14 



The Florists^ Review 



September 0, 1917. 



circularized to good advantage in ad- 

 vertising Christmas gifts. 



How It Sums Up. 



To summarize, an analysis of state 

 fair advertising, as far as the retailer 

 is concerned, would result in something 

 like this: The profitableness of state 

 fair advertising by the big city florist, 

 who does a local business at some dis- 

 tance from the fair, is doubtful; the 

 profitableness of state fair advertising 

 by the small-town florist, who carries 



on a local business at some distance 

 from the fair, is more doubtful; the 

 state fair advertising by the florist who 

 has his business in the town or city 

 where the fair is held, should be good. 

 In closing, it seems advisable to point 

 out that the exhibitions spoken of here 

 are those which are state-wide in scope, 

 whether horticultural, industrial or 

 •plain, old-fashioned fair. Flower and 

 municipal shows in cities or towns, at 

 which the attendance is made up main- 



ly of local people, afford good advertis- 

 ing for the local retailers in each in- 

 stance. Further, seedsmen and plants- 

 men who do a mail-order catalogue busi- 

 ness find state exhibitions profitable ad- 

 vertising, inasmuch as their market is 

 as wide as the country and each show 

 visitor a possible mail-order customer. 

 But even the mail-order houses are re- 

 stricted when the exhibitions are held 

 at a great distance from the home city, 

 by reason of the high expense. 



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THE TRADE IS TRAMPING. 



Many Go to Camps. 

 Florists in many cities are deserting 

 their businesses and are going to the 

 army cantonments, where they will be 

 prepared to fight. The Eeview hears of 

 many of them; others are modest about 

 the service they are rendering their gov- 

 ernment. Their friends will be giving 

 them their due by letting the trade 

 know about them through the columns 

 of The Beview. 



Swenson Is Drafted. 



One of the widely known men in the 

 allied trades is Hilmer V. Swenson, 

 head of the company of that name, who 

 is a specialist in florists' mailing cards 

 and other advertising matter. Mr. 

 Swenson has been drafted, examined, 

 accepted and ordered to the training 

 camp at Koekford, 111. Mr. Swenson 

 came into touch with the florists' trade 

 when, while a general advertising man, 

 Jie was called on to prepare some special 

 work for Schiller the Florist, Chicago. 

 The business, now grown to large pro- 

 portions, serving one florist in nearly 

 every city, will be continued by Mr. 

 Swenson 's brother, Philip. 



Canadian Florist Killed. 



News has been received at Brampton, 

 Ont., that Arthur Maltby, well known 

 among the florists of that city, had 

 ])een killed in battle in France August 

 15. 



Is Driving Ambulance at Front. 



John S. Carter, head of the Nicotine 

 Manufacturing Co., St. Louis, Mo., re- 

 centlv received a letter from his son, 

 John's. Carter, Jr., who is driving an 

 ambulance at the front near Verdun, 

 France. The young man told his parents 

 that he is in 'good health, but has had 

 several narrow escapes from being hit 

 by German shells. 



St. Louisians Ready. 



Adolpli Kuehner, of the H. G. Berning 

 staff, and Julius Schaeffer, of the Mul- 

 lanphy Florists, both of St. Louis, have 

 passed their physical examinations for 

 entry in the United States army. 

 Neither young man claimed exemption. 

 While waiting to be called into the serv- 

 ice they are continuing in their employ- 

 ments. Eichard Edwards, son of W. J. 

 Edwards, of Kirksvillo, Mo., has joined 

 the navy. 



Bostonian in Hospital Service. 



A son of Henry E. Comley, the Boston 

 retailer, has joined the field hospital 



service and is now at Camp McGinnis, 

 Framingham, Mass. Mr. Comley is a 

 first-class private and expects to be 

 sent to France as soon as the training 

 period is over. 



Ribbon Men to Fight. 



Three of the employees of the ribbon 

 house of Lion & Co., New York, will 

 help fight our battles in France. Harold 

 S. Lion volunteered and is training at 



Mrs. Julius Roehrs. 



(Pii>sl(lent-elcot of the Ladips" Society of 

 American Florists.) 



Fort Schuyler with the Eighth Coast 

 Artillery. Maurice Le Vine and Benj. 

 Eosenbaum were drafted, examined and 

 did not claim exemption. 



Baltimore Youths Go. 

 Benjamin Wagner, of John L. Wag- 

 ner & Sons, Baltimore, Md., and Ward 

 Perry, son of J. J. Perry, of the S. S. 

 I'ennock Co. Baltimore store, are now 

 in service. Mr. Wagner is witli the 

 Fifth Maryland regiment at the train- 

 ing camp at Anniston, Ala. Mr. Perry 

 is encamped witli the field artillery at 

 Pikosville, Md. 



Califomian Called. 



Louis Picctti, manager of the seed 

 and plant department at the Emporium, 

 a San Francisco department store, for 

 Navlett & Co., of San Jose, who operate 

 the department, has been drafted and 

 expects soon to be called. Mr. Picetti's 



two brothers also were called by the 

 first draft. 



Gude on Exemption Board. 



A. Gude, of Gude Bros. Co., is too old 

 for soldiering, but he is serving his 

 country as chairman of the exemption 

 board in District No. 11 in the District 

 of Columbia. He has given practically 

 all his time to the work for several 

 weeks. 



An Honor to Famous Ancestor. 



W. Earle Eiedel, son of H. C. Eiedel, 

 of Eiedel & Meyer, New York city, re- 

 cently passed his eighteenth birthday 

 and has applied for enlistment in the 

 navy. He is a direct descendant on his 

 mother's side of John Quincy Adams, 

 one of the signers of the Declaration of 

 Independence. 



Gains Fourth Promotion. 



William Polykranas, son of George J. 

 Polykranas, New York city, has been 

 given his fourth promotion since he 

 joined Battery B of the Twenty-first 

 field artillery, now in camp at Leon 

 Springs, Tex. Mr, Polykranas has been 

 made first gunner, which is equivalent 

 to first sergeant, the highest rank among 

 non-commissioned officers. 



SOCIETY OF AMERICAN FLORISTS. 



College Florists' Section. 



A meeting of the college florists' sec- 

 tion of the S. A. F. was held in connec- 

 tion with an informal dinner at the 

 Hotel McAlpin Wednesday evening, Au- 

 gust 22. Prof. E. A. White, of Cornell 

 University, acted as chairman and ar- 

 ranged for the meeting. A. C. Beal, of 

 Cornell University; President E. C. 

 Kerr, of Houston Tex.j N. L. Mulford, 

 of the Department of Agriculture, 

 Washington, D. C; W. W. Ohlweiler, of 

 the Missouri Botanical Garden, St. 

 Louis; N. E. Palmer and George B. 

 Palmer, of Brookline, Mass.; A. S. 

 Thurston, of the Iowa State College, 

 Ames, la.; J. Whiting, of the Massa- 

 chusetts Agricultural College, Amherst, 

 Mass., and E. I. Wilde, of Pennsylvania 

 State College, State College, Pa., par- 

 ticipated in the discussion of the rela- 

 tions of educational work to horticul- 

 ture and especially with reference to 

 floriculture. 



It was the consensus that there was a 

 great deal of work to be done to encour- 

 age a greater and more cordial coopera- 

 tion between the commercial men and 

 the educational institutions. Manv 



