Sbptbmbbb 27, 1917. 



The Florists* Review 



71 



Improper trimming 

 ruined this tree 



Trimming, correctly done, is good for trees, good for their 

 appearance and good for their health— in fact, necessary for 

 most trees. 

 But-incorrectiydone,it is positivelydangerous.yes ruinous. 



The fine old tree in the picture above was "trimmed" by 

 somebody who bad little or no conception of the scientific 

 requirements of the work. 



Fungus spores entered the unprotected wounds left on the 

 tree and decay set in, rapidly disintegrating the internal 

 . cell structure of several of the largest branches until noth- 

 ing but weak shells remained. 



Then the inevitable happened! — a severe storm blew up, the 

 weakened branches g&ve way. and the tree was ruined. 



No matter what the condition of your trees may be— whether 

 they need merely a little scientific trimminc or whether they require 

 thorough treatment for decay and disease— it is dangerous to entrust 

 them to anything less than tree surgery of proved worth. Remem- 

 ber, also, that little troubles with trees soon grow into big ones. 



The PROVED Tree Surgery 



Davey Tree Surgery is proved Tree Surgery; it saves trees with- 

 out guessing or experiment. 



Proved by time- by a record of successful performances span- 

 ning a generation. 



Proved by the U. S. Oovemment, which, after official investiga- 

 tion, endorsed Havey Tree Surgery as the only Tree Surgery good 

 enough for the trees on the Oapitol grounds and elsewhere. 



Proved by the success of the Davey concern as an institution, 

 which is today doing a volume of business thirty times greater 

 than the volume of a decade ago. 



Proved — and proved best — by Davey clients. Hundreds of es- 

 tate owners between Kansas Ci^y and Boston— prominent men and 

 women whose recommendation you can accept with complete con- 

 fidence—enthusiastically endorse Davey Tree Surgery. 



Write today for FREE examination of your trees 



—and booklet "When Your Trees Ne^d the Tree Surgeon." What 

 is the real condition of your trees? Without cost or obligation to 

 you, a Davey Tree Surgeon will visit your place, and render an hon- 

 est verdict regarding their condition and needs. Write today. 





THREE TYPICAL LETTERS FROM HUNDREDS WRITTEN 

 BY SATISFIED DAVEY CLIENTS 



From J. B. Pierce, 

 American Radiator Co., Boston, Mass. 



"I wish to express my entire satisfaction with the work per- 

 formed by your man." 



From A. G. Reeves, 

 The Reeves Bros. Co., Alliance, Oliio 



"I am very much pleased with the expert manner in which your 

 men have handled the trees on my farm. Should they rpquire any 

 further attention, you can rest assured you will be called upon." 



From Mr. R. Al^rer. 

 Vice-President Winneshieic County State Banlc, Decoraii, Iowa 



"The men who handled my work were very courteous and good 

 workers. It is certainly gratifying to see people who understand 

 their business and are willing to work, operate on a jobof this kind." 



THE DAVEY TREE EXPERT CO.. Inc., 2009 Elm St., Kent, Ohio 



(Operating the Davey Institute of Tree Surgery) 



Branch Offices with telephone connections 

 2017 Land Title Building, Philadelphia 



226 Fifth Avenue. New York 



460 McCormick Building. Chicago 



Permanent representatives located at Boston. Newport. Lenox, iiartford. Stamford. Albany, Poughkeeosie, White Plains. 

 Jamaica. L. I.. Newark, N.J,. Philadelphia. Harrisburg, Baltimore, Washington. Buffalo, Pittsburgh. Cleveland Detroit, 

 Cincinna ti.Louiiville.Chicago.Milwaukee.Minneapolis.St.Louis.KansasCity. Canadian Address: 22 VictoriaSci.,Montreal, 



• 



Davey Tree Surgeons 



FOR SAFE TREE SURGERY 



Every real Davey Tree Surgeon is in the employ of the Davey Tree Expert Company, and the public is 



cautioned againat those falsely representing themselves. 



nminiiiii 



JOHN DAVEY 

 "Father of Tree Surgery' 



III 



