1 



SKl'lKAlUKIt l.'>, JIM 1 . 



The Florists^ Review 



13 



How F. R. Picrson Advertises his Business to the Hundreds of Passing Automobilists. 



Flowci's liiive nover rcccivi'il tlif oonsidcratioii 

 at the hands of tlie public that thoy shouhl; tlie 

 pulilic lias novor liocn educated as to tlie value 

 and necessity of flowers. 



Here is a well delined campaign, one that re- 

 quires the comparatively insiKiiilicaiit sum of 

 5!.">(I,(MK) per year for a perioil of four years. We 

 say ■'iiisijjiiilicant sum" as a niafter of I'lmipari- 

 soii, f(ir when we consider the advertisiii;; ap- 

 jtropriations of some of the larire orRanizatiniis, 

 such as the Overland car, the Victrola, and tlie 

 T'lieeda biscuit, that run into millions each year, 

 this is but a modest effort. 



What better use can you make of your money 

 than to Huhscrilie a sum that you consider right 

 towards this great canipa inn V 'I'he S. A. F. 

 will contribute $.">.000 to $l(t.iM>0 per year as its 

 share. This is wherr- a [lart of your money will 

 go, and we ask you to coiiperate, and to sub- 

 scribe a sum tli.it you consider consistent with 

 the business you de. 



Please understand that in niakine your sub- 

 scription you are niakini; it for tour years. For in- 

 stance: if you giv(> .*lil() per year for four years 

 your subscription is ^IPn. Your national org.an- 

 Ization is satisfied that no .•jJSCM) that vou could 

 spend in any form of advertising \\ill > iclil you 

 an.vwbcre nc.ir tlic returns that your co.iijcration 

 la this great iiation.i! campaign will vii'lil. 



All forms of pu'ilicity will be at your lommaml. 

 If you need engiaved invitations for your open- 

 ing, tliis Iiiireau or department of your org.in- 

 ization will sujiply the last word in dignilied 

 salesmanship at a cost lower than you eould 

 purchase the original plati^s. If .miu w.int seals 

 and stamps for difi'crcnt occasions, these may 

 be bad, fr<un the best known jinx cssi'S, at a cost 

 that you woubl p.iy for the drawings, were you 

 having them <lone yourself. If you have the 

 opportunity to use window cards ami posters of 

 large size, these will be furnisbe.l by your 

 organization at a price that barely covers cost 



Cuts of all tyiies and kinds may be had at .i 

 figure that you would have to pay for the photo 

 graphs .alone. Dealers' helps of every sort are 

 at the command of every subscriber to this fund. 

 Here is an opportunity to lielp yourself. The 

 eamp.'iigii is built on a big. broad plan iliat i^ 

 designed to and will do nion^ to help \oii than 

 anything you havc> ever considered. 



The trade papers will )uiblish the iiMincs of all 

 those who subscribe to this fund. I>nn't be a 

 "slacker"! Keep ui« in the fri>nt row. ,is .in 

 up to the niiniite business man who tWitt.ves in 

 his ppouints and in his organization! 



W'e iiiulil c'liitinue tndetinitely as in ijie bene- 

 fits that .\oii will derive, but it is only neccss.ii-y 

 for us to refer .\ou to the trade iKip.-i-^ f,.r their 

 opinions as to tlu? value of tliis ceming campaii:n. 

 Kvery bit of tliis plan service is ,it .\oiir coin- 

 manil. 'I'he highest and best traiie-.l .u-ganizat iiui 

 in the country will contributi' to tliis, Imt we 

 must have the cooiieration of our menibers, and 

 •we ask you to sign the enclosed bl.iuU and return 

 it at once to the oflice of the national secretar.v. 



You have seen the success of the .National 

 Flower Show; these successes liive been luailo 

 out of judicious advertisiiiLr. riie sjinie organ- 

 izations and the same coniniittce tint have maile 

 these conspicuous siiccisscs will contribute ;inil 

 c.ii'.i.ei-.ite uith the piibliijlv ceiiunitlec f.ir the 



success of the plan that has been described in 

 detail in the trade pa|iers. Local committees 

 from entdi city and each florists' organization will 

 be .ippdinted at once. 



Sign jinil return the enclosed blank now — help 

 us to help you. John Young, Sec'y. 



SPIDERS IN A GREENHOUSE. 



rieasc t<^ll nie how to rid a ffrcen- 

 lioiisc of spiilei'.-^ -licit tlic roil spidor. 

 Tlic insects seem to ln> (if two kind.s. 

 One is lilack and iilmnt the si/f (if a 

 Si'ain of ■\vlic;it. It stays in dani|i 

 places imdoi- the pots. Tlie other is 

 Inrtfer niiil of a ii^ht fjray color. It usu- 

 ally stays aliout tlio jilunts. I have 

 tfii'd tlie ordinary sort of spriiys, Imt 

 witli no (d'fcct unless the sprays wci'e 

 niaije toi.i .^trmi;^ for the l;(I(m| of flic 



plants. In many eases, tlinu^h tho 

 sfii'lers ajijiear to he dead, they resume 

 acti\ities tilioiit twenty miinites later. 

 Tliey (h) not eat the plants, hut seem to 

 stick the leaves and tho ioints of the 

 hraiiehes. R. P. F. -Tex. 



The true spiders are usually earnivo- 

 rous in their h.aliits aiol ar(^ not likely 

 to do iniieh iiijiiry to the plants, al- 

 tliouyh the^' ;tie unpleasant to have 

 around in l.'ii'oc niimliers. It is prob- 

 alile that tlioi'oiioh fuini«r;ition with 

 nicotine p.aiier, on two or thn-e nii^dits in 

 succession. woiiM overconn' thes(^ in- 

 sects. 1 1' that docs not succeiol. trv 

 dusting with i iisit! powdiT. 



W. 11. T. 



Outdoor Displays of Blooming Plants or Evergreens are Business Getters. 



