62 



The Florists^ Review 



Septbmbeb 13, 1917. 



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Milwaukie, Ore, — Joe Koida, who 

 has made a rcjiutatiou as a grower of 

 fine violets, is taking up asters, saving 

 his own seed and seeking the finest 

 quality by careful selection of the best 

 flowers for seed bearing. 



a C. ROEDING HELPS HOOVER. 



In its campaign to conserve the food 

 supply of the nation, the federal gov- 

 ernment, through Food Commissioner 

 Hoover, has selected in each state a 

 man deemed best fitted for the work. 

 The state federal food commissioner in 

 turn selects as las aides in this im- 

 portant work men who are leaders in 

 their business. 



In California, Ralph P. Merritt, the 

 federal food commissioner, recently se- 

 lected his advisory committee, naming 

 men from numerous occupations to as- 

 sist him in carrying out the govern- 

 ment work in the Golden State. Among 

 them was George C. Roeding, of Fresno, 

 who is well known to the nursery trade. 

 Mr, Roeding long has held a leading 

 position in the nursery trade and his 

 selection by Commissioner Merritt will 

 be looked upon by nurserymen every- 

 where as a wise move. Mr. Roeding is 

 the president and general manager of 

 the Fancher Creek Nurseries, Inc., 

 which has about 1,200 acres near Fresno 

 devoted to growing nursery stock. 



LOS ANGELES, CAL. 



The Market. 



Beginning Labor day, a hot spell vis- 

 ited Los Angeles and remained during 

 the greater part of tlie week. But even 

 with this, business took a decided turn 

 for the better and stock was cleaned up 

 well along all lines. While funeral 

 work continues to be the long end 

 of the business, there has been a good 

 demand for flowers for decorations, and 

 the transient trade has been good. 



Mums arc improving daily and some 

 fair Golden Glow ])looms are in tlie 

 market. Tliis variety, while not ship- 

 ping so well as the later kinds, is useful 

 locally and for sliort-distance shipping. 

 The whole crop is at least ten days late 

 this year. Carnations are of good qual- 

 ity now and roses are improving. 

 Dahlias, gladioli, rul)rum lilies and some 

 delphiniums are still in the market and 

 good for dis])lay. The tall African 

 marigolds, witii stems two to three feet 

 in length and heads as hard almost as 

 baseballs, make fine stock for shipping, 

 their lasting qualities being fine. As- 

 ters for shipping are out of the market 

 as regards quantity. The hot weather 

 has just about finished those tlint were 

 of any account, and tlie seed growers 

 who usually sell some of the flowers tliat 



come in later are hanging on to every 

 flower. The demand for baby roses is 

 more in line with the supply now, 

 though these blooms arc still on the long 

 side. Orcliids and valley are both 

 scarce, being often unobtainable at any 

 price. The odontoglossums, oncidiums, 

 phala^nopsis and cattleyas, outside of 

 the labiata group, do not find much 

 favor with buyers who look upon a labi- 

 ata cattleya as the only tiling in 

 orchids. Greens are still plentiful, with 

 a better demand. 



Various Notes. 



Among our visitors this week from 

 Arizona are J. S. Ackers and Mrs. 

 Ackers, of Prescott, who usually get 

 away for a time during the hot term. 

 Mr. Ackers is confident that business 

 this year is going to be far better than 

 the average. 



John Fincken, of West Washington 

 street, reports business good and says 

 that inquiries and future orders for 

 landscape work give promise of a busy 

 season along this line. In the cut flower 

 end funeral work is keeping all hands 

 busy. 



The H. N. Gage Co. is beginning to 

 cut blooms from a collection of about 

 fifty varieties of dahlias. The colors are 

 fine and they should prove winners. 



Manager Grover, of the cut flower de- 

 partment at Howard & Smith's, says 

 there is already an advance in business, 

 which keeps the staff going at full 

 speed. 



The L. A. Floral Co. reports that the 

 shipping business is picking up and that 

 stock is improving in quality. F. 

 Sperry has recovered and is on the job 

 daily. 



At the Soutliern California Cut 

 Flower Co. store, IL Hansen has been 

 putting in some decorative windows. 



A recent one with light blue delphinium 

 and giant African marigolds was espe- 

 cially artistic and attractive. 



The Broadway Florist reports big^ 

 business in funeral work. 



At Wright's Flower Shop everyone 

 who is back from his vacation is kept 

 on the jump, the biggest trouble being 

 to get enough of some of the high-grade 

 stock required. 



An increase in shipping orders is 

 noted at the S. Murata & Co. establish- 

 ment. S, Murata at this writing is still 

 on his vacation. 



Wolfskins' & Morris Goldenson re- 

 port a busy time, and as Morris was 

 again seen working the other day there 

 must be something to it. 



Tony Tassano, of Tassano Bros., say» 

 that their change of location has proved 

 a good one. They have a handsome,, 

 light store and ample room, with a good 

 mezzanine floor for office purposes. 



M. Meyberg, secretary-treasurer of 

 the Germain Seed & Plant Co., has re- 

 turned from his eastern trip. He re- 

 ports a pleasant time and looks much 

 better for the change. 



Miss Mary Rohr has gone out of the 

 flower business and closed her store on 

 Estrella street. 



E. Hunt is putting steam pipes in his 

 new houses at Ramona Acres. He .ex- 

 pects to grow cucumbers this winter. 



Darling's Flower Shop reports in- 

 creased business. Manager Wallace 

 Boyd is going around with a fine coat of 

 tan put on during his fishing trip. Mr. 

 Boyd got in on the mackerel run and 

 has enough salted down to last him for 

 the winter. 



The monthly meeting of the Los An- 

 geles County Horticultural Society was 

 held at Kruckeberg's hall, September 5, 

 but owing to the small number of mem- 

 bers present the paper on annuals, by 



UMS 



MUMS 



We are headquarters for all the best flowers coming to this market. Specialties, MUMS 



Fine Roses, Carnations, Orchids, Valley and all Classes of Greens 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The Bcview when you write. 



|L. A. FLORAL CO.| 



g FRED SPERRY, Manager House of QUALITY and SERVICE ^ 



^= New crop of Carnations now ready. ^^ 



= Best Asters, Lilies, Roses and Greens of all kinds at the right price. ^^ 



^ LONG DISTANCE SHIPPING OUR SPECIALTY ^ 



i 407 So. Los Angeles Street, LOS ANGELES, CAL. m 



WLIFORNIA CHRYSANTHEMimS carry well to all points East, via Refrigerator Ex- 



= press. For quality and service, send your orders to the 



E. W. McLELLAN COMPANY, Inc., wholesale crowei. and Shippers. 451 Bush Street, San Francisco, CaL 



Mention The Review when tou write. 



