24 



The Florists' Review 



SUPTKMBBB 6, 1917. 



^ 



jiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin 



IFANCY ASTERSi 



S Good Asters are scarce, but we have an abundance of fancy stock. All 5 



= colors. Fresh supply coming in every day. Let us supply you. $1.50, s 



I $2.00 and $3.00 per 100. | 



I GLADIOLI f 



= Order your supply of Gladioli here. • We handle large quantities daily and E 



= can supply you in any amount desired. Finest quality. All leading vari- ^ s 



5 eties. -^ s 



5 ROSES are greatly improved in quality. All varieties and grades. a 



5 Prices right. ^ 5 



L. RANDALL Ct)MPANY I 



A. 



""Sj; SfSro'me Wholesale Cut Flowers 



Wabash Ave. at Lake St., 



Phone 

 Central 7720 



CHICAGO I 



niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiniiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiii- 



Mention The Review when you write. 



The rose supply is not so large as it 

 usually is at this time of year, but 

 there has been considerable improve- 

 ment in quality during the recent cooler 

 weather. Mrs. Russell has displaced 

 Beauty as the item of most importance. 

 It is in largest supply in a number of 

 wholesale houses tliat\formerly special- 

 ized on Beauty. Most yf the stock now 

 arriving is short to medium in stem, 

 but there are moderate quantities of the 

 longer grades, aknost enough to meet 

 ihe current demand. Next to Russell, 

 Ophelia is the principal item in most 

 of the wholesale houses, showing how 

 generally the growers have turned to 

 this easily handled variety. Milady 

 also is in increased supply this year, 

 many growers having planted it as their 

 only red rose. Both Killarney and 

 Killarney Brilliant are in reduced sup- 

 ply this season. The present stock is 

 mostly short in stem, which is not a mat- 

 ter of concern at present, because the 

 demand for long roses has not yet 

 awakened. Several growers who have 

 clung to Beauty are cutting good crops 

 and it is one of the interesting facts 

 that with the decreased supply increased 

 salesmanship is necessary to realize the 

 oldtime prices. It seems that with de- 

 creasing supply the retailers stopped 

 pushing Beauty and consequently have 

 stopped hunting for it. Consequently 

 it is up to the wholesaler to push this 

 item, formerly considered a trade 

 bringer for him. 



Greens of all kinds are in good sup- 

 ply, with no special demand. 



August and the Summer. 



The arrival of September may not 

 mark the opening of the autumn season, 

 but it means the ])assing of summer — 

 July and August are the dull months. 

 On the whole, it has been a good sum- 

 mer. Not all the wholesale houses are 

 able to report sales in excess of other 

 summers, but a few have done much 

 better than heretofore. In most cases 

 one or both of two causes are account- 



CTfj 



For 



Your 



Protection 



Our policy towards protectinsf the Retail Florist is also in line 

 with the work we are doin^f for the^Grower. 



It's cheaper to buy Cut Flowers in 

 the world's greatest cut flower mar- 

 ket than it is for you to grow them. 



/ 



Kennicott Bros. Co. 



Chicago 



Mention The KeTlew when yon writ* 



able for changes in the records: The 

 shifting of growers from house to house 

 has influenced the individual showings 

 of commission men without affording 

 any index to general trade conditions, 

 or the quantity and quality of stock 

 cut have varied so greatly this year and 

 last as to determine the summer's record 

 in spite of the best efforts of salesmen. 

 August was marked by a considerable 

 reduction of supply in this market as 

 compared with the same month in re- 

 cent years. Roses, particularly, were 

 few and short. While this made certain 

 incomes less than last year, it may be 

 a blessing in disguise, because it prob- 



ably will bring the crop when it will be- 

 much more badly needed. 



Prices in August have not been bad; 

 there has been little to complain of 

 except reduced supplies in individual 

 cases. 



August Weather. 



August was much below normal in 

 temperature, 90 degrees being reached 

 only once, as was 47 degrees, the Iswest 

 August reading ever recorded here. It 

 was a good month from the grower's 

 standpoint, but the cool nights brought 

 on mildew in a good many rose houses. 

 The rainfall was less than half the nor- 



/ 



