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13 



S. A. F. TO GO INTO 



j^ THE MAGAZINES 



To drive home the slogan, "Send Flowers, Always a Good Idea," is the pur- 

 pose of the publicity campaign decided on at the New York convention. A 

 unanimous vote also authorized a committee to start a bureau of credits and 

 collections, thus making last week epochal in the affairs of the society. 



anicssiniiinil 



HARLES H. TOTTY was 

 elected president of the 

 Society of American Flo- 

 rists as almost the last 

 ~r act of the thirty-third 

 8^_y 1S> annual convention, held 

 1 ^< at New York last week, 

 *'^^J ^ his majority being seven- 

 ty-six votes over Abra- 

 ham Lincoln Miller. The 

 election, was a friendly contest fought 

 to a conclusion with such vigor that 

 it was one of the most interesting 

 features of an especially interesting 

 meeting, but in far-reaching importance 

 to the trade the success of either can- 

 didate was overshadowed by the de- 

 cision to launch a campaign of na- 

 tional publicity for flowers and to 

 establish a national credits and collec- 

 tions bureau for the trade. 



Although the trades' display was not 

 so large as expected and tlie attendance 

 not U]) to anticipations, the convention 

 goes into trade history 

 as one of the best in the 

 long and successful rec- 

 ords of tlie S. A. F. 

 Many a member said it 

 was tlie best convention 

 he ever has attended. 



Excellent! » 



The business sessions 

 were largely attended; 

 there were more mem- 

 bers in the chairs than 

 at certain other conven- 

 tions wliere the registra- 

 tion has Iteen mucli 

 greater. Prositlent Kerr 

 demonstrated unusual 

 ability as a presiding 

 officer. At all times lie 

 was' master of tlie i)ar- 

 liamentary situation, 

 and lie made himself 

 heard by all in spite of 

 much outside noise. 



The trade exhibitors 

 did much better tiian 

 the size of the attend- 

 ance would indicate. Tlu" 

 plantsnieii d i d jiarticu 

 larly Aveli, but some of 

 the exhibitors of rib- 

 bons and llorists' sup- 

 plies also report excel- 

 lent ])usiuess. 



The really big feature 

 of the convention, how- 

 ever, was the decision to 

 lau*rh a national cam- 

 paign of publWty for 

 flowers. Tt was oiT?' of 



PUBLICITY FUNDS. 



The S. A. F. will raise JP50,000 for 

 advertising the uses of flowers. 



At New I'ork last week over $13,000 

 was raised. Individual subscriptions 

 ranii:e4 from $5.00 to $500.00. 



Kverypne will wish to help^it's a 

 work that has iiossiblUties of wonder- 

 ful beneflts for the whole trade. 



Send your checks to The Review if 

 you wish — "small favors thankfully 

 received and larger in proportion." 



Checks received b.v The Review will 

 be acknowledRed in the paper (we 

 will credit it to "Cash" if you don't 

 want .vour name to appear opposite a 

 small sum) and the money will be 

 turned over to the treasurer of the 



s. A. r. 



«^^^ ai«WH.Tottr. -^ ' 



(President-elect S<K:loty of American Florists.) 



those touch-and-go affairs which, like 

 a fire barely escaping extinction, blaze 

 up with intensity. The publicity com- 

 mittee had presented a complete outline 

 for an up-to-date publicity campaign, it 

 had been commended by various speak- 

 ers as just the thing the trade should 

 do, but the means of doing it was so far 

 away that a motion to refer the mat- 

 ter again to a committee had been made 

 when F. L. Atkins, of Bobbink & At- 

 kins, took the floor. "That is just 

 what the Ornamental Nurserymen have 

 been doing," he said; ''they always 

 were going to do something, but never 

 did. Tlie motion before the liouse 

 means tiiat the S. A. V. won't do any- 

 thing for at least another year. Let's 

 do something now, or else let's forget 

 the wliole sclieme. " 



"All right," said Joseph Heacock, 



"let's do something now. We have 



the plan; all we need is tlie money. I 



start tlie subscription list with $500." 



(Applause.) 



The next half hour 

 was devoted to record- 

 ing the names of others 

 who wanted to get on 

 wliat President Kerr 

 called the honor roll. 



The Plan. 



W. F. Therkildson, 

 chair;nan of the public- 

 ity committee, presented 

 a brief typewritten re- 

 jiort which was in fact 

 only an argument for 

 advertising. "We can 

 sell flowers by advertis- 

 ing," reported Mr. 

 Tlierkildson, "as surely 

 as Uneeda B i s <j»u i t. 

 Cream of Wheat, Vic- 

 trolas, Cornflakes, 

 Shredded Wheat Biscuit, 

 Dutch Cleanser, Wrig- 

 ley's Gum and a thou- 

 sand other things. All 

 of yon are familiar with 

 these g r e a t successes, 

 for whicli there was no 

 natural d e m a n d, but 

 which have m a d e end- 

 less millions because 

 people have been led to 

 believe them a necessity 

 because they are before 

 them day and night. 



' ' Are we going to 

 make a real busia|iSs hf 

 the florists' business? 

 Are we going to enter 

 the ranks of live mer- 



