68 



The Florists^ Review 



Septkmbbu 20, 1917. 



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Pacific Coast Department 



An account of the annual exhibition 

 of tlie Dahlia Society of California will 

 1)0 fniind on ])ag(' 17 of this issue. 



LOS ANGELES. 



The Market. 



For so early in tlie season, the ad- 

 vance in Inisiness has been remarkable. 

 Not only are the retailers busier, but 

 the shipping business to outside points 

 also has greatly increased. Chrysanthe- 

 mums are now well in their stride and 

 will continue to improve, unless bad 

 weather sets in. A large number arc 

 being grown this year and at present it 

 looks as though prices would continue 

 reasonable. 



floses are better than at the last 

 writing and the demand is increasing 

 accordingly. In almost every other 

 line stock has shortened up considerably. 

 Asters are i)ractically over, gladioli are 

 almost gone and both field and indoor 

 carnations are on the short side, while 

 centaureas, with the exception of the 

 blue cornllower, are not plentiful. 

 Orchids are practically out of the mar- 

 ket and there lias not been such a short- 

 age of cattleyas for several years. The 

 smaller spray orchids are selling at 

 prices hitherto unheard-of. Home Lailia 

 crispa blooms have found a fairly good 

 market, but odontoglossums do not 

 seem to be popular. Valley is short in 

 supply; greens are j)lentiful; ferns are 

 scarce. 



Various Notes. 



George W. Smith is working long 

 shifts at the new nursery at Sherman, 

 and things are shaping nicely for the 

 season 's business. He has purchased a 

 new roadster for Mrs. Smith, but in her 

 absence we notice he is trying it out 

 himself. Mrs. Smitii is taking a moun- 

 tain trip with friends. 



Keports are good from the Santa 

 Cruz Evergreen Co., the season start- 

 ing in well, according to B. Tassano. 

 N. Gondolfo starts north this week on 

 a business trip. 



John C. Chase, of Derry, N. H., 

 started for home this week. Mr. Chase 

 has had quite a visit here ami says he 

 leaves with icgrot and hopes to return 

 next year. 



11. Reeve Darling, of Darling's 

 Flower Shoji, reports a good start for 

 the season's business. lie is already 

 wearing off that coat of tan laid on at 

 the beach. The transference of the ice- 

 box and other changes in the store 

 give it the appearance of lieing much 

 larger and lighter. 



(!ood funeral woi'k and several decora- 

 tions ])rovi(led the actixity at Fiaiik 

 Lichtenberg's last week, according to 

 J. (Jordon. who savs all hands have 



been busy. The store is undergoing a 

 renovation and redecoration, the scheme 

 being an attractive one in red and 

 black, quite distinct from anything seen 

 here. 



Martin Reukauf, representing H. 

 B.'iyersdorfer & Co., J'hiladelphia, is 

 calling on the trade this week. 



R. Overstreet, of .1. W. Wolters' 

 force, reported good funeral work for 

 last week. 



The Flower Gardens, the new name of 

 the Koserie Flower Shop, are cutting 

 many thousands of dahlias daily, which 

 meet with a fine demand, both at their 

 own retail store and at those of others. 

 Some changes have been made at the 

 Eoseiie store, and business is keeping 

 up well for the season. 



An increase in shipping business was 

 noted at the S. Murata & Co. store dur- 

 ing the week. 



Walter Armacost & Co. are going 

 largely into the plant business again 

 this year, the stock including, among 

 other items, about 13,000 fine cyclamens. 

 The plants are looking exceptionally 

 well this season, as, indeed, is every- 



thing at the place. The extremely high 

 cost of material on the coast may pre- 

 vent any additions to the range just 

 at present, but the firm has secured 

 plenty of land for extension. 



The L. A. Floral Co. reports a large 

 increase in shipping business. Paul 

 Miller has left and expects soon to be 

 sent to camp. 



J. Eolleri, of the California Cut 

 Flower Co., reports retail business fine 

 on Seventh street. The large new blocks 

 of business houses going up there are 

 nearing completion; in fact, some of 

 them have opened. This should bring a 

 large transient business. 



The Broadway Florist continues to 

 enjoy big business in the better class of 

 funeral work. 



Eussell Boaz, formerly with the Ger- 

 main Seed & Plant Co., but now wdth 

 the American Chemical Co. as fertilizer 

 salesman, has received a little daughter 

 to keep his son and heir company. 



Howard & Smith are finding an ex- 

 ceptionally brisk demand for their sweet 

 pea and aster seeds, the magnificent va- 

 rieties they grow at Montebello being 



L. A. FLORAL CO. 



FRED SPERRY, Manager House of Quality and Service 



CHRYSANTHEMUMS 



ARE HERE NOW 



All other California Flowers and Greens 



BEST IN THE STATE 



407 So* Los Angeles St. 

 LOS ANGELES, CAL. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



Mention The Keview when you •write. 



UMS 



MUMS 



We are headquarters for all the best flowers coming to this market. Specialties, MUMS 



rine Roses, Caraations, Orchids, Valley and all Classes of Greens 



California Cut Flower Co. 



433 West 7th Street, LOS ANGELES, CAL. 



Mention The Review when you -write. 



OlIFOBNIA CHBYSaNTHEMUWS carry well to all points East, via Refrigerator Ex- 

 press. For quality and service, send your orders to the 



E. W. McLELLAN COMPANY, Inc., wholesale crowe,. and shippe... 451 Bush Street, San Francisco, Cal. 



Mention The Review when you write. 



