10 



The Florists^ Review 



September 6, 1917. 



M. 

 ^RICEJ 



ALL ABOUT THE 

 S. A. F. CONVENTION 



Supply Exhibits is summed up in fiiis short conversation heard 

 whenever or wherever florists greeted each other in the hall- 

 First Florist— Have you seen the Rice Exhibit of Supplies? 

 Second Florist— Not yet, I just got in. 



First Florist— Come on with me. I've seen it several times, but each 

 time I see something I didn't see before. I've attended conventions for many 

 years, but I never saw anything to equal this display in size, artisticness and 

 variety. Everybody's talking about it! It's astounding! 



OUR DISPLAY WAS A TRIUMPH FOR "KEYSTONE QUALITY" SUPPLIES AND METHODS. 



For Florists' Supplies Every Day in the Year, Try 



. RICE CO. 



THE LARGEST AND BEST EQUIPPED FLORISTS' SUPPLY HOUSE 

 Close Week Days 5:0O p. m. Saturdays 1:00 p. m. 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA. 



M. 



STYLE IN RIBBONS 



Can only be created by an experienced orsfanization. 



Beins: manufacturers, we are pre-eminently fitted to create the latest styles in florist 

 fabrics. 



Our long experience catering to the florists of America particularly fits us to originate 

 proper merchandise. Of course, operating our own manufacturinsr establishment, 

 we give you substantial savings in furtherance of our policy of MORE GOODS FOR 

 THE SAME MONEY OR THE SAME GOODS FORMLESS MONEY. 



This season we have excelled all previous efforts in the creation of beautiful fabrics. 

 Our corsage ribbons are inimitable. Our ribbons for baskets and decorations embrace a 

 large assortment of weaves and colorings. Our staple ribbons, such as satin taffeta, taffeta 

 and shower ribbons, are manufactured in a most complete variety of widths and colorings. 



You are not thoroughly posted on the ribbon and chiffon situation until 

 you have inspected our line. 



Write for samples or an agent will call. 



Wertheimer Brothers 



THE NATIONAL FLORAL RIBBON HOUSE 

 Owners and Oporators of Warbro Ribbon Mfs. Co.. Pataraon, N. J. 



Salesrooms, 19-25 East 24th St. NEW YORK 



