128 



The Florists' Review 



August 23, 1917. 



It'sja pretty good idea (now that the lumber mills in the South- 

 ern Cypress Mfrs'. Assn. are identifying every cypress board they saw) to 



MENTION TO YOUR LUMBER DEALER, CONTRACTOR OR CARPENTER — and tO ASK 

 YOUR ARCHITECT tO SPECIFY— that YOUR CYPRESS MUST BE 



"TIDE-WATER'* CYPRESS 

 1^ ■ DENT! FIEP BY 

 THIS TRADE-MARK 



Stamped in the End of Every Piece 

 or APPLIED TO EVERY BUNDLE 



•piAOE Mark Reg. U.S.pAT.O'ncE 



When a maDufacturer places his imprint indelibly upon his product it evidences to the consumer two 

 factors of value v«rhich, together, are the sum total of all any buyer wants; these factors are integrity 

 of purpose and complete responsibility on the part of the maker of the desired commodity. 



The above legally registered "Tidewater Cypress" trade-mark is 

 now YOUR INSURANCE POLICY of LUMBER QUALITY. 



It appears stamped mechanically into the end of EVERY board and timber of 



CYPRESS 



"THE WOOD 

 ETERNAL." 



Thoroughly dependable Cypress Flooring, Siding, Moulding and Shingles, 

 etc., which come in bundles, bear the same mark on EVERY BUNDLE. 



The legal right to apply this epoch-making symbol df STRICT RESPONSIBILITY IN LUMBER MAKING 

 AND SELLING is restricted to those Cypress mills which, by their membership in the Southern Cypress 

 Manufacturers' Association, attest their devotion to its Principles of Service to the Consimer. Only 

 mills cutting "Tidewater" Cypress are eligible for membership. (Cypress which grows too far inland is 

 not equally noted for the "Eternal," or decay-resisting quality.) Only mills which subscribe to the 

 Association's standard of scrupulous care in Methods of MANUFACTURE. INTEGRITY OF GRADING 

 and ACCURACY OF COUNT can belong to the Association. These responsible mills the Association 

 now licenses to CERTIFY THEIR CYPRESS by applying the registered trade-mark with their identify- 

 ing number inserted. 



T»ACC Ma«k RtG. U.S.P*TO'naj 



BY THIS MARK YOU KJJOW THAT ITS CYPRESS. 

 "THE WOOD ETERNAL" AND WORTHY OF YOUR 

 FAITH. IT IS WELL TO INSIST ON SEEING THIS 

 TRADE- MARK ON EVERY BOARD OFFERED AS 

 "CYPRESS." 



T^ABi Mmr Rk. [J.^.pKr.Oma/ 



Let our ALL-ROUND HELPS DEPARTMENT help YOU MORK. Our entire resources are at your service with Reliable Couns*-!. 



Southern Cypress Manufacturers' Association 



1250 HIBERNIA BANK BLDQ.. NEW ORLEANS. LA., or 1230 HEARD NAT'L BANK BLDQ.. JACKSONVILLE. FLA. 



INSIST ON TRADE-MARKED CYPRESS AT YOUR LOCAL LUMBER DEALER'S. IF HE HASN'T IT, LET US KNOW. 



