taking 

 orders for Funeral Designs, 

 Wedding Decorations and 

 Bouquets, Table Decorations and all cut flower 

 work where it was not practicable to show the 

 customer the finished article as it would be 



per 

 dozen 



when ready for use. With 

 the publication of this album 

 it became possible to show 

 the finished work in 



beautifully printed pictures. 

 The first edition sold like 

 hot cakes, a second and third 

 edition went quickly. Now 

 a fourth edition is off the press. Everything 

 is in it — all the standard designs and many 

 new pieces. 



96 pages, nearly 300 designs and decorations, beautifully printed on 

 heavy art paper, handsomely bound in a cover that will stand wear. 



Florists' Publishing Co., 



508 South Dearborn Street, 

 (Caxton Building) 



Chicago, IlL 



It will be several months before Mr. 

 Ecynolds will again be at the store. 



NEWARK, N. J. 



Dahlias have come upon the stage 

 (luring the last ten days and now play 

 a leading part. Gladioli, asters and 

 Easter lilies are plentiful enough, but 

 outside of these and hydrangea blooms 

 there is little variety. Counter sales 

 have been few, but war weddings and 

 funeral work have Icept some of the 

 stores busy. 



W. H. Witlieridge smilingly remarks 

 that he is content with business. 

 Funerals have been more numerous this 

 summer, it seems. 



George Penek has returned from his 

 vacation at Asbury Park. Business has 

 been quiet at the Penek store, but it 

 averages better than that of last sum- 

 mer. 



Word has been received at Millburn, 

 X. J., of the death at Jupiter, Fla., of 

 Mrs. Sarali Wilson, wife of John Wil- 

 son, after a few liours' illness of typhoid 

 fever. The Wilsons were residents of 

 Millburn and Short Hills for many 

 years. Mr. Wilson's range at Short 

 Hills was completely destroyed by a 

 snow storm four years ago, entailing a 

 loss of $40,000. Soon afterward Mr. 

 and Mrs. Wilson removed to Florida, 

 where Mr. Wilson started a florists' 

 business. Besides her husband, Mrs. 

 Wilson is survived by several cliildren. 



K. B. M. 



NASHVILLE, TENN. 



Last week was an exceedingly wet 

 one and, for the greater part, a cool 

 one. As a result asters are holding up 



DOUBLE YOUR MONEY 



SELLING OUR 



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Cost 



S13.i per Dozen 



With 



Chains 



ADE of genuine India Rattan, fitted with 

 our "Patented," heavy, lead-coated, self- 

 watering liner. Requires no attention, holds 

 sufficient water for a week or more, costs less 

 than the ordinary galvanized basket, looks 

 prettier can be used indoors or outdoors win- 

 ter or summer. Guaranteed not to leak. Order 

 a Dozen Today. Shipping Weight 48 lbs. 



WM. H. LEONARD CO 



Sole Distributors 



10 inclies In diameter 



1319 Michigan Avenue, 



CHICAGO, ILL. 



well; in fact, I doubt if there have 

 ever been better asters grown in Nash- 

 ville. Some of the florists are growing 

 their stock in lath houses, and this 

 seems to be just the thing needed in 

 this climate. Growers farther south 

 may find that this method will solve 

 their aster j)roblem. 



Eoses continue scarce and, of course, 

 there are no carnations. Gladioli are 

 plentiful and of excellent quality. Busi- 

 ness was good last week, thanks to 

 funeral work. 



The Joy Floral Co. is rebuilding and 

 refurnishing its store. A large balcony 

 will contain the office, as well as serve 



for storage purposes. This doubles the 

 floor space of the salesroom and per- 

 mits the installation of several new 

 refrigerating show cases. Thomas Joy 

 was unable to attend to business last 

 week on account of an operation, i 

 Tom's tonsils simply had to be removed. 



Leo Geny and family left by auto 

 for Louisville last week. They visited 

 friends there for some days, after 

 which they made a tour of a number 

 of the larger growers. 



J. Ewing, of McKay, Reese & Co., is 

 away on his vacation. He will inspect 

 seed crops before his return. 



The business of the Cumberland Seed 



