30 



The Florists^ Review 



Sei'tembeb 13, 1917. 



One of the Brecht Installations. 



l^AtusHCD I8!>i SMOUIS 



FLORISTS' REFRIGERATORS wUl display your flowers in 

 an attractiye manner and keep them in perfect condition. In 

 Brecht' 8 Refrigerators there is always a STRONG CIRCULA- 

 TION OF DRY. COLD AIR. We build them of oak, or any other 

 wood, highly finished and thoroughly insulated. All hardware 

 is of brass, quadruple nickel-plated. The best of French beveled 

 plate glass used for mirrors and windows. 



Write for Prices Today 



THE BRECHT COMPANY 



Establithad 1853 



Main Offices and ractories, 1201 Cass Ave., ST. LOUIS, MO. 



176 PEARL ST., NEW YORK CITY 



|i 



Mpiitlon The Review when yon write. 



No Wholesale House is doing 

 more for the "Out-of-Town" Retail 

 Florist than what is being done by 



Kennicott Bros. Co., Chicago. 



See further notes on other pages. 

 FORT WAYNE, IND. 



The Market. 



Cooler weather has improved business 

 conditions considerably, causing the de- 

 mand to he more brisk and shortening 

 the supply slightly. The variety of 

 stock is limited, but the supply is about 

 equal to tlie demand. Weddings have 

 been the chief source of demand during 

 the last week. Funeral work has held 

 up well, also, and entertaining for Sep- 

 tember brides has created a demand 

 for flowers for decorations. 



Chrysanthemums — Golden Glow- — 

 liave made their debut, and in the stores 

 they bring $3 per dozen. They are of 

 exceptionally good quality for the first 

 of the season. Asters, of the Crego vari- 

 ety, continue to arrive in good-sized 

 lots, and the quality has never before 

 been so good; $1 per dozen is obtained 

 for the most of them, and they are used 

 for funerals and weddings alike. 

 Dahlias are improving in quality, and 

 are more abundant. They are finding a 

 good sale. Gladioli are still seen in 

 large numbers and are used extensively 

 in decorative work. Fall cosmos is 

 quite conspicuous, its coloring making 

 it desirable for table decorations. Lilies 

 are about equal to the demand, Harrisii 

 being most plentiful. Koses are coming 

 in well, and good greenhouse carnations 

 are offered, but they are still short- 

 stemmed. They retail at 50 cents per 

 dozen. Aster plants are proving quite 

 an attraction, selling at 75 cents and $1 

 each, many finding their way to the city 

 hospitals. Outdoor snapdragoh^ are of 

 good quality, and Hydrangea pahiculata 

 is used largely in decorative work. 

 Greens are plentiful. 



Various Notes. 



Miss S. L. NelBon, with W. J. & M. S. 

 Vesey, is having her vaeation this week. 

 W. J. Vesey, Jr., will leave about Sep- 



KOELLNtR 



RErRlGERATORS 



»re abs olutel y th« boat in every resDcct 

 and mnQDALKO by any other. 



Hnndroda of 

 KOKLLNBR REFRIGERATORS 



is actual use, oroving our claims. 



KOELLNER 

 REFRIGERATOR AND ICE MACHINE CO. 



I1Sll.yicki|nlvi..CHICAGOTil.llHM*h2ns 



The company THAT KNOWS HOW to build 

 refriseraton and BUILDg THKII RIGHT. 



ALPHA'S 



Money-Making Funeral 

 Design Catalogue 



All prices have advanced 25% over old 

 prices and look for still further ad- 

 vance. Order now before they change 

 again. Write for information. Don't 

 delay— tomorrow may be too late. We 

 will tell you why when you Write. 



Alpha Floral Company 



Lock Box 675 Kansas City, Mo. 



1 GLOEKLER FLOWER | 

 REFRIGERATORS I 



Send at once tor Oatalofirne F. iUostratlnc 

 and deecriblng flower homes. 



BERNARD GLOEKLER COnPittsbargk,ra. 



McCRAY Refrlarerators 



* -t. Send today for catalogue 



Yew Hl^^riAft'tt and prices. Mention size 

 lUr r «Uri» I » wanted, what kind of cut 

 flowers you intend to use in it and whether it is for 

 display or storage purposes. 



McCRAY REFRIGERATOR CO. 



788 Lake Street Kendal Ivi lie. Ind 



Agencies in all Principal Cities. 



B06HB!NDEB 



- Refrigerators - 



WE DESIGN 



WE BUILD 



WE SET UP 



WE ARE COM- 

 PLETE STORE 

 OUTFITTERS 



Write for Catalogue 



Buchbinder Bros. 



680 Milwaukee Ave., CHICAGO 



national 



tember 20 to join the national army. 

 The firm is cutting a fine lot of asters, 

 gladioli, roses and Harrisii lilies. 



A Flower Pot 

 Wherever You 

 Can Drive a Nail 



The Universal Portable 

 Shelf IS made of sheet steel 

 and beautifully enameled 

 in many colors. It weighs 

 only 8 ounces and sunports 

 20 pounds. Equally useful 

 for electric fans, lamps, 

 books and 1000 other things, 

 both in the garden, 

 house, garage, green- 

 house, office, store, 

 etc. 



SHOULD BE CARRIED IN STOCK 

 BY ALL FLORISTS 



Retail price, 50 cents each or $6.00 a dozen. 



Liberal discount to dealers. 



AGENTS WANTED 



Send for booklet and "terms to agents." 



THE GEO. W. CLARK CO. 



202 Clark Bldtf., JACKSONVILLE, FLA. 



f, Mention The Review when you write. 



The Doswell Fldxal Co. Jias received a ^ 

 large shipment of new baskets and * 

 other novelties from the M. Rice Co., 



