26 



The Florists' Review 



Septbmbbb 13, 1917. 



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182 N. Wabash Avenue ' ' - "-'" '^-""' CKicie.^0 .». pihm rmmi* cji 



It is in the little things that we show our 



service. 



The careful handling of every item of your order, consideration of and attention to every detail; this is the 



service that you will receive when you place your order with us. 



ORDER YOUR ROSES HERE. 



We have an exceptionally good supply of all the leading varieties. The quality has been 

 steadily improving and is now as fine as roses ever have been at this season of the year. 



We are also receiving Fancy Gladioli, Asters, Rubrum Lilies in short and long stems, Carnations, 



Mums and all other seasonable stock. 



ORDER HERE -YOU CAN'T DO BETTER ELSEWHERE - OFTEN NOT NEARLY SO WELL. 



Mention The Review when yon write. 



continues as the leader among the other 

 varieties, with Ophelia next in line. 

 Bussell has shown great improvement 

 in quality during the last few days and 

 is fine, clean stock of excellent color. 



With the aster season approaching 

 its last days, carnations of better qual- 

 ity and in slightly increased numbers 

 have appeared. There are still consider- 

 able quantities of good asters to be 

 found, however, so that the buyer as 

 yet has no need to turn to carnations, 

 especially as the supply of good stock 

 still is limited. 



There are still plenty of gladioli ar- 

 riving, but the stock on the whole ap- 

 pears to be of inferior quality. Taken 

 by and large, this has not been a good 

 season for gladioli. America has fallen 

 from popularity and recently has made 

 low prices. The best selling variety at 

 present is Pendleton. 



Valley arrives in quantities sufficient 

 to meet a slightly increased demand. 

 Orchids remain scarce. Daisies also ar- 

 rive in diminished quantities and find 

 only a fair sale. 



The supply of chrysanthemums in- 

 creases slowly, but steadily, the quality 

 being exceptionally good for this season 

 of the year. Golden Glow meets the 

 demand for a good yellow, while 

 Smith's Advance takes care of custo- 

 mers desiring white. 



For tlie first time this year there has 

 been a supply of dahlias large enough 

 to be worthy of mention. But the sup- 

 ply even this week was only limited 

 and demand was lacking. As the sea- 

 son is already advanced, no consider- 

 able supply of dahlias is expected. 



There are reports of frost injury to 

 outdoor flowers September 10 and 11, 

 the earliest in many years. 

 Various Notes. 



The ranks of the trade have been re- 

 cruited from practically every walk of 

 life. There are men who have gone 

 into the business purely because they 

 saw in it the opportunity to make 

 money easily, but there are others who 



Exclusively 

 with the 

 Retail Florist 



Since January 1, 1917, our F. T. D. Service in a Wholesale Way 

 has been approved by 381 additional Out-of-town Retail Florists. 



It's cheaper to buy cut flowers 

 in the world's greatest Cut 

 Flower Market than it is for you 

 to grow them. 



The facilities, the eauipment, the 

 organization, combined with our 

 stock, is an assurance of satisfac- 

 tion we give to those who buy where 

 buying is best. 



FOR YOUR PROTECTION 



Kennicott Bros Co., 174 N.Wabash Ave., Chicago 



H. B. KENNICOTT, Pre*. ( ^iJ^Js?*** 1 ^' ^' POLLWORTH, Sec'y and Mgr. 

 Mention The BeTlew when yog wrltg. 



took up growing because it offered a 

 more healthful occupation than a pre- 

 vious one, while many drifted into the 

 business because of their love of flow- 

 ers. Among the latter is John C. Bauer, 

 whose stock is sold by Kyle & Foerster. 

 Mr. Bauer is the publisher of the Horse 

 Review. He lives on a farm at Naper- 

 ville, 111., where he grew flowers for 

 amusement, and for his friends. Bring- 

 ing armfuls to his office each morning 

 he encountered Mr. Musser, of Miller 

 & Musser, who was connected with a 

 shoe business in the same building but 

 just then was starting in the commis- 

 sion business. Mr. Musser invited Mr. 

 Bauer to send his surplus to the new 



firm for sale. The checks received 

 whetted Mr. Bauer's appetite and he 

 steadily increased his production, 

 planting about five acres to summer 

 cut flowers and building, with Ickes- 

 Braun material, greenhouses with about 

 8,000 feet of space, now used for mums 

 and sweet peas. Like many a man who 

 doesn't need the money, Mr. Bauer has 

 been steadily successful as a florist and 

 he plans to add to his glass and his pro- 

 duction. 



Chicago is soon to have another 

 florist, the first Japanese to engage in 

 the business here. T. Masuda has 

 taken the course in floriculture at the 

 University of Illinois, under Professor 



