10 



The Florists^ Review 



August 30, 1917. 



iRICEi 

 CQi 



ALL ABOUT THE 

 S. A. F. CONVENTION 



Supply Exhibits is summed up in this short conversation heard 

 whenever or wherever florists greeted each other in the hail- 

 First Florist— Have you seen the Rice Exhibit of Supplies? 

 l^ L Second Florist— Not yet, I just got in. 



IRICe/ -^^^^^ Florist— Come on with me. I've seen it several times, but each 



QQ I time I see something I didn't see before. I've attended conventions for many 

 years, but I never saw anything to equal this display in size, artisticness and 

 variety. Everybody's talking about it! It's astounding! 



OUR DISPLAY WAS A TRIUMPH FOR "KEYSTONE QUALITY" SUPPLIES AND METHODS. 



For Florists' Supplies Every Day in the Year, Try 



. RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 

 • Close Week Days 5K>0 p. m. Saturdays l:0O p. m. 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA. 



.^:-r-.'«t' 



Certificates of Honorable Mention 



were awarded this house by the honorable judges at the 

 recent Convention of the Society of American Florists. 



These awards were the highest awarded for ribbons and chiffons, and testify 



to the exceptional service this house continues to offer the florists of America. 



It will be very much to your interest to inspect our incomparable fall line of 



novelties. 



Our salesmen are now leaving for the road to cover all the sections of the country. 



If you are not on our regular calling list kindly communicate with us and we will 



arrange to ha\ e our line submitted to you. 



At your service. 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Operators off Worbro Ribbon Mfc Co., Patorson, N. J. 



Salesrooms, 19-25 East 24th St. NEW YORK 



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