64 



The Florists^ Review 



Sbptehbbb 13, 1917. 



and considerable interest is manifest. 

 This augurs well for the success of the 

 undertaking, providing the instigators 

 follow it up. It seems likely at this 

 time that a meeting will be called in 

 the near future. 



A new store is about to be opened on 

 O'Farrell street, near Powell street. G. 

 Madvig, of the C. Kooyman Co., Inc., is 

 interested in the new retail place. The 

 quarters are being nicely fitted up and 

 will be ready for occupancy by the end 

 of the week. 



Miss Kate Parsons, Fresno, Cal., 

 spent the week end in San Francisco, 

 accompanied by the new manager of her 

 store, Mrs. Patterson, who was formerly 

 in business in Louisville, Ky., and more 

 recently connected with Darling's Flow- 

 er Shop, Los Angeles. This was Mrs. 

 Patterson's first visit to the bay dis- 

 trict and she was favorably impressed 

 with the establishments. 



Arthur Zirkman, of the M. Eice Co., 

 Philadelphia, has been spending a week 

 in this city, and from here will proceed 

 to Portland, Ore., and other points in 

 the northwest. So far as he could see 

 thus far on his trip, the war is not hav- 

 ing any serious effect on the florists' 

 business. He found the trade doing a 

 good business all along the line and 

 looking forward to a splendid fall sea- 

 son. While in southern California Mr. 

 Zirkman made a side trip to Santa Bar- 

 bara to visit A. J. Eossi, of Pelicano, 

 Eossi & Co., of San Francisco, who is 

 there convalescing from a rather serious 

 illness. He found Mr. Eossi improving 

 nicely, but was told Mr. Eossi probably 

 would not return home for another 

 month. 



Henry Avansino, of Avansino Bros., 

 who conducts a store on Geary street, 

 near Stockton, is back on duty after a 

 hunting trip in Lake county. He was 

 gone about fifteen days and enjoyed the 

 outing thoroughly. He reports business 

 well up to expectations. 



Fred Bertrand, manager of Joseph's, 

 says they have been busy on weddings, 

 funerals and other kinds of work. 



The E. W. McLellan Co., according to 

 Manager J. A. Axell, is receiving many 

 inquiries from eastern florists for sam- 

 ple shipments of chrysanthemums, but 

 the management is reluctant in sending 

 out the early varieties, as they are not 

 fair samples of what can be expected a 

 little later in the season. 



Julius Eppstein, at the St. Francis 

 hotel, has had the cast removed from 

 his foot and now is able to walk around 

 a little with a cane, after having been 

 confined to his room for nearly six 

 weeks. He reports counter trade active 

 and many decorations. For a banquet 

 at the hotel to the French commission 

 to the United States he made the 

 French flag in flowers. 



The force of the Art Floral Co. has 

 been busy on funeral work, table deco- 

 rations, weddings, etc., and P. Vincent 

 Matraia, head of the company, reports 

 business improving generally. 



Walter Hofinghoff, of MacEorie & 

 McLaren, plans to spend the Admis- 

 sion day week end at his ranch in So- 

 noma county. Eobert Milligan, the com- 

 pany's cashier, is leaving on his vaca- 

 tion. Among the decorations handled 

 by this concern recently was a banquet 

 at the Fairmont hotel for the French 

 commissioners. French basket arrange- 

 ments were used and quantities of 

 chrysanthemums. S. H. G. 



Herrington on the Mum, sent by The 

 Review for 50 cents. 



CHRYSANTHEMUMS 



ENOMOTO & CO., Inc. 



Wholesale Florists 

 35 Saint Anne St., SAN FRANCISCO, CAL. 



The Maxket. 



With people returning to town from 

 vacations, business is improving each 

 day, and we soon may be saying again 

 that "business is good." A steady de- 

 mand for funeral pieces has helped to 

 keep all workers busy on many days 

 that otherwise would have been dull. 



Stock is showing up better in nearly 

 all lines. Carnations are sufficient in 

 quantity, but the quality is not what 

 the retailer would like. Eoses are plen- 

 tiful in the short and medium grades. 

 The demand last winter for Ophelia has 

 influenced nearly every grower to plant 

 heavily of this variety and to discard 

 nearly all of the other varieties. As a 

 consequence it is almost impossible to 

 buy a white rose or a Killarney any- 

 where. Orders sent to the coast cities 

 reveal practically the same conditions 

 there. 



Gladioli and sweet peas from outdoors 

 help out greatly, especially in funeral 

 work. Dahlias are extremely backward 

 this year; few blooms are seen as yet, 

 due, no doubt, to the continued drought. 



Various Notes. 



The Spokane Florist Co. had a large 



CALL AS, white, yellow FREFSf AS. Purity 

 Yellow CBllas— Fre«»8la8— 



Diani. 100 1000 Dlam. 100 



2'2-ln. $18 00 $175.00 I 34-ln. $2 00 



2 -In. 15 00 140 00 I »8-ln. 1 50 



iHi'ln. 12 00 100 00 I ^2-ln. 1 00 



I ^-In. .50 



White Callaa (See Callas. Classified ad Dept.) 



Delivered free b.v express If order amounts to $5.00 



or more. Cash with order. 



LILYDALE BULB COAIPANY 



Santa Cruz, California 



Mention Th^ RpvIpw when ron wrltp. 



1000 

 $18.00 



12.50 

 8.00 

 4.00 



KENTIASI KENTIAS! 



and Carloads of Otlier Palms. 

 K. Forsteriana. from 5-lnch pots, COc 

 and 75c. Cash with order. 



< 

 a 



Ask for our wholesale Illustrated palm list, g 



EXOTIC NURSERIES i 



Santa Barbara, CaL a 



Mention The HcTlew when you write. 



decorative order from the Great North- 

 ern railroad employees at Whitefish, 

 Mont., the occasion being a reception 

 and dance. Harry Kipp and August 

 Kloepper went to Whitefish and spent 

 two days and as many nights superin- 

 tending the arrangements. Before re- 

 turing to Spokane they spent a day at 

 Glacier National park. 



E. F. Poehlmann, son of August Poehl- 

 inann, Chicago, is here on an auto trip 



