10 



The Florists^ Review 



September 27, 1917. 



Our Best Advertisement 



Recently an out-of-town customer came to Philadelphia (Headquarters 

 city for Florists" Supplies) to buy his supplies for the season. One 

 day he spent making the rounds— looking over the lines of all the 

 houses — without buying. 



Bright and early next morning he was back at The House of Rice, 

 where he bought his entire order. That pleased us, of course, but no 

 more than his complimentary remarks. In part he said, "Your place 

 is wonderful. If every florist in the United States could see 

 this, it would be your greatest asset, your best advertisement. 

 Its size, system and completeness simply amazes me." 



And it will astonisii you too— so come to see us 



We have absolutely the largest and finest equipped exclusive florists' 

 supply house in the world — Modern in every detail. 



WE SELLIQUALITY AND SERVICE WRITE FOR NEW RIBBON BOOKLET 



^ M. 

 ARICEi 



. RICE CO. 



FOR FLORISTS' SUPPLIES EVERYWHERE, EVERY TIME 



1220-22-24 Spring Garden Street, PHILADELPHIA, PA. 





Our Novelties are Sales-builders 



Never before have we shown a more creditable line of new ribbons and chiffons 

 than this season. We believe that this is the most opportune time for 



llorists to stock up liberally. 



Up-to-date ribbons and chiflFons have not advanced to any extent in proportion to other 

 commodities, but we believe that labor and raw material conditions will 

 mean higher prices before long. 



AT YOUK SKKVICK. 



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WERTHEiiMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 



Owners and Operators of WERBRO RIBBON MFG. CO., Paterson, N. J. 



Salesrooms, 19-25 East 24th Street, NEW YORK 



DESIGNS 



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The Florists' Review, 508 South Dearborn Street, Chicago, 111. 



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