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The Florists^ Review 



August ;?0, 1917. 



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Pacific Coast Department 



LOS ANGELES, CAL. 



The Market. 



Stock of the second-rato {jrade con- 

 tinues to pile up and be sent to the 

 dump, but retailers say they could use 

 more first-rate flowers. There have been 

 quite a number of good weddinjf deco- 

 rations, and these would have used far 

 more good roses, orchids and such stock. 

 Some excellent rubrum lilies, asters«and 

 Golden Glow have been drawn on for 

 the larger work, while table decoration 

 and bouquets have suffered. Belladonna 

 lilies are plentiful and their fragrance 

 helps to sell them. Asters are keeping 

 up well, the best coming from the foot 

 hill and beach growers. 



Indoor carnations of good quality' are 

 scarce, and so are roses. Orchids come 

 in irregularly, and there are never 

 enough for the demand. Valley is also 

 scarce. Centaureas are good for funeral 

 work; gladioli are scarce. Dahlias are 

 plentiful, but there are too few of the 

 clear, decided tints and too many mixed 

 colors. On accQynt of the lack of ship- 

 ping business, greens are excessively 

 plentiful. 



Various Notes. 



John Gordon has returned to his place 

 at Frank Lichtenberg's looking well 

 and sunburned, and one can well believe 

 him when he says he has enjoyed his 

 two weeks ' vacation. Business has kept 

 up fairly well at the store. 



Fred Sperry is around again, quite 

 recovered from the effects of his opera- 

 tion, and says that it has been a great 

 relief to him. 



The Star Nursery, at Montebello, has 

 erected more glass and made several 

 changes and improvements. Some fine 

 Cocos pluniosa, planted four or five 

 years ago, are now being lifted. They 

 meet with a ready sale. 



H. A. Marks, of the Germain Seed &, 

 Plant Co., has returned from his ea^^j 

 ern trip. 



Stanley Purdy says he is well satis- 

 fied with his start in business at the 

 Freeman store. 



Among the shipments from the S. 

 Murata & Co. store last week was a 

 large horseshoe for a store opening 

 "somewhere" in Arizona. 



F. R. Hills has another large green- 

 house under way, the demand for his 

 ferns having again exceeded the sup- 

 ply. Mr. and Mrs. Hills celebrated the 

 twentieth anniversary of their wedding 

 August 19, in their usual way, too, of 

 giving other people pleasure, taking 

 friends out in one of their machines and 

 putting the other at the service of the 

 men in the nursery. 



Walter Armacost & Co., in addition 

 to their rose shipments, are supplying a 

 good deal of the vallev and orchids 



sold locally, and the stock is fine in 

 every way. H. E. Eichards. 



SAN FRANCISCO. 



The Market. 



Tliere is little change in the market 

 situation since the last report either 

 with regard to stock or condition 

 of business. The demand leaves 

 no ground for complaint and there 

 are plenty of flowers, with the ex- 

 ception of orchids and first-class 

 roses. Orchids continue in unusu- 

 ally light supply, the retailers having 

 great difficulty in obtaining blooms to 

 fill the orders. Valley also is on the 

 short side of the market, but the short- 

 age is not so acute as in the case of 

 orchids. Gardenias clean up closely 

 from day to day. 



Asters are about at their lieight now 

 and easily dominate the local mar- 

 ket. There are indications that the 

 supply might become a trifle bur- 

 densome, but so far the steadily 

 increasing offerings have managed 

 to find an outlet without any vi 

 the stock being sacrificed. The 

 heavy shipping demand helps mate- 

 rially in taking care of .tttjj enor- 

 mous supplies. Chrysanthemums are 

 more in evidence, but the blooms 

 are still too soft to justify a heavy 

 shipping movement. Monrovia and 

 October Frost will be added to the 

 earlier varieties in another week. A 

 few violets find their way to market, 

 but they are far from plentiful and 

 clean up readily at comparatively high 

 prices. 



New-crop carnations are more plenti- 

 ful. With the arrival of good stock, 

 the demand is better. The carnations 

 have been so poor for several weeks 



that little attention was accorded 

 them. Gladioli are going off crop 

 rapidly. 



Amaryllis Belladonna sliows splendid 

 quality and meets with a good demand. 

 Rubrum lilies leave nothing rto be de- 

 sired in quantity, quality:-^' demand. 

 The cut flowers sell well, also tht potted 

 plants. Dahlias are offered in a wide 

 assortment of colors, sizes and types. 

 Not much can be said of roses. The 

 offerings are not especially fine, neither 

 are they especially poor. The same 

 average maintains for nearly all va- 

 rieties. Beauties are still negligible. 



Various Notes. 



Luther Burbank was elected an '^ac- 

 tive member of the Dahlia Society of 

 California at the monthly meeting at 

 the Palace hotel August 18. Mr. Bur- 

 bank is interested in the development 

 of the dahlia and appreciates the work 

 being done by the society. He is in- 

 terested in several new varieties and 

 will have an educational exhibit at the 

 annual show, which will be held at the 

 hotel September .S to 5. Entries for the 

 display are coming in so rapidly that 

 the management fears late applicants 

 will not be able to secure space, not- 

 withstanding the fact that double the 

 space used last year has been engaged. 



Daniel MacRorie and Donald Mc- 

 Laren, of MacRorie & McLaren, have 

 returned from a visit to the Cottage 

 Gardens Nurseries at Eureka, Cal. R. 

 Bernadeau, manager of the company's 

 retail store, and Fred Hammarstron, 

 work. This firm had several good-sized 

 landscape engineer, are away on vaca- 

 tions. 



The appearance of the Art Floral 

 Co. store has been freshened up by a 

 thorough renovation. New baskets 

 have been provided for window display 



Valley^^Valley 



We are now receiyiug regular shipments of choice Valley. 

 Roses, Gladioli and all other seasonable flowers and greens. 



Califorma Cut Flower Co. 



433 West 7th Street, 



LOS ANGELES, CAL. 



L. A. FLORAL CO. 



FRED SPERRY, Manatfcr House of QUALITY and SERVICE 



New crop of Carnation* now ready. 



Best A«ters, Lilies, Roses and Greens of all kinds at the right price. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



407 So. Los Angeles Street, LOS ANGELES, CAL. 



CUIFORHII CHBYSaNTHEMUIIS carry weU to all points East, via Refrigerator Ex- 

 press. For quality and service, send your orders to the 



E. W. NcLELLAN CONTANY, Inl, whoie««ie Gniwe« «d ship^rs, 451 Bosh Street, Sin Francisco, fal. 



Mention The Rerlew when you write. 



