12 



The Florists^ Review 



Septembek 13, 1917, 



Tlu'it' ail' a L;r<'at many inoie results to 

 be obtuinoil Jroin those (lisplays than 

 securing orders for laiidscajie garden- 

 ing anil plantiii^ out. When tlic eut 

 flower .season comes around and tlouers 

 are -wanted, it is only natural that the 

 florist whose ]dai-e attracted attention 

 shc'uid lie tiie one to wlmni the custiunei' 

 ^vill turn. lie lias dennui-t rated liis 

 ability to ;^iii\\ llowers and to make an 

 artistic slmw with llowers. In other 

 Avords, he has impressed his artistic 

 ability ii|ii)n tlie mind of the ]irosj)ect. 

 and orders I'm- (i(>coiat ions and desiixns 

 that anionnt to something; will come his 

 A\ ay. 



]J\i'iy floiist Avho has a greenhouse 

 range is a busy man in the sumniei'. 

 What -witli clearing the houses ami get- 

 ting the stock ready for the next season, 

 he lias not a great deal of time to devote 

 to other matters. ;.\lany times he feels 

 that there is more real money in get- 

 ting his houses ])lanted and stock start- 

 ed for the coming season than tlu're is 

 in making his grounds beautiful. 



The man Avho takes this \ iew. how- 

 ever, is shortsighted. He is not putting 

 his best foot forward. If every possessor 

 of a yai'd took the same attitude there 

 wmdil be little call foi' geianiums -vvIkmi 

 the next .\la\' came aiound. 



I'A fiything that excites a desiie in 

 the minds of the jicrsons living in the 

 same locality with a jlorist to jiossess 

 llowers is heljiing to create customers 

 for the tlorist. Annually the number of 

 llower liuyers has incri'ased. The num- 

 ber A\ill keep on increasing, because 

 llorists ha\e learned the \;ilue of ad\er 

 tising. They ikjw know lliat attradixe 

 window dis|ilays an- chiet' factois in 

 tliidr success; they abo know that news 

 jiaper ad \ eit isiiio .,|,;ii-,. is ;is \ahialile 



to them as it is to the man who sells dry 

 goods or jew (dry; they know that e\i'rv- 

 thing that attracts the attentimi of the 

 |iuldic to llowers makes habitual flower 

 Imyers, and e\ery additional habitu:il 

 llower liuyer is an asset to the llorists" 

 liusini'ss. 



Beautifying the Home. 



There is anidher consideration that 

 should impel the lloidst to make his 

 ]ilace as at t ra<-t i\ c as his time allows. 

 I'sually his home adjoins the green- 

 house estal)lishment. There is a great 

 satisfaction in living in surroundings 

 that are attractive to the eye. lie and 

 his fandly tak(i a justifiable pride in 

 their home and the grounds about it. 

 It gives them what richer people than 

 they do not have, and wliat the still 

 more wealthv spend largt' sums of money 

 to obtain. 



Putting our best foot forward means 

 taking advantage of every opportunity 

 to increase our business and whate\e!' 

 ])leasure we gi't in life. If the effort 

 spent on tiie grounds around our cstab 

 lishment accomplishes these things, it is 

 worth while. l''or the reward in money 

 and satisfaction is just as certain as 

 that there will be a i-all for mums at 

 Thanksgi\ing tinn — whicdi is a cim h. 



S. A. F. PUBLICITY CAMPAIGN. 



Finance Committee Named. 



The campaign to raise the balance of 

 the .t")0,OUO for national ]iublicity for 

 llowers. which w;is inaugurated at the 

 s. A. 1\ coiiNcntion in New "\'ork city, 

 August !'.">. will be ]iushed rapidl>'. 

 I'resident H. " '. i\eri-. of the ft. .\. !•'., 

 h;is appointed .•! committee to be l^nown 



as the ]iuldicity finance committee, 

 whi(di will undertake the com|iletion of 

 the fund, to whi(di $lL',(»(l() was contrib- 

 uted when the ]ilan was proposed at the 

 con\-ention. 



The members of the committee are: 

 (!e6rge Asnius, of Chicago, (diairman; 

 Uernian P. Knoble, of Cleveland; I'red 

 b. Atkins, of initherford, .\ . .1.; W. R. 

 J'ierson, of Cromwell, Conn., and .John 

 "N'oung, of New York. "^I'lie members of 

 the jiuldicity conunittee are W. F. Ther- 

 kildson, of Philailel|diia. I'a., (duiirman; 

 (iuy W. I''rench, of .Morton <lro\-e. 111.; 

 Joseph Heaco(d\, id' Wyncote, i'a.; K. P. 

 Tracev, of AUianv, N. \'., and Thomas 

 H. Joy, of Nashville, Tenn. 



The finance committee will organize 

 at once and jiroceed to carry on the 

 work directed by the resolutions ])assed 

 at the convention. Local committees 

 will be appointed throughout the coun- 

 try to assist in the work. 



The Letter to Members. 



The following letter to members of 

 the society is being sent out jointly by 

 the ]>uldicity finance committee and the 

 publicity committee, through Secretary 

 .bdm Young: 



liciir Fellow Mfinticrs:- - 



.\s ii iiifinlicr of the S. A. I', vou must lie 

 u'ri'Mtly iiitcrtsteil in the iiropiiseil iiilvertisintr 

 (MiiiiiiiiKn that wiis so I'lithiisinst icall.v received 

 Mild ado|ited .it tlie recent cinveiitioii of our great 

 ortraiii/atinii. 



Many times we have lieeu a^ked, "What does 

 the S.A. F. do for m.-V 



'J'here is no desire eii tie- imrt of the otllcors 

 to assume !i jiatenial atliliide toward Its moin- 

 liers; service has hecu .iiid will eiintiiiiie to be 

 the Kre.atest oli.jeit ul' this orL'.inizat Inn, 



'I'he eomiiiK caniiiaiKn will, wilhnut deuht, cre- 

 ate a tremenilously increased demand for llowers, 

 and it is liiit one of the m,iny lienehts your 

 orKiinization iiroposes .•iiid will i;ive to you. 



You, of course, liav(> read in the trade papers 

 of the enthusiasm manifested at this ineetlnc. 

 ,'inil we are sure yuu want to do your p,irt In this 

 j^reat initlonal cainiiai^-'H \" pnpuhi ri/.'' llowers. 



How F. R. Pierson, of Tarrytown, N. Y., Makes Hts Place Attractive and Advertises Landscape Work. 



