86 



The Florists^ Review 



August 23, 1917. 



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Pacific Coast Department 1 



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Sawtelle, Gal. — Geraniums have had 

 a large sale this year, according to 

 George B. Culver, of Los xVngeles, who 

 has five acres here devoted to the busi- 

 ness. 



LOS ANGELES, CAL. 



The Market. 



There has been much of the cheaper 

 grades of funeral work during the week 

 and it has helped to clean up some of 

 the surplus stock. Some of the retail- 

 ers report big business, but the general 

 run of trade is only fair. If full forces 

 were working, business would seem 

 quiet, but there still are a num- 

 ber away on vacations. Regarding the 

 quality of the stock, roses are still poor 

 and thin. There are few coming from 

 outdoors and none of them is perfect. 

 An improvement is noted in dahlias and 

 carnations. Asters are gox)d. Gla- 

 dioli are less plentiful, but finei in 

 color. For large decorations Golden 

 Glow, goldenrod and Amaryllis Bella- 

 donna are good, and there are still more 

 good rubrum lilies. The wild tiger lily 

 is shown in some of the stores, and is 

 pretty, but it does not sell well. 



There are no flowering plants fit for 

 sliii)ping, though a few gloxinias and 

 tuberous begonias are displayed. Bos- 

 ton ferns, palms, aspidistras and rub- 

 bers are about the only pot stock that 

 can be shipped. In greens, adiantum, 

 ]»lumosus and huckleberry are most in 

 demand, with the gypsophilas to help 

 out in this direction. 



Various Notes. 



Bassett & Washburn's Pacific coast 

 branch is prospering, according to E. 

 B. Washburn, who has charge of it. 

 Mr. Washburn says that the young ken- 

 tias, whicli are mostly grown, arc doing 

 well, the fine climate of Sierra Madre 

 evidently suiting them. 



.lames Taylor, superintendent of the 

 Homer Laughlin ranch at Hollywood, is 

 walking on air tliese days. Eigiit and 

 one-half jiounds of boy arrived the 

 other day to perpetuate the family 

 name and to inherit the ancestral acres. 

 Both Mrs. Taylor and son are doing 

 finolv. 



Last reports from Fred Sperry, man- 

 ager of the L. A. Floral Co., were that 

 the ojicration on his eye had been suc- 

 cessful and that he had left the hos- 

 pital. He hopes to be able to get around 

 in a few days. 



S. Murata & Co. are handling quan- 

 tities of gladiolus bulbs. Shi])ping 

 business in cut flowers still is a little on 

 the dull side, especially for the cheaper 

 grade of stock. 



C. J. Groen, of Montebello, was mar- 

 ried August 14 at the Odd Fellows' hall, 



Los Angeles, to Miss Laviuia Malni- 

 quist, and they left for a trip to Cata- 

 lina. This, is to be followed' by a trip 

 to the mountains, and after that Mr. 

 and Mrs. Groen will be at home to their 

 friends at the pretty bungalow Mr. 

 Groen has built at his place at Monte- 

 bello. Mr. Groen has long been known 

 to the trade here, first in connection 

 with Howard & Smith and then in part- 

 nership with John Polder, as Polder & 

 Groen. 



The Redondo Floral Co. has been busy 

 with funeral work. Mr. Knopf is bring- 

 ing in samples of lemons from his Santa 

 Ana ranch and Mr. Borden is still put- 

 ting in all his spare time gardening. 



Some attention-winning windows are 

 being arranged by the Southern Cali- 

 fornia Cut Flower Co. at its Seventh 

 street store. 



J. Ginsburg, of Salt Lake City, is 

 among our visitors this week. 



■ Fi^'^d Howard, of Howard & Smith, 

 says prospects are bright for the nurs- 

 ery and landscape business, they having 

 big contracts closed and in process of 

 being closed. Mr. Chafee, manager 

 here, has joined the colors. The cut 

 flower and plant department is keeping 

 up well, according to J. Grover, who 

 runs this end. 



Clarence Purdy, for five years on the 

 staff of O. C. Saake, has purchased the 

 store and stock of L. H. Freeman, of 

 212 West Fourth street, and will run 

 the business himself from now on. Mr. 

 Purdy is a hustler and all his friends 

 in the business will wish him the best of 

 luck. It will be recalled that Mr. Wil- 

 son purchased the store front Mr. Free- 

 man, but this was a cross-deal in some 

 real estate transactions and Mr. Wilson, 

 not being a florist, was anxious to get 

 rid of his responsibilities there. 



H. R. Richards. 



SAN FRANCISCO. 



The Market. 



Chrysanthemums are beginning to ar- 

 rive in quantities sufficient to make an 

 impression on the market. Early Frost, 

 Early Rose and Golden Glow are the 

 three most plentiful, but the supply as 

 yet is not equal to the demand. So far 

 everything has cleaned up from day to 

 day at rather firm prices. With nothing 

 else of a competitive nature in exces- 

 sive supply, asters are enjoying a splen- 

 did <!alli. both for out-of-town shipments 

 and local orders. All colors show good 

 quality, but the darker shades do not 

 take so well as the lighter ones. They 

 seem to sell in the order named — white 

 first, then lavender, pink, purple and 

 red. Carnations are scarce and poor. 

 One or two of the growers have started 

 to bring in the new crop, however, so 

 plenty of good blooms are due soon. 

 Roses are improving gradually, but 

 there is room for more improvement. 

 Prima Donna shows up well and Russell 

 is good again. Onlyk few American 

 Beauties are aTriving. 



Amaryllis is coming satisfactorily 

 and quite a bit of it is being shipped. 

 Rubrum lilies are plentiful and all that 

 can be desired in quality. They consti- 

 tute an important feature of the ship- 

 ping business and also figure promi- 

 nently locally. There seems to be no let- 

 up in zinnias. The offerings are liberal 

 and many find an outlet, but the im- 

 pression is that too many were pro- 

 duced this year for the good of the mar- 

 ket. Dahlias are much in evidence and 

 gladioli are still in ample supply and 

 good in quality. Giant gaillardias main- 

 tain their popularity with remarkable 

 persistency. The shortage of orchids is 

 proving a serious handicap at the lead- 

 ing stores, and there are not enough 



Valley ^^ Valley 



We are now receiving regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



CALIFORNIA Cut Flower Co. 



433 West 7th Street, 



LOS ANGELES, CAL. 



L. A. FLORAL CO. 



The House of QUALITY and SERVICE 

 LONG DISTANCE SHIPPING A SPECIALTY 



407 So. Los Angeles Street, LOS ANGELES, CAL. 



ASTERS 



We have them in all colors. $1.00, $1.50 and $2.00 per 100 



E. W. MCLELLAN CO. 



451 BUSH STREET 



SAN FRANCISCO, CAL. 



Mention The ReTlew when tou write. 



